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Extended Warranties and Insurance for Mobile and Non-Mobile Consumer Products in Switzerland is about the market for extended warranties and insurance sold in conjunction with white goods, brown goods, grey goods, mobile gadgets and mobile phones in Switzerland.

The study draws on extensive primary and secondary research covering 71 organisations involved in the production and distribution of mobile and non-mobile consumer products including manufacturers, mainstream mobile network operators, mobile virtual network operators (MVNOs), specialised retailers of consumer electronics, supermarkets and other types of retailer (namely, department stores, DIY outlets, speciality retailers and variety retailers). Hence, it provides a comprehensive overview of this activity across Switzerland.

Table Of Contents

Extended Warranties and Insurance for Mobile and Non-Mobile Consumer Products in Switzerland
TABLE OF CONTENTS
0.0 EXECUTIVE SUMMARY ... 1
1.0 INTRODUCTION 3
What is this report about? .. 3
Rationale . 3
Evolving distribution channels both favour and compromise extended warranty provision ... 3
Methodology ... 4
Manufacturer and retailer survey ... 4
The survey's scope covers 71 manufacturers and retailers of mobile and non-mobile consumer products . 4
Market data . 4
Distribution channels for retailers ... 5
Definitions ... 6
Extended warranties and insurance .. 6
Extended warranties and insurance linked to consumer products come in a variety of formats… 6
…and are frequently marketed to consumers under alternative titles . 6
Premiums and other revenues ... 7
Operating models ... 7
Weighted shares . 7
PartnerBASE and market data annexe 7
Finaccord 8
2.0 WHITE GOODS .. 9
Introduction . 9
Underlying market value and volume.. 10
The value of the Swiss white goods market rose by only around CHF 60 million between 2009 and 2013 ... 10
Manufacturers' original warranty length and consumer law... 11
A majority of manufacturers offer a standard two-year warranty for white goods . 11
Manufacturer schemes for extended warranties and insurance ... 12
AEG Electrolux, Bosch, Candy, Miele and Samsung all promote extended warranties in Switzerland... 12
Retailer schemes for extended warranties and insurance . 14
Half a dozen major retailers of white goods have established extended warranty programs…... 14
… with the largest of these likely to be run by the retailers themselves 14
Risk coverage of all schemes for extended warranties and insurance . 16
Most extended warranties for white goods are focused purely on cover for technical failure .. 16
Independent distribution channels .. 16
Market value for extended warranties and insurance 17
The market value for extended warranties increased by nearly 15% between 2009 and 2013... 17
Market forecasts to 2017 . 18
Growth will remain modest although it will accelerate slightly relative to the period from 2009 to 2013 .. 18
The value of the market for extended warranties related to white goods will appreciate gently ... 19
3.0 BROWN GOODS.. 20
Introduction ... 20
Underlying market value and volume.. 21
The Swiss brown goods market has effectively been stagnant in recent times 21
Manufacturers' original warranty length and consumer law... 22
All manufacturers of brown goods researched provide a two-year guarantee in Switzerland… .. 22
Manufacturer schemes for extended warranties and insurance ... 23
… and just two have introduced extended warranty programs . 23

Retailer schemes for extended warranties and insurance . 25
In contrast, availability of extended warranties is quite high among retailers… 25
… and Sertronics is ranked first by both unweighted and weighted share of partnerships .. 25
In Switzerland, Sertronics reportedly handles around 125,000 service claims a year .. 25
Risk coverage of all schemes for extended warranties and insurance . 27
Cover for accidental damage is rarely available in extended warranties for brown goods ... 27
Independent distribution channels .. 27
Market value for extended warranties and insurance 28
A flat brown goods market has translated into a flat extended warranty market… ... 28
Market forecasts to 2017 . 29
… although modest growth is forecast for the period from 2013 to 2017… .. 29
… in both the underlying market and the extended warranty sector itself . 30
4.0 GREY GOODS .. 31
Introduction ... 31
Underlying market value and volume.. 32
The value of the grey goods market contracted by over CHF 40 million between 2009 and 2013 . 32
Manufacturers' original warranty length and consumer law... 33
Three-year factory warranties enjoy a narrow lead over two-year ones among grey goods manufacturers ... 33
Manufacturer schemes for extended warranties and insurance ... 34
Over a half of manufacturers run extended warranty schemes for grey goods in Switzerland… 34
… with London General Insurance enjoying several partnerships in this sphere . 34
Retailer schemes for extended warranties and insurance . 36
Allianz Global Assistance serves three different retailers as an external partner for grey goods coverage. 36
Risk coverage of all schemes for extended warranties and insurance . 38
Cover for accidental damage is available in close to a third of schemes identified... 38
Independent distribution channels .. 38
Market value for extended warranties and insurance 39
Market forecasts to 2017 . 40
The Swiss grey goods market is forecast to decline by over 15% between 2013 and 2017… 40
…causing the related extended warranty market to shrink in value .. 41
5.0 MOBILE GADGETS . 42
Introduction ... 42
Underlying market value and volume.. 43
As elsewhere in the world, Swiss consumers display an increasing appetite for mobile gadgets ... 43
Manufacturers' original warranty length and consumer law... 44
Two-year original guarantees are universal across 18 mobile gadget manufacturers investigated. 44
Manufacturer schemes for extended warranties and insurance ... 45
Both AIG and London General Insurance claim relationships with manufacturers of mobile gadgets 45
Retailer schemes for extended warranties and insurance . 47
Four operating models are in evidence for mobile gadget cover available through retailers… 47
… and seven external providers are visible… 47
… alongside seven retail brands that manage their programs on an internal basis . 48
Risk coverage of all schemes for mobile gadget insurance .. 50
A half of schemes cover accidental damage and a smaller proportion theft, but none loss . 50
Independent distribution channels .. 50
Market value for extended warranties and insurance 51
Market forecasts to 2017 . 53
Moderate growth is predicted for both the value and volume of mobile gadgets sold in Switzerland .. 53
A change in consumer perceptions towards mobile gadget cover may cause the market value to fall slightly ... 54
6.0 MOBILE PHONES 55
Introduction ... 55
Underlying market volumes . 56
Mobile phone subscriptions in Switzerland increased by 1.5 million between 2009 and 2013… 56

…with the number of individuals owning a mobile phone also rising over this period .. 57
Manufacturers' original warranty length and consumer law... 58
All manufacturers of mobile handsets in Switzerland provide a two-year guarantee ... 58
Manufacturer schemes for mobile phone insurance .. 59
Mobile phone protection is available from Acer, Apple and Asus… .. 59
… with Apple using AIG in this context, as in a number of other countries ... 59
Retailer schemes for mobile phone insurance ... 61
Mobile phone insurance is now available from all three non-virtual network operators in Switzerland… 61
… plus seven other retailers 61
AIG, AXA Winterthur and SPB join Allianz Global Assistance and Sertronics among external providers ... 62
Risk coverage of all schemes for mobile phone insurance ... 64
Availability rates are equal for cover for fraudulent calls and theft . 64
Independent distribution channels .. 64
Market value for mobile phone insurance ... 65
Growing sales of smartphones plus the launch of one major new scheme will have boosted take-up rates .. 65
Market forecasts to 2017 . 66
Mobile phone subscriptions in Switzerland will have exceeded 11 million by 2017… .. 66
…which would equate to a mobile handset penetration rate among consumers reaching 85% . 67
Even a small increase in the take-up rate will cause a fairly substantial rise in the insurance market value ... 68

LIST OF GRAPHICS / TABLES
0.0 EXECUTIVE SUMMARY ... 1
Approximate market value for extended warranties and insurance linked to mobile and non-mobile consumer products in Switzerland, 2009, 2013 and 2017 (forecast) .. 2
Approximate market value for extended warranties and insurance linked to mobile and non-mobile consumer products in Switzerland, 2009, 2013 and 2017 (forecast) (table) .. 2
1.0 INTRODUCTION 3
Organisations researched in Switzerland, segmented by type, 2014 . 4
Retailers researched in Switzerland segmented by distribution channel, 2014 . 5
2.0 WHITE GOODS .. 9
Value and volume of sales of white goods in Switzerland, 2009 and 2013 .. 10
Comparative length of original warranties offered by manufacturers of white goods in Switzerland, 2014 11
Manufacturer schemes for extended warranties and insurance linked to white goods in Switzerland: provision rates and operating models, 2014 ... 12
Manufacturer schemes for extended warranties and insurance linked to white goods in Switzerland: unweighted and weighted provider share of partnerships, 2014 ... 13
Retailer schemes for extended warranties and insurance linked to white goods in Switzerland: provision rates and operating models, 2014 ... 14
Retailer schemes for extended warranties and insurance linked to white goods in Switzerland: unweighted and weighted provider share of partnerships, 2014 ... 15
Risk coverage of all schemes for extended warranties and insurance linked to white goods in Switzerland, 2014 .. 16
Approximate market value for extended warranties and insurance linked to white goods in Switzerland, 2009 and 2013 . 17
Value and volume of sales of white goods in Switzerland, 2013 and 2017 (forecast) . 18
Approximate market value for extended warranties and insurance linked to white goods in Switzerland, 2013 and 2017 (forecast) . 19
3.0 BROWN GOODS.. 20
Value and volume of sales of brown goods in Switzerland, 2009 and 2013 21
Comparative length of original warranties offered by manufacturers of brown goods in Switzerland, 2014 ... 22
Manufacturer schemes for extended warranties and insurance linked to brown goods in Switzerland: provision rates and operating models, 2014 ... 23
Manufacturer schemes for extended warranties and insurance linked to brown goods in Switzerland: unweighted and weighted provider share of partnerships, 2014 ... 24
Retailer schemes for extended warranties and insurance linked to brown goods in Switzerland: provision rates and operating models, 2014 ... 25
Retailer schemes for extended warranties and insurance linked to brown goods in Switzerland: unweighted and weighted provider share of partnerships, 2014 ... 26
Risk coverage of all schemes for extended warranties and insurance linked to brown goods in Switzerland, 2014 .. 27
Approximate market value for extended warranties and insurance linked to brown goods in Switzerland, 2009 and 2013 . 28
Value and volume of sales of brown goods in Switzerland, 2013 and 2017 (forecast) ... 29
Approximate market value for extended warranties and insurance linked to brown goods in Switzerland, 2013 and 2017 (forecast) . 30
4.0 GREY GOODS .. 31
Value and volume of sales of grey goods in Switzerland, 2009 and 2013 ... 32
Comparative length of original warranties offered by manufacturers of grey goods in Switzerland, 2014 . 33

Manufacturer schemes for extended warranties and insurance linked to grey goods in Switzerland: provision rates and operating models, 2014 ... 34
Manufacturer schemes for extended warranties and insurance linked to grey goods in Switzerland: unweighted and weighted provider share of partnerships, 2014 ... 35
Retailer schemes for extended warranties and insurance linked to grey goods in Switzerland: provision rates and operating models, 2014 ... 36
Retailer schemes for extended warranties and insurance linked to grey goods in Switzerland: unweighted and weighted provider share of partnerships, 2014 ... 37
Risk coverage of all schemes for extended warranties and insurance linked to grey goods in Switzerland, 2014 .. 38
Approximate market value for extended warranties and insurance linked to grey goods in Switzerland, 2009 and 2013 . 39
Value and volume of sales of grey goods in Switzerland, 2013 and 2017 (forecast) .. 40
Approximate market value for extended warranties and insurance linked to grey goods in Switzerland, 2013 and 2017 (forecast) . 41
5.0 MOBILE GADGETS . 42
Value and volume of sales of mobile gadgets in Switzerland, 2009 and 2013 43
Comparative length of original warranties offered by manufacturers of mobile gadgets in Switzerland, 2014 .. 44
Manufacturer schemes for extended warranties and insurance linked to mobile gadgets in Switzerland: provision rates and operating models, 2014 ... 45
Manufacturer schemes for extended warranties and insurance linked to mobile gadgets in Switzerland: unweighted and weighted provider share of partnerships, 2014 ... 46
Retailer schemes for extended warranties and insurance linked to mobile gadgets in Switzerland: provision rates and operating models, 2014 ... 47
Retailer schemes for extended warranties and insurance linked to mobile gadgets in Switzerland: unweighted and weighted provider share of partnerships, 2014 ... 49
Risk coverage of all schemes for extended warranties and insurance linked to mobile gadgets in Switzerland, 2014 . 50
Approximate market value for extended warranties and insurance linked to mobile gadgets in Switzerland, 2009 and 2013 . 52
Value and volume of sales of mobile gadgets in Switzerland, 2013 and 2017 (forecast) 53
Approximate market value for extended warranties and insurance linked to mobile gadgets in Switzerland, 2013 and 2017 (forecast) . 54
6.0 MOBILE PHONES 55
Volume of mobile phone subscriptions and subscriptions per capita in Switzerland, 2009 and 2013 56
Number of individuals owning a mobile phone in Switzerland and their weighting within the total population, 2009 and 2013 . 57
Comparative length of original warranties offered by manufacturers of mobile phones in Switzerland, 2014 ... 58
Manufacturer schemes for extended warranties and insurance linked to mobile phones in Switzerland: provision rates and operating models, 2014 ... 59
Manufacturer schemes for extended warranties and insurance linked to mobile phones in Switzerland: unweighted and weighted provider share of partnerships, 2014 ... 60
Retailer schemes for extended warranties and insurance linked to mobile phones in Switzerland: provision rates and operating models, 2014 ... 61
Retailer schemes for extended warranties and insurance linked to mobile phones in Switzerland: unweighted and weighted provider share of partnerships, 2014 ... 63
Risk coverage of all schemes for extended warranties and insurance linked to mobile phones in Switzerland, 2014 . 64
Approximate market value and policies in force for extended warranties and insurance linked to mobile phones in Switzerland, 2009 and 2013 ... 65
Volume of mobile phone subscriptions and subscriptions per capita in Switzerland, 2013 and 2017 (forecast) ... 66

Number of individuals owning a mobile phone in Switzerland and their weighting within the total population, 2013 and 2017 (forecast) . 67
Approximate market value and policies in force for extended warranties and insurance linked to mobile phones in Switzerland, 2013 and 2017 (forecast) .. 68

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