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Extended Warranties and Insurance for Mobile and Non-Mobile Consumer Products in Russia is about the market for extended warranties and insurance sold in conjunction with white goods, brown goods, grey goods, mobile gadgets and mobile phones in Russia.

The study draws on extensive primary and secondary research covering over 80 organisations involved in the production and distribution of mobile and non-mobile consumer products including manufacturers, mainstream mobile network operators, mobile virtual network operators (MVNOs), specialised retailers of consumer electronics, supermarkets and other types of retailer (namely, department stores, DIY outlets, speciality retailers and variety retailers). Hence, it provides a comprehensive overview of this activity across Russia.

Table Of Contents

Extended Warranties and Insurance for Mobile and Non-Mobile Consumer Products in Russia
TABLE OF CONTENTS
0.0 EXECUTIVE SUMMARY ... 1
1.0 INTRODUCTION 3
What is this report about? .. 3
Rationale . 3
Evolving distribution channels both favour and compromise extended warranty provision ... 3
Methodology ... 4
Manufacturer and retailer survey ... 4
The survey's scope covers 87 manufacturers and retailers of mobile and non-mobile consumer products . 4
Market data . 4
Distribution channels for retailers ... 5
Definitions ... 6
Extended warranties and insurance .. 6
Extended warranties and insurance linked to consumer products come in a variety of formats… 6
…and are frequently marketed to consumers under alternative titles . 6
Premiums and other revenues ... 7
Operating models ... 7
Weighted shares . 7
PartnerBASE and market data annexe 7
Finaccord 8
2.0 WHITE GOODS .. 9
Introduction . 9
Underlying market value and volume.. 10
Russia's white goods market has advanced slowly in value in recent years 10
Manufacturers' original warranty length and consumer law... 11
A substantial number of manufacturers offer only one-year warranties for white goods… .. 11
Manufacturer schemes for extended warranties and insurance ... 12
… and seven have set up an extended warranty program… 12
… with all such programs managed internally rather than outsourced to an external provider 12
Retailer schemes for extended warranties and insurance . 14
Retailer extended warranties are sometimes run in association with external providers… .. 14
… such as Extra Service, a specialist competitor in this field 15
HiTechnic is the captive provider used by the El Dorado retail chain… 15
… and is ranked third in the weighted analysis behind two internally-managed schemes ... 15
Risk coverage of all schemes for extended warranties and insurance . 17
A significant proportion of extended warranty schemes include cover for accidental damage 17
Independent distribution channels .. 17
Generic extended warranty cover can also be acquired through certain high-end payment cards . 17
Market value for extended warranties and insurance 18
Market forecasts to 2017 . 19
The white goods market is forecast to experience stronger growth through to 2017… ... 19
…which will help boost the market for extended warranties .. 20
3.0 BROWN GOODS.. 21
Introduction ... 21
Underlying market value and volume.. 22
The value and volume of sales of brown goods both increased between 2009 and 2013... 22
Manufacturers' original warranty length and consumer law... 23

Most manufacturers of brown goods offer only a one-year guarantee in Russia… .. 23
Manufacturer schemes for extended warranties and insurance ... 24
… and comparatively few have set up an extended warranty scheme . 24
Retailer schemes for extended warranties and insurance . 26
Retailers offering extended warranties do so by means of three operating models . 26
AlfaStrakhovanie obtains the highest ranking among external providers in the weighted analysis . 26
Risk coverage of all schemes for extended warranties and insurance . 28
More than a half of extended warranty schemes for brown goods include cover for accidental damage ... 28
Independent distribution channels .. 28
Market value for extended warranties and insurance 29
The value of the extended warranty market is likely to have risen quite strongly between 2009 and 2013 29
Market forecasts to 2017 . 30
Russia's market for brown goods is predicted to experience fair growth between 2013 and 2017….. 30
…with an increase in the attachment rate also contributing to growth in the extended warranty market 31
4.0 GREY GOODS .. 32
Introduction ... 32
Underlying market value and volume.. 33
The value of the grey goods market was essentially static between 2009 and 2013 ... 33
Manufacturers' original warranty length and consumer law... 34
Over a quarter of manufacturers offer three-year original warranties for grey goods in Russia ... 34
Manufacturer schemes for extended warranties and insurance ... 35
Over a half of manufacturers investigated run extended warranty schemes for grey goods… 35
… with all apparently managed on an internal basis .. 35
Retailer schemes for extended warranties and insurance . 37
A variety of different operating models are in evidence when it comes to retailer extended warranties… .. 37
… with as many as five external partners used to one extent or another . 37
Risk coverage of all schemes for extended warranties and insurance . 39
Most programs are limited to cover for technical failure only . 39
Independent distribution channels .. 39
Market value for extended warranties and insurance 40
Market forecasts to 2017 . 41
The market for grey goods is forecast to grow modestly between 2013 and 2017… .. 41
…with a slight contraction predicted in the associated extended warranty market ... 42
5.0 MOBILE GADGETS . 43
Introduction ... 43
Underlying market value and volume.. 44
Between 2009 and 2013, the Russian mobile gadget market value surged by well over 40% ... 44
Manufacturers' original warranty length and consumer law... 45
A great majority of mobile gadget manufacturers offer an original guarantee of two years or less .. 45
Manufacturer schemes for extended warranties and insurance ... 46
A dozen extended warranty programs are in evidence among manufacturers of mobile gadgets… .. 46
… with all seemingly managed on an internal basis by the manufacturers themselves .. 46
Retailer schemes for extended warranties and insurance . 48
External partners are composed of one specialist firm and several multiline insurers… .. 48
… including AlfaStrakhovanie, Euro-Polis, RINCO, Rosgosstrakh and VTB Insurance… .. 48
… although retail brand Enter is most prominent in the weighted analysis ... 49
Risk coverage of all schemes for mobile gadget insurance .. 51
Cover for accidental damage and / or theft is available in some cases but cover for loss in none at all .. 51
Independent distribution channels .. 51
At least two insurance companies promote stand-alone mobile gadget cover . 51
Market value for extended warranties and insurance 52
Market forecasts to 2017 . 53
Both the value and volume of the mobile gadget market will continue to grow through to 2017… .. 53

…although growth in the corresponding extended warranty and insurance market will moderate somewhat 53
6.0 MOBILE PHONES 55
Introduction ... 55
Underlying market volumes . 56
The number of mobile subscriptions increased by more than 30 million between 2009 and 2013… .. 56
…with the number of individuals in possession of a mobile phone moving up by over 5 million . 57
Manufacturers' original warranty length and consumer law... 58
Most manufacturers of mobile phones offer an original warranty lasting only one year… ... 58
Manufacturer schemes for mobile phone insurance .. 59
… although four give consumers the option of taking out an extended warranty . 59
Retailer schemes for mobile phone insurance ... 61
11 different retailer programs for mobile phone extended warranties or insurance are visible in Russia… 61
… although only one of these has been set up by a mobile network operator . 61
Operating models used fall into four different categories ... 61
In weighted terms, VTB Insurance and Extra Service claim the highest partnership shares ... 62
Risk coverage of all schemes for mobile phone insurance ... 64
Several schemes cover airtime abuse and / or theft in addition to accidental damage 64
Independent distribution channels .. 65
There are several other means by which consumers can obtain mobile phone insurance in Russia . 65
Market value for mobile phone insurance ... 65
The high percentage of non-contract phones is a factor determining the low take-up rate for insurance ... 65
… although other market characteristics should help to encourage growth in attachment rates in future ... 65
Market forecasts to 2017 . 67
Mobile phone subscriptions are predicted to rise more slowly between 2013 and 2017… .. 67
…causing the mobile handset penetration rate among consumers to reach 83% ... 68
The market value could grow more quickly than forecast if more mobile network operators launch schemes ... 69

LIST OF GRAPHICS / TABLES
0.0 EXECUTIVE SUMMARY ... 1
Approximate market value for extended warranties and insurance linked to mobile and non-mobile consumer products in Russia, 2009, 2013 and 2017 (forecast) .. 2
Approximate market value for extended warranties and insurance linked to mobile and non-mobile consumer products in Russia, 2009, 2013 and 2017 (forecast) (table) .. 2
1.0 INTRODUCTION 3
Organisations researched in Russia, segmented by type, 2014 . 4
Retailers researched in Russia segmented by distribution channel, 2014 . 5
2.0 WHITE GOODS .. 9
Value and volume of sales of white goods in Russia, 2009 and 2013 .. 10
Comparative length of original warranties offered by manufacturers of white goods in Russia, 2014 11
Manufacturer schemes for extended warranties and insurance linked to white goods in Russia: provision rates and operating models, 2014 ... 12
Manufacturer schemes for extended warranties and insurance linked to white goods in Russia: unweighted and weighted provider share of partnerships, 2014 ... 13
Retailer schemes for extended warranties and insurance linked to white goods in Russia: provision rates and operating models, 2014 14
Retailer schemes for extended warranties and insurance linked to white goods in Russia: unweighted and weighted provider share of partnerships, 2014 .. 16
Risk coverage of all schemes for extended warranties and insurance linked to white goods in Russia, 2014 .. 17
Approximate market value for extended warranties and insurance linked to white goods in Russia, 2009 and 2013 ... 18
Value and volume of sales of white goods in Russia, 2013 and 2017 (forecast) . 19
Approximate market value for extended warranties and insurance linked to white goods in Russia, 2013 and 2017 (forecast) .. 20
3.0 BROWN GOODS.. 21
Value and volume of sales of brown goods in Russia, 2009 and 2013 22
Comparative length of original warranties offered by manufacturers of brown goods in Russia, 2014 .. 23
Manufacturer schemes for extended warranties and insurance linked to brown goods in Russia: provision rates and operating models, 2014 ... 24
Manufacturer schemes for extended warranties and insurance linked to brown goods in Russia: unweighted and weighted provider share of partnerships, 2014 ... 25
Retailer schemes for extended warranties and insurance linked to brown goods in Russia: provision rates and operating models, 2014 26
Retailer schemes for extended warranties and insurance linked to brown goods in Russia: unweighted and weighted provider share of partnerships, 2014 ... 27
Risk coverage of all schemes for extended warranties and insurance linked to brown goods in Russia, 2014 .. 28
Approximate market value for extended warranties and insurance linked to brown goods in Russia, 2009 and 2013 ... 29
Value and volume of sales of brown goods in Russia, 2013 and 2017 (forecast) ... 30
Approximate market value for extended warranties and insurance linked to brown goods in Russia, 2013 and 2017 (forecast) .. 31
4.0 GREY GOODS .. 32
Value and volume of sales of grey goods in Russia, 2009 and 2013 ... 33
Comparative length of original warranties offered by manufacturers of grey goods in Russia, 2014 . 34
Manufacturer schemes for extended warranties and insurance linked to grey goods in Russia: provision rates and operating models, 2014 ... 35
Manufacturer schemes for extended warranties and insurance linked to grey goods in Russia: unweighted and weighted provider share of partnerships, 2014 ... 36
Retailer schemes for extended warranties and insurance linked to grey goods in Russia: provision rates and operating models, 2014 37
Retailer schemes for extended warranties and insurance linked to grey goods in Russia: unweighted and weighted provider share of partnerships, 2014 .. 38
Risk coverage of all schemes for extended warranties and insurance linked to grey goods in Russia, 2014 ... 39
Approximate market value for extended warranties and insurance linked to grey goods in Russia, 2009 and 2013 ... 40
Value and volume of sales of grey goods in Russia, 2013 and 2017 (forecast) .. 41
Approximate market value for extended warranties and insurance linked to grey goods in Russia, 2013 and 2017 (forecast) .. 42
5.0 MOBILE GADGETS . 43
Value and volume of sales of mobile gadgets in Russia, 2009 and 2013 44
Comparative length of original warranties offered by manufacturers of mobile gadgets in Russia, 2014 .. 45
Manufacturer schemes for extended warranties and insurance linked to mobile gadgets in Russia: provision rates and operating models, 2014 ... 46
Manufacturer schemes for extended warranties and insurance linked to mobile gadgets in Russia: unweighted and weighted provider share of partnerships, 2014 ... 47
Retailer schemes for extended warranties and insurance linked to mobile gadgets in Russia: provision rates and operating models, 2014 ... 48
Retailer schemes for extended warranties and insurance linked to mobile gadgets in Russia: unweighted and weighted provider share of partnerships, 2014 ... 50
Risk coverage of all schemes for extended warranties and insurance linked to mobile gadgets in Russia, 2014 .. 51
Approximate market value for extended warranties and insurance linked to mobile gadgets in Russia, 2009 and 2013 . 52
Value and volume of sales of mobile gadgets in Russia, 2013 and 2017 (forecast) ... 53
Approximate market value for extended warranties and insurance linked to mobile gadgets in Russia, 2013 and 2017 (forecast) . 54
6.0 MOBILE PHONES 55
Volume of mobile phone subscriptions and subscriptions per capita in Russia, 2009 and 2013 56
Number of individuals owning a mobile phone in Russia and their weighting within the total population, 2009 and 2013 . 57
Comparative length of original warranties offered by manufacturers of mobile phones in Russia, 2014 ... 58
Manufacturer schemes for extended warranties and insurance linked to mobile phones in Russia: provision rates and operating models, 2014 ... 59
Manufacturer schemes for extended warranties and insurance linked to mobile phones in Russia: unweighted and weighted provider share of partnerships, 2014 ... 60
Retailer schemes for extended warranties and insurance linked to mobile phones in Russia: provision rates and operating models, 2014 ... 62
Retailer schemes for extended warranties and insurance linked to mobile phones in Russia: unweighted and weighted provider share of partnerships, 2014 ... 63
Risk coverage of all schemes for extended warranties and insurance linked to mobile phones in Russia, 2014 .. 64
Approximate market value and policies in force for extended warranties and insurance linked to mobile phones in Russia, 2009 and 2013... 66
Volume of mobile phone subscriptions and subscriptions per capita in Russia, 2013 and 2017 (forecast) ... 67
Number of individuals owning a mobile phone in Russia and their weighting within the total population, 2013 and 2017 (forecast) . 68
Approximate market value and policies in force for extended warranties and insurance linked to mobile phones in Russia, 2013 and 2017 (forecast) .. 69

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