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Extended Warranties and Insurance for Mobile and Non-Mobile Consumer Products in Portugal is about the market for extended warranties and insurance sold in conjunction with white goods, brown goods, grey goods, mobile gadgets and mobile phones in Portugal.

The study draws on extensive primary and secondary research covering 49 organisations involved in the production and distribution of mobile and non-mobile consumer products including manufacturers, mainstream mobile network operators, mobile virtual network operators (MVNOs), specialised retailers of consumer electronics, supermarkets and other types of retailer (namely, department stores, DIY outlets, speciality retailers and variety retailers). Hence, it provides a comprehensive overview of this activity across Portugal.

Table Of Contents

Extended Warranties and Insurance for Mobile and Non-Mobile Consumer Products in Portugal
TABLE OF CONTENTS
0.0 EXECUTIVE SUMMARY ... 1
1.0 INTRODUCTION 3
What is this report about? .. 3
Rationale . 3
Evolving distribution channels both favour and compromise extended warranty provision ... 3
Methodology ... 4
Manufacturer and retailer survey ... 4
The survey's scope covers 49 manufacturers and retailers of mobile and non-mobile consumer products . 4
Market data . 4
Distribution channels for retailers ... 5
Definitions ... 6
Extended warranties and insurance .. 6
Extended warranties and insurance linked to consumer products come in a variety of formats… 6
…and are frequently marketed to consumers under alternative titles . 6
Premiums and other revenues ... 6
Operating models ... 7
Weighted shares . 7
PartnerBASEâ„¢ and market data annexe . 7
Finaccord 8
2.0 WHITE GOODS .. 9
Introduction . 9
Underlying market value and volume.. 10
The Portuguese white goods market has made little progress since 2009 ... 10
Manufacturers' original warranty length and consumer law... 11
Panasonic is unusual in offering a factory warranty lasting up to five years on selected white goods . 11
Manufacturer schemes for extended warranties and insurance ... 12
Domestic and General claims two fairly significant partnerships with manufacturers in Portugal 12
Retailer schemes for extended warranties and insurance . 14
All but one major retailer of white goods in Portugal are running extended warranty programs .. 14
Risk coverage of all schemes for extended warranties and insurance . 16
Most schemes provide cover for mechanical or technical breakdown only .. 16
Independent distribution channels .. 16
Market value for extended warranties and insurance 17
Market forecasts to 2017 . 18
Better growth is forecast for the white goods market from 2013 to 2017 compared to 2009 to 2013… .. 18
...which will help sustain the performance of the associated extended warranty market . 19
3.0 BROWN GOODS.. 20
Introduction ... 20
Underlying market value and volume.. 21
Both the value and volume of sales of brown goods fell slightly between 2009 and 2013 ... 21
Manufacturers' original warranty length and consumer law... 22
All manufacturers of brown goods offer a two-year original warranty in Portugal… . 22
Manufacturer schemes for extended warranties and insurance ... 23
… and a few have arrangements for extending these ... 23
Retailer schemes for extended warranties and insurance . 25
Five external providers compete for extended warranty partnerships with retailers . 25

Risk coverage of all schemes for extended warranties and insurance . 27
Six out of 12 extended warranty schemes for brown goods include cover for accidental damage .. 27
Independent distribution channels .. 27
Market value for extended warranties and insurance 28
Market forecasts to 2017 . 29
A modest rise is predicted for the value of the underlying brown goods market up to 2017… 29
...and this will also filter through to the related market for extended warranties 30
4.0 GREY GOODS .. 31
Introduction ... 31
Underlying market value and volume.. 32
The Portuguese grey goods market stagnated between 2009 and 2013 . 32
Manufacturers' original warranty length and consumer law... 33
Two-year original warranties are the norm among manufacturers of grey goods in Portugal .. 33
Manufacturer schemes for extended warranties and insurance ... 34
Extended warranty schemes are on offer from 11 of the 15 manufacturers investigated… 34
… although AmTrust and London General Insurance are the only external partners .. 34
Retailer schemes for extended warranties and insurance . 36
Two retail brands run their extended warranty programs on a purely internal basis 36
Domestic and General and MAPFRE each claim two retailer partnerships . 36
Risk coverage of all schemes for extended warranties and insurance . 38
Several extended warranty programs for grey goods include cover for accidental damage 38
Independent distribution channels .. 38
Market value for extended warranties and insurance 39
Market forecasts to 2017 . 40
Between 2013 and 2017, it is likely that the value of the grey goods market will fall back further… 40
…with a similar trend apparent in the associated extended warranty and insurance market .. 41
5.0 MOBILE GADGETS . 42
Introduction ... 42
Underlying market value and volume.. 43
Portuguese consumers spent over EUR 700 million on mobile gadgets in 2013 . 43
Manufacturers' original warranty length and consumer law... 44
All mobile gadget manufacturers offer an original guarantee lasting for two years ... 44
Manufacturer schemes for extended warranties and insurance ... 45
London General Insurance is used as underwriter by three manufacturer brands ... 45
Retailer schemes for extended warranties and insurance . 47
Ten out of 16 retailers of mobile gadgets researched offer extended warranty or insurance cover. 47
Risk coverage of all schemes for mobile gadget insurances. 49
A narrow majority of policies remain configured as extended warranties with no insurance elements ... 49
Independent distribution channels .. 49
Market value for extended warranties and insurance 50
Market forecasts to 2017 . 51
As elsewhere, demand for mobile gadgets will continue to increase among Portuguese consumers 51
The value of the mobile gadget extended warranty and insurance market may edge up further as a result .. 52
6.0 MOBILE PHONES 53
Introduction ... 53
Underlying market volumes . 54
Mobile phone subscriptions per capita advanced from 1.11 to 1.26 between 2009 and 2013... . 54
... causing the mobile handset penetration rate to reach 81.8% of the country's population 55
Manufacturers' original warranty length and consumer law... 56
An original warranty with a duration of two years is available from all mobile phone manufacturers… ... 56
Manufacturer schemes for mobile phone insurance .. 57
… and Acer, Apple and Sony have made arrangements for extending these .. 57

Retailer schemes for mobile phone insurance ... 59
Eight out of 20 retailers of mobile phones surveyed in Portugal promote extended warranties or insurance… . 59
… although none of these are mobile network operators .. 59
Risk coverage of all schemes for mobile phone insurance ... 61
Five schemes incorporate cover for theft in addition to protection for technical breakdown 61
Independent distribution channels .. 61
Market value for mobile phone insurance ... 62
Market forecasts to 2017 . 63
By 2017, the number of mobile phone subscriptions in Portugal may have reached 15 million… .. 63
… pushing up by around 300,000 the actual number of individuals owning a mobile phone .. 64
There is scope for Portugal's relatively small mobile phone insurance market to grow substantially .. 65

LIST OF GRAPHICS / TABLES
0.0 EXECUTIVE SUMMARY ... 1
Approximate market value for extended warranties and insurance linked to mobile and non-mobile consumer products in Portugal, 2013 and 2017 (forecast) .. 2
Approximate market value for extended warranties and insurance linked to mobile and non-mobile consumer products in Portugal, 2009, 2013 and 2017 (forecast) (table) 2
1.0 INTRODUCTION 3
Organisations researched in Portugal, segmented by type, 2014 .. 4
Retailers researched in Portugal ... 5
segmented by distribution channel, 2014 . 5
2.0 WHITE GOODS .. 9
Value and volume of sales of white goods in Portugal, 2009 and 2013 ... 10
Comparative length of original warranties offered by manufacturers of white goods in Portugal, 2014 . 11
Manufacturer schemes for extended warranties and insurance linked to white goods in Portugal: provision rates and operating models, 2014 ... 12
Manufacturer schemes for extended warranties and insurance linked to white goods in Portugal: unweighted and weighted provider share of partnerships, 2014 ... 13
Retailer schemes for extended warranties and insurance linked to white goods in Portugal: provision rates and operating models, 2014 14
Retailer schemes for extended warranties and insurance linked to white goods in Portugal: unweighted and weighted provider share of partnerships, 2014 ... 15
Risk coverage of all schemes for extended warranties and insurance linked to white goods in Portugal, 2014 .. 16
Approximate market value for extended warranties and insurance linked to white goods in Portugal, 2009 and 2013 ... 17
Value and volume of sales of white goods in Portugal, 2013 and 2017 (forecast) .. 18
Approximate market value for extended warranties and insurance linked to white goods in Portugal, 2013 and 2017 (forecast) .. 19
3.0 BROWN GOODS.. 20
Value and volume of sales of brown goods in Portugal, 2009 and 2013 .. 21
Comparative length of original warranties offered by manufacturers of brown goods in Portugal, 2014 22
Manufacturer schemes for extended warranties and insurance linked to brown goods in Portugal: provision rates and operating models, 2014 ... 23
Manufacturer schemes for extended warranties and insurance linked to brown goods in Portugal: unweighted and weighted provider share of partnerships, 2014 ... 24
Retailer schemes for extended warranties and insurance linked to brown goods in Portugal: provision rates and operating models, 2014 ... 25
Retailer schemes for extended warranties and insurance linked to brown goods in Portugal: unweighted and weighted provider share of partnerships, 2014 ... 26
Risk coverage of all schemes for extended warranties and insurance linked to brown goods in Portugal, 2014 .. 27
Approximate market value for extended warranties and insurance linked to brown goods in Portugal, 2009 and 2013 ... 28
Value and volume of sales of brown goods in Portugal, 2013 and 2017 (forecast) . 29
Approximate market value for extended warranties and insurance linked to brown goods in Portugal, 2013 and 2017 (forecast) .. 30
4.0 GREY GOODS .. 31
Value and volume of sales of grey goods in Portugal, 2009 and 2013 . 32
Comparative length of original warranties offered by manufacturers of grey goods in Portugal, 2014 ... 33
Manufacturer schemes for extended warranties and insurance linked to grey goods in Portugal: provision

rates and operating models, 2014 ... 34
Manufacturer schemes for extended warranties and insurance linked to grey goods in Portugal: unweighted and weighted provider share of partnerships, 2014 ... 35
Retailer schemes for extended warranties and insurance linked to grey goods in Portugal: provision rates and operating models, 2014 36
Retailer schemes for extended warranties and insurance linked to grey goods in Portugal: unweighted and weighted provider share of partnerships, 2014 ... 37
Risk coverage of all schemes for extended warranties and insurance linked to grey goods in Portugal, 2014 .. 38
Approximate market value for extended warranties and insurance linked to grey goods in Portugal, 2009 and 2013 ... 39
Value and volume of sales of grey goods in Portugal, 2013 and 2017 (forecast) 40
Approximate market value for extended warranties and insurance linked to grey goods in Portugal, 2013 and 2017 (forecast) .. 41
5.0 MOBILE GADGETS . 42
Value and volume of sales of mobile gadgets in Portugal, 2009 and 2013 .. 43
Comparative length of original warranties offered by manufacturers of mobile gadgets in Portugal, 2014 44
Manufacturer schemes for extended warranties and insurance linked to mobile gadgets in Portugal: provision rates and operating models, 2014 ... 45
Manufacturer schemes for extended warranties and insurance linked to mobile gadgets in Portugal: unweighted and weighted provider share of partnerships, 2014 ... 46
Retailer schemes for extended warranties and insurance linked to mobile gadgets in Portugal: provision rates and operating models, 2014 ... 47
Retailer schemes for extended warranties and insurance linked to mobile gadgets in Portugal: unweighted and weighted provider share of partnerships, 2014 ... 48
Risk coverage of all schemes for extended warranties and insurance linked to mobile gadgets in Portugal, 2014 .. 49
Approximate market value for extended warranties and insurance linked to mobile gadgets in Portugal, 2009 and 2013 . 50
Value and volume of sales of mobile gadgets in Portugal, 2013 and 2017 (forecast) . 51
Approximate market value for extended warranties and insurance linked to mobile gadgets in Portugal, 2013 and 2017 (forecast) . 52
6.0 MOBILE PHONES 53
Volume of mobile phone subscriptions and subscriptions per capita in Portugal, 2009 and 2013 . 54
Number of individuals owning a mobile phone in Portugal and their weighting within the total population, 2009 and 2013 . 55
Comparative length of original warranties offered by manufacturers of mobile phones in Portugal, 2014 . 56
Manufacturer schemes for extended warranties and insurance linked to mobile phones in Portugal: provision rates and operating models, 2014 ... 57
Manufacturer schemes for extended warranties and insurance linked to mobile phones in Portugal: unweighted and weighted provider share of partnerships, 2014 ... 58
Retailer schemes for extended warranties and insurance linked to mobile phones in Portugal: provision rates and operating models, 2014 ... 59
Retailer schemes for extended warranties and insurance linked to mobile phones in Portugal: unweighted and weighted provider share of partnerships, 2014 ... 60
Risk coverage of all schemes for extended warranties and insurance linked to mobile phones in Portugal, 2014 .. 61
Approximate market value for extended warranties and insurance linked to mobile phones in Portugal, 2009 and 2013 . 62
Volume of mobile phone subscriptions and subscriptions per capita in Portugal, 2013 and 2017 (forecast) ... 63
Number of individuals owning a mobile phone in Portugal and their weighting within the total population, 2013 and 2017 (forecast) . 64
Approximate market value for extended warranties and insurance linked to mobile phones in Portugal,
2013 and 2017 (forecast) . 65

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