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Finaccord's report titled Pet Metrics: Consumer Approaches to Pet Insurance in Selected Global Markets offers detailed and up-to-date insights into the behaviour of pet owners in eight countries – Australia, Canada, France, Germany, Italy, Spain, the UK and the US – in the context of pet insurance. Based on a primary survey of over 9,000 consumers across these countries carried out in the second quarter of 2014 breaking down between just under 2,000 in the US and just over 1,000 in each of the other seven, the research provides valuable data describing the extent to which owners of cats, dogs and other animals take out insurance for their pets.

In addition to calculating the percentage of pet owners in each country that buys pet insurance, the investigation also analyses the types of policy that they buy (i.e. stand-alone policies or cover packaged within household insurance or personal liability insurance), whether they hold cover for liabilities associated with pet ownership only or also for other risks (most notably veterinary expenses), which distribution channel and interface they use to take out stand-alone pet insurance and whether they buy cover within a week or a month of acquiring their pet or at a later stage.

Finally, the report measures the degree to which insured pet owners have used their cover to file a claim in the 12 months leading up to the survey and, if so, the reason for making the claim and whether the claim was accepted or not.

Table Of Contents

Pet Metrics: Consumer Approaches to Pet Insurance in Selected Global Markets
TABLE OF CONTENTS
0.0 EXECUTIVE SUMMARY ... 1
1.0 INTRODUCTION 2
What is this report about? .. 2
Rationale . 2
Global consumer research 2
2.0 CONSUMER OVERVIEW .. 3
Introduction . 3
Underlying pet ownership .. 4
Proportion of respondents who own one or more types of pet 4
Segmentation by age group ... 6
Segmentation by annual household income band 8
Uptake of pet insurance ... 10
Proportion of pet owners who have pet insurance .. 10
Segmentation by age group . 13
Segmentation by annual household income band.. 15
Characteristics of pet insurance .. 17
Types of pet insurance policy ... 17
Risks covered by pet insurance ... 20
Distribution of pet insurance 25
Distribution channels used for stand-alone pet insurance .. 25
Distribution interfaces used for stand-alone pet insurance . 27
Time of acquisition of stand-alone pet insurance 32
Pet insurance claims 33
Frequency and outcome of pet insurance claims ... 33
Main reasons for pet insurance claims 37
3.0 AUSTRALIA .. 38
Introduction ... 38
Underlying pet ownership 39
Proportion of respondents who own one or more types of pet .. 39
Segmentation by age group . 41
Segmentation by annual household income band.. 42
Uptake of pet insurance ... 43
Proportion of pet owners who have pet insurance .. 43
Segmentation by age group . 44
Segmentation by annual household income band.. 45
Types of consumers most likely to have pet insurance .. 46
Characteristics of pet insurance .. 48
Types of pet insurance policy ... 48
Risks covered by pet insurance ... 49
Distribution of pet insurance 51
Distribution channels used for stand-alone pet insurance .. 51
Distribution interfaces used for stand-alone pet insurance . 52

Cross-tabulation of distribution channels and interfaces used for stand-alone policies ... 54
Time of acquisition of stand-alone pet insurance 55
Pet insurance claims 56
Frequency and outcome of pet insurance claims ... 56
Main reasons for pet insurance claims 57
Research sample statistics .. 58
4.0 CANADA ... 60
Introduction ... 60
Underlying pet ownership 61
Proportion of respondents who own one or more types of pet .. 61
Segmentation by age group . 63
Segmentation by annual household income band.. 64
Uptake of pet insurance ... 65
Proportion of pet owners who have pet insurance .. 65
Segmentation by age group . 67
Segmentation by annual household income band.. 68
Types of consumers most likely to have pet insurance .. 69
Characteristics of pet insurance .. 71
Types of pet insurance policy ... 71
Risks covered by pet insurance ... 72
Distribution of pet insurance 74
Distribution channels used for stand-alone pet insurance .. 74
Distribution interfaces used for stand-alone pet insurance . 75
Cross-tabulation of distribution channels and interfaces used for stand-alone policies ... 77
Time of acquisition of stand-alone pet insurance 78
Pet insurance claims 79
Frequency and outcome of pet insurance claims ... 79
Main reasons for pet insurance claims 80
Research sample statistics .. 81
5.0 FRANCE 83
Introduction ... 83
Underlying pet ownership 84
Proportion of respondents who own one or more types of pet .. 84
Segmentation by age group . 86
Segmentation by annual household income band.. 87
Uptake of pet insurance ... 88
Proportion of pet owners who have pet insurance .. 88
Segmentation by age group . 89
Segmentation by annual household income band.. 90
Types of consumers most likely to have pet insurance .. 91
Characteristics of pet insurance .. 93
Types of pet insurance policy ... 93
Risks covered by pet insurance ... 94
Distribution of pet insurance 96
Distribution channels used for stand-alone pet insurance .. 96
Distribution interfaces used for stand-alone pet insurance . 98

Cross-tabulation of distribution channels and interfaces used for stand-alone policies . 100
Time of acquisition of stand-alone pet insurance .. 101
Pet insurance claims .. 102
Frequency and outcome of pet insurance claims . 102
Main reasons for pet insurance claims .. 103
Research sample statistics 104
6.0 GERMANY .. 106
Introduction . 106
Underlying pet ownership .. 107
Proportion of respondents who own one or more types of pet 107
Segmentation by age group ... 109
Segmentation by annual household income band 110
Uptake of pet insurance . 111
Proportion of pet owners who have pet insurance 111
Segmentation by age group ... 112
Segmentation by annual household income band 113
Types of consumers most likely to have pet insurance 114
Characteristics of pet insurance 116
Types of pet insurance policy . 116
Risks covered by pet insurance . 117
Distribution of pet insurance .. 119
Distribution channels used for stand-alone pet insurance 119
Distribution interfaces used for stand-alone pet insurance ... 121
Cross-tabulation of distribution channels and interfaces used for stand-alone policies . 123
Time of acquisition of stand-alone pet insurance .. 124
Pet insurance claims .. 125
Frequency and outcome of pet insurance claims . 125
Main reasons for pet insurance claims .. 126
Research sample statistics 127
7.0 ITALY ... 129
Introduction . 129
Underlying pet ownership .. 130
Proportion of respondents who own one or more types of pet 130
Segmentation by age group ... 132
Segmentation by annual household income band 133
Uptake of pet insurance . 134
Proportion of pet owners who have pet insurance 134
Segmentation by age group ... 135
Segmentation by annual household income band 136
Types of consumers most likely to have pet insurance 137
Characteristics of pet insurance 139
Types of pet insurance policy . 139
Risks covered by pet insurance . 140
Distribution of pet insurance .. 142
Distribution channels used for stand-alone pet insurance 142
Distribution interfaces used for stand-alone pet insurance ... 144

Cross-tabulation of distribution channels and interfaces used for stand-alone policies . 146
Time of acquisition of stand-alone pet insurance .. 147
Pet insurance claims .. 148
Frequency and outcome of pet insurance claims . 148
Main reasons for pet insurance claims .. 149
Research sample statistics 150
8.0 SPAIN .. 152
Introduction . 152
Underlying pet ownership .. 153
Proportion of respondents who own one or more types of pet 153
Segmentation by age group ... 155
Segmentation by annual household income band 156
Uptake of pet insurance . 157
Proportion of pet owners who have pet insurance 157
Segmentation by age group ... 158
Segmentation by annual household income band 159
Types of consumers most likely to have pet insurance 160
Characteristics of pet insurance 162
Types of pet insurance policy . 162
Risks covered by pet insurance . 163
Distribution of pet insurance .. 165
Distribution channels used for stand-alone pet insurance 165
Distribution interfaces used for stand-alone pet insurance ... 167
Cross-tabulation of distribution channels and interfaces used for stand-alone policies . 169
Time of acquisition of stand-alone pet insurance .. 170
Pet insurance claims .. 171
Frequency and outcome of pet insurance claims . 171
Main reasons for pet insurance claims .. 172
Research sample statistics 173
9.0 UK 175
Introduction . 175
Underlying pet ownership .. 176
Proportion of respondents who own one or more types of pet 176
Segmentation by age group ... 178
Segmentation by annual household income band 179
Uptake of pet insurance . 180
Proportion of pet owners who have pet insurance 180
Segmentation by age group ... 181
Segmentation by annual household income band 182
Types of consumers most likely to have pet insurance 183
Characteristics of pet insurance 185
Types of pet insurance policy . 185
Risks covered by pet insurance . 186
Distribution of pet insurance .. 187
Distribution channels used for stand-alone pet insurance 187
Distribution interfaces used for stand-alone pet insurance ... 189
Cross-tabulation of distribution channels and interfaces used for stand-alone policies . 191
Time of acquisition of stand-alone pet insurance .. 192
Pet insurance claims .. 193
Frequency and outcome of pet insurance claims . 193
Main reasons for pet insurance claims .. 194
Research sample statistics 195
10.0 USA 197
Introduction . 197
Underlying pet ownership .. 198
Proportion of respondents who own one or more types of pet 198
Segmentation by age group ... 200
Segmentation by annual household income band 201
Uptake of pet insurance . 202
Proportion of pet owners who have pet insurance 202
Segmentation by age group ... 203
Segmentation by annual household income band 204
Types of consumers most likely to have pet insurance 205
Characteristics of pet insurance 207
Types of pet insurance policy . 207
Risks covered by pet insurance . 208
Distribution of pet insurance .. 210
Distribution channels used for stand-alone pet insurance 210
Distribution interfaces used for stand-alone pet insurance ... 211
Cross-tabulation of distribution channels and interfaces used for stand-alone policies . 213
Time of acquisition of stand-alone pet insurance .. 214
Pet insurance claims .. 215
Frequency and outcome of pet insurance claims . 215
Main reasons for pet insurance claims .. 216
Research sample statistics 216
11.0 APPENDIX 219
Research structure . 219

LIST OF GRAPHICS / TABLES
0.0 EXECUTIVE SUMMARY ... 1
1.0 INTRODUCTION 2
2.0 CONSUMER OVERVIEW .. 3
% of respondents who own one or more types of pet: selected global markets, 2014 .. 4
% of respondents who own each particular type of pet: selected global markets, 2014 ... 5
% of respondents who own each particular type of pet: selected global markets, 2014 (table) 6
% of respondents who own one or more types of pet, segmented by age: selected global markets, 2014 . 7
% of respondents who own one or more types of pet, segmented by age: selected global markets, 2014 (table) .. 8
% of respondents who own one or more types of pet, segmented by annual household income band: selected global markets, 2014 ... 9
% of respondents who own one or more types of pet, segmented by annual household income band: selected global markets, 2014 (table) . 10
% of respondents owing one or more types of pet who have pet insurance: selected global markets, 2014 ... 11
% of owners of each type of pet who have any type of pet insurance: selected global markets, 2014 .. 12
% of owners of each type of pet who have any type of pet insurance: selected global markets, 2014 (table) ... 13
% of respondents owing one or more types of pet who have any type of pet insurance, segmented by age: selected global markets, 2014 . 14
% of respondents owing one or more types of pet who have any type of pet insurance, segmented by age: selected global markets, 2014 (table) . 15
% of respondents owing one or more types of pet who have any type of pet insurance, segmented by annual household income band: selected global markets, 2014 .. 16
% of respondents owing one or more types of pet who have any type of pet insurance, segmented by annual household income band: selected global markets, 2014 (table) ... 17
Types of pet insurance policy held: selected global markets, 2014 .. 18
Types of pet insurance policy held: selected global markets, 2014 (table)... 19
Risks covered by pet insurance: average of selected global markets, 2014 20
Risks coverage index: selected global markets, 2014 ... 21
Risks covered by pet insurance: selected global markets, 2014 (table) ... 22
% of pet owners whose pets are insured for veterinary treatment due to accidents and illness: selected global markets, 2014 24
Distribution channels used for stand-alone pet insurance: selected global markets, 2014 . 26
Distribution channels used for stand-alone pet insurance: selected global markets, 2014 (table) .. 27
Distribution interfaces used for stand-alone pet insurance: selected global markets, 2014 28
Distribution interfaces used for stand-alone pet insurance: selected global markets, 2014 (table) . 29
Online sales of stand-alone pet insurance, segmented by type of device used: selected global markets, 2014 .. 30
Online sales of stand-alone pet insurance, segmented by type of device used: selected global markets, 2014 (table) ... 31
Time of acquiring stand-alone pet insurance relative to time of acquiring pet: selected global markets, 2014 .. 32
Time of acquiring stand-alone pet insurance relative to time of acquiring pet: selected global markets, 2014 (table) ... 33
Frequency of pet insurance claims: selected global markets, 2014 .. 34
Claims acceptance rate: selected global markets, 2014 ... 35
Frequency and outcome of pet insurance claims: selected global markets, 2014 (table) ... 36

Main reasons for pet insurance claims: all claims across selected global markets, 2014 ... 37
3.0 AUSTRALIA .. 38
% of respondents in Australia who own one or more types of pet, 2014 .. 39
% of respondents in Australia who own each particular type of pet, 2014 ... 40
% of respondents in Australia who own each particular type of pet, segmented by age, 2014 .. 41
% of respondents in Australia who own each particular type of pet, segmented by annual household income, 2014 42
% of pet owners in Australia who have pet insurance, segmented by type of pet, 2014 . 43
% of pet owners in Australia who have any type of pet insurance, segmented by type of pet and by age, 2014 .. 44
% of pet owners in Australia who have any type of pet insurance, segmented by type of pet and by annual household income, 2014.. 45
% of respondents in Australia who have any type of pet insurance, segmented by age and by annual household income, 2014.. 46
% of respondents in Australia who have any type of pet insurance, segmented by age and by annual household income, 2014 (table) .. 47
Types of pet insurance policy held in Australia, 2014 48
Risks covered by pet insurance in Australia, 2014. 50
Distribution channels used for stand-alone pet insurance in Australia, 2014 ... 51
Distribution interfaces used for stand-alone pet insurance in Australia, 2014 .. 52
Online sales of stand-alone pet insurance in Australia, segmented by type of device used, 2014 . 53
Cross-tabulation of distribution channels and interfaces used for stand-alone pet insurance in Australia, 2014 .. 54
Time of acquiring stand-alone pet insurance in Australia relative to time of acquiring pet, 2014 55
Frequency and outcome of pet insurance claims in Australia, 2014 . 56
Main reasons for pet insurance claims in Australia, 2014.. 57
Australian survey sample, segmented by geographical region . 58
Australian survey sample, segmented by age group and by annual household income band ... 59
4.0 CANADA ... 60
% of respondents in Canada who own one or more types of pet, 2014 ... 61
% of respondents in Canada who own each particular type of pet, 2014 . 62
% of respondents in Canada who own each particular type of pet, segmented by age, 2014 63
% of respondents in Canada who own each particular type of pet, segmented by annual household income, 2014 64
% of pet owners in Canada who have pet insurance, segmented by type of pet, 2014 .. 66
% of pet owners in Canada who have any type of pet insurance, segmented by type of pet and by age, 2014 .. 67
% of pet owners in Canada who have any type of pet insurance, segmented by type of pet and by annual household income, 2014.. 68
% of respondents in Canada who have any type of pet insurance, segmented by age and by annual household income, 2014.. 69
% of respondents in Canada who have any type of pet insurance, segmented by age and by annual household income, 2014 (table) .. 70
Types of pet insurance policy held in Canada, 2014 . 71
Risks covered by pet insurance in Canada, 2014 .. 73
Distribution channels used for stand-alone pet insurance in Canada, 2014 74
Distribution interfaces used for stand-alone pet insurance in Canada, 2014 ... 75
Online sales of stand-alone pet insurance in Canada, segmented by type of device used, 2014 .. 76
Cross-tabulation of distribution channels and interfaces used for stand-alone pet insurance in Canada, 2014 .. 77
Time of acquiring stand-alone pet insurance in Canada relative to time of acquiring pet, 2014 . 78
Frequency and outcome of pet insurance claims in Canada, 2014 .. 79

Main reasons for pet insurance claims in Canada, 2014 ... 80
Canadian survey sample, segmented by geographical region . 81
Canadian survey sample, segmented by age group and by annual household income band 82
5.0 FRANCE 83
% of respondents in France who own one or more types of pet, 2014 . 84
% of respondents in France who own each particular type of pet, 2014 .. 85
% of respondents in France who own each particular type of pet, segmented by age, 2014 . 86
% of respondents in France who own each particular type of pet, segmented by annual household income, 2014 .. 87
% of pet owners in France who have pet insurance, segmented by type of pet, 2014 88
% of pet owners in France who have any type of pet insurance, segmented by type of pet and by age, 2014 .. 89
% of pet owners in France who have any type of pet insurance, segmented by type of pet and by annual household income, 2014.. 90
% of respondents in France who have any type of pet insurance, segmented by age and by annual household income, 2014.. 91
% of respondents in France who have any type of pet insurance, segmented by age and by annual household income, 2014 (table) .. 92
Types of pet insurance policy held in France, 2014 ... 93
Risks covered by pet insurance in France, 2014 ... 95
Distribution channels used for stand-alone pet insurance in France, 2014 .. 97
Distribution interfaces used for stand-alone pet insurance in France, 2014 . 98
Online sales of stand-alone pet insurance in France, segmented by type of device used, 2014 ... 99
Cross-tabulation of distribution channels and interfaces used for stand-alone pet insurance in France, 2014 100
Time of acquiring stand-alone pet insurance in France relative to time of acquiring pet, 2014 . 101
Frequency and outcome of pet insurance claims in France, 2014 . 102
Main reasons for pet insurance claims in France, 2014 .. 103
French survey sample, segmented by geographical region 104
French survey sample, segmented by age group and by annual household income band .. 105
6.0 GERMANY .. 106
% of respondents in Germany who own one or more types of pet, 2014 ... 107
% of respondents in Germany who own each particular type of pet, 2014 108
% of respondents in Germany who own each particular type of pet, segmented by age, 2014 ... 109
% of respondents in Germany who own each particular type of pet, segmented by annual household income, 2014 .. 110
% of pet owners in Germany who have pet insurance, segmented by type of pet, 2014 .. 111
% of pet owners in Germany who have any type of pet insurance, segmented by type of pet and by age, 2014 112
% of pet owners in Germany who have any type of pet insurance, segmented by type of pet and by annual household income, 2014 ... 113
% of respondents in Germany who have any type of pet insurance, segmented by age and by annual household income, 2014 114
% of respondents in Germany who have any type of pet insurance, segmented by age and by annual household income, 2014 (table) 115
Types of pet insurance policy held in Germany, 2014 . 116
Risks covered by pet insurance in Germany, 2014 . 118
Distribution channels used for stand-alone pet insurance in Germany, 2014 120
Distribution interfaces used for stand-alone pet insurance in Germany, 2014 ... 121
Online sales of stand-alone pet insurance in Germany, segmented by type of device used, 2014 .. 122
Cross-tabulation of distribution channels and interfaces used for stand-alone pet insurance in Germany, 2014 123

Time of acquiring stand-alone pet insurance in Germany relative to time of acquiring pet, 2014 . 124
Frequency and outcome of pet insurance claims in Germany, 2014 .. 125
Main reasons for pet insurance claims in Germany, 2014 .. 126
German survey sample, segmented by geographical region .. 127
German survey sample, segmented by age group and by annual household income band 128
7.0 ITALY ... 129
% of respondents in Italy who own one or more types of pet, 2014 130
% of respondents in Italy who own each particular type of pet, 2014 . 131
% of respondents in Italy who own each particular type of pet, segmented by age, 2014 132
% of respondents in Italy who own each particular type of pet, segmented by annual household income, 2014 133
% of pet owners in Italy who have pet insurance, segmented by type of pet, 2014 ... 134
% of pet owners in Italy who have any type of pet insurance, segmented by type of pet and by age, 2014 . 135
% of pet owners in Italy who have any type of pet insurance, segmented by type of pet and by annual household income, 2014 136
% of respondents in Italy who have any type of pet insurance, segmented by age and by annual household income, 2014 137
% of respondents in Italy who have any type of pet insurance, segmented by age and by annual household income, 2014 (table) 138
Types of pet insurance policy held in Italy, 2014 .. 139
Risks covered by pet insurance in Italy, 2014 .. 141
Distribution channels used for stand-alone pet insurance in Italy, 2014 . 143
Distribution interfaces used for stand-alone pet insurance in Italy, 2014 144
Online sales of stand-alone pet insurance in Italy, segmented by type of device used, 2014 .. 145
Cross-tabulation of distribution channels and interfaces used for stand-alone pet insurance in Italy, 2014 . 146
Time of acquiring stand-alone pet insurance in Italy relative to time of acquiring pet, 2014 .. 147
Frequency and outcome of pet insurance claims in Italy, 2014 .. 148
Main reasons for pet insurance claims in Italy, 2014 ... 149
Italian survey sample, segmented by geographical region .. 150
Italian survey sample, segmented by age group and by annual household income band 151
8.0 SPAIN .. 152
% of respondents in Spain who own one or more types of pet, 2014 . 153
% of respondents in Spain who own each particular type of pet, 2014 .. 154
% of respondents in Spain who own each particular type of pet, segmented by age, 2014 . 155
% of respondents in Spain who own each particular type of pet, segmented by annual household income, 2014 156
% of pet owners in Spain who have pet insurance, segmented by type of pet, 2014 157
% of pet owners in Spain who have any type of pet insurance, segmented by type of pet and by age, 2014 158
% of pet owners in Spain who have any type of pet insurance, segmented by type of pet and by annual household income, 2014 159
% of respondents in Spain who have any type of pet insurance, segmented by age and by annual household income, 2014 160
% of respondents in Spain who have any type of pet insurance, segmented by age and by annual household income, 2014 (table) 161
Types of pet insurance policy held in Spain, 2014 ... 162
Risks covered by pet insurance in Spain, 2014 ... 164
Distribution channels used for stand-alone pet insurance in Spain, 2014 .. 166
Distribution interfaces used for stand-alone pet insurance in Spain, 2014 . 167
Online sales of stand-alone pet insurance in Spain, segmented by type of device used, 2014 168 PET
Cross-tabulation of distribution channels and interfaces used for stand-alone pet insurance in Spain, 2014 . 169
Time of acquiring stand-alone pet insurance in Spain relative to time of acquiring pet, 2014 ... 170
Frequency and outcome of pet insurance claims in Spain, 2014 171
Main reasons for pet insurance claims in Spain, 2014 172
Spanish survey sample, segmented by geographical region .. 173
Spanish survey sample, segmented by age group and by annual household income band 174
9.0 UK 175
% of respondents in the UK who own one or more types of pet, 2014 ... 176
% of respondents in the UK who own each particular type of pet, 2014 177
% of respondents in the UK who own each particular type of pet, segmented by age, 2014 ... 178
% of respondents in the UK who own each particular type of pet, segmented by annual household income, 2014 179
% of pet owners in the UK who have pet insurance, segmented by type of pet, 2014 .. 180
% of pet owners in the UK who have any type of pet insurance, segmented by type of pet and by age, 2014 181
% of pet owners in the UK who have any type of pet insurance, segmented by type of pet and by annual household income, 2014 182
% of respondents in the UK who have any type of pet insurance, segmented by age and by annual household income, 2014 183
% of respondents in the UK who have any type of pet insurance, segmented by age and by annual household income, 2014 (table) 184
Types of pet insurance policy held in the UK, 2014 . 185
Risks covered by pet insurance in the UK, 2014.. 187
Distribution channels used for stand-alone pet insurance in the UK, 2014 188
Distribution interfaces used for stand-alone pet insurance in the UK, 2014 ... 189
Online sales of stand-alone pet insurance in the UK, segmented by type of device used, 2014 .. 190
Cross-tabulation of distribution channels and interfaces used for stand-alone pet insurance in the UK, 2014 191
Time of acquiring stand-alone pet insurance in the UK relative to time of acquiring pet, 2014 . 192
Frequency and outcome of pet insurance claims in the UK, 2014 .. 193
Main reasons for pet insurance claims in the UK, 2014... 194
UK survey sample, segmented by geographical region .. 195
UK survey sample, segmented by age group and by annual household income band. 196
10.0 USA 197
% of respondents in the US who own one or more types of pet, 2014 ... 198
% of respondents in the US who own each particular type of pet, 2014 199
% of respondents in the US who own each particular type of pet, segmented by age, 2014 ... 200
% of respondents in the US who own each particular type of pet, segmented by annual household income, 2014 201
% of pet owners in the US who have pet insurance, segmented by type of pet, 2014 .. 202
% of pet owners in the US who have any type of pet insurance, segmented by type of pet and by age, 2014 203
% of pet owners in the US who have any type of pet insurance, segmented by type of pet and by annual household income, 2014 204
% of respondents in the US who have any type of pet insurance, segmented by age and by annual household income, 2014 205
% of respondents in the US who have any type of pet insurance, segmented by age and by annual household income, 2014 (table) 206
Types of pet insurance policy held in the US, 2014 . 207
Risks covered by pet insurance in the US, 2014.. 209
Distribution channels used for stand-alone pet insurance in the US, 2014 210

Distribution interfaces used for stand-alone pet insurance in the US, 2014 ... 211
Online sales of stand-alone pet insurance in the US, segmented by type of device used, 2014 .. 212
Cross-tabulation of distribution channels and interfaces used for stand-alone pet insurance in the US, 2014 213
Time of acquiring stand-alone pet insurance in the US relative to time of acquiring pet, 2014 . 214
Frequency and outcome of pet insurance claims in the US, 2014 .. 215
Main reasons for pet insurance claims in the US, 2014... 216
US survey sample, segmented by geographical region .. 217
US survey sample, segmented by age group and by annual household income band. 218
11.0 APPENDIX 219

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