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Morocco Food and Drink Report Q4 2016

  • August 2016
  • -
  • Business Monitor International
  • -
  • 56 pages

Includes 3 FREE quarterly updates


BMI View:

Morocco's food and drink market will suffer from the collapse of the country's agricultural production in 2016, which will weigh on employment and household incomes, especially in rural areas. We hold a more positive medium-term outlook as Morocco's food and drink industry is still relatively underdeveloped and offers many opportunities for expansion. Key Trends & Industry Developments

- The collapse in agricultural production due to the latest drought will have a negative impact on employment and household income in rural areas. Low inflation and the uptick in remittances will not compensate for the fall in purchasing power.

- Processed and packaged foods will continue to see rapidly increasing popularity.

- Recent tax hikes on alcohol and the removal of alcoholic drinks from Marjane supermarkets will continue to restrict sales.

- The ongoing shift from traditional open-air food markets to an organised mass grocery retail system in Morocco will drive strong market growth over the next five years.

Table Of Contents

Morocco Food and Drink Report Q4 2016
BMI Industry View 7
Key Trends and Industry Developments 7
SWOT 8
Food and Drink 8
Industry Forecast 10
Consumer Outlook 10
Latest Updates 10
Structural Trends 10
Food 12
Latest Updates 12
Structural Trends 12
Table: Food Sales (Morocco 2013-2020) 13
Drink 15
Latest Updates 15
Structural Trends 16
Table: Total Alcoholic Drinks Spending And Consumption (Morocco 2013-2020) 17
Table: Non-Alcoholic Drinks Sales 20
Table: Non-Alcoholic Drinks Sales (Morocco 2013-2020) 20
Mass Grocery Retail 21
Latest Updates 21
Structural Trends 21
Industry Risk Reward Index 23
Middle East And North Africa - Risk/Reward Index 23
Table: Middle East and North Africa - Food and Drink Risk/Reward Index, Q416 26
Morroco - Risk/Reward Index 29
Market Overview 30
Food 30
Recent Developments 30
Market Drivers and Trends 30
Drink 33
Recent Developments 33
Market Drivers and Trends 33
Mass Grocery Retail 36
Recent Developments 36
Market Drivers and Trends 36
Competitive Landscape 38
Table: Key Players In North Africa's Food and Drink Sector 38
Table: Key Players In North Africa's Mass Grocery Retail Sector 40
Company Profile 41
Aiguebelle Compagnie Cherifienne de Chocolaterie 41
Centrale Danone 42
Maghreb Industries 43
Demographic Forecast 45
Demographic Outlook 45
Table: Population Headline Indicators (Morocco 1990-2025) 46
Table: Key Population Ratios (Morocco 1990-2025) 46
Table: Urban/Rural Population and Life Expectancy (Morocco 1990-2025) 47
Table: Population By Age Group (Morocco 1990-2025) 47
Table: Population By Age Group % (Morocco 1990-2025) 48
Glossary 50
Food and Drink 50
Mass Grocery Retail 50
Methodology 52
Industry Forecast Methodology 52
Sector-Specific Methodology 53
Sources 53
Risk/Reward Index Methodology 54
Table: Food and Drink Risk/Reward Index Indicators 55
Table: Weighting 56

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ref:plp2016

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