Table of Contents
Rapidly Changing Application Architecture and Business Environment Drives the Market
The Asia-Pacific Application Performance Management (APM) market continued to maintain its high growth momentum in 2013, with overall revenues registering $379.9 million, as growing enterprises in the region realized the importance of reliable and high-performing applications in the enterprise business environment. The on-premises APM segment contributed to the highest revenue share, accounting for 91.7% of the overall market and representing a strong growth of 17.9% on a YoY basis. Enterprises in Asia-Pacific remained cautious in the adoption of the SaaS model due to concerns over data security and its lack of adequate functional capabilities to proactively identify issues and rapidly diagnose root causes of application performance issues.
-The Application Performance Management (APM) market in Asia-Pacific continued to maintain its high growth momentum in 2013, with overall revenues registering $ million, as growing enterprises in the region realized the importance of reliable and high-performing applications in the enterprise business environment.
-The on-premises APM segment contributed the highest revenue share, accounting for % of the overall market and representing a strong growth of % on a year-on-year (YoY) basis. Enterprises in Asia-Pacific remained cautious in the adoption of the Software-as-a-Service (SaaS) model, due to concerns over data security and lack of functional capabilities of the model to proactively identify issues and rapidly diagnose their root causes.
-ANZ, Japan, and Singapore remained the key markets in the region, with a fast growth momentum witnessed in markets such as Greater China, India, and South Korea. Southeast Asia is seen as an emerging potential market for APM vendors in the years to come.
-The market was significantly fuelled by verticals such as BFSI, e-commerce, healthcare, online retail, and IT and ITES. The level of APM adoption in government verticals remained limited, with many organizations still focused on application monitoring in the mainframe environment and certain parts of system performance monitoring.
Key: BFSI—Banking, Financial Services, and Insurance; IT—Information Technology; ITES—IT Enabled Services
-With the increasing adoption of cloud computing and virtualization, many organizations are looking at application management to make their businesses more efficient. Coupled with that, the increasing complexity of applications across multiple platforms also prompted enterprises to adopt APM solutions, to monitor and manage the performances of these applications.
-More importantly, as interactions between enterprises and their end user customers increase, thereby becoming more critical to business operations, it is imperative for them to have real-time information about the performances of customer-facing applications and services, to manage and enhance the end user experience (EUE), in order to enhance business performance.
-The adoption of on-premises APM and APM SaaS is expected to rise due to the growing need for operational management and development tools in the application lifecycle phases. This would enable IT operations teams to improve application quality while reducing risks, costs, and time when marketing new services. Its evolution into a more comprehensive, full-featured solution is also likely to drive the adoption of APM SaaS among enterprises, due to its ability to provide equivalent capabilities to on-premises solutions, which, in turn, will drive broader adoption among the large enterprises.
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