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Touch Gesture Outshines Air Gesture in Value and Application Access

This Strategic Insight analyzes the latest upcoming human-machine interface (HMI) technologies: touch and air gesture, and their applications in the automotive industry. This study focuses on which of these technologies will become more prominent and how they fare against each other with respect to price, components, and usability. The study also compares the current market scenario of both technologies and predicts which one will have higher penetration rate. Profiles of original equipment manufacturers (OEMs) will reveal their interest level in these technologies and their outlook. The base year is 2013; the forecast period is 2014 to 2020.

Key Findings

Air gesture might fail to make an impact considering the list of challenges it has to overcome; it may still find niche original equipment manufacturer (OEM) adoption.
Touch gesture volume is expected to grow at a compound annual growth rate (CAGR) of % from 2013 to 2020. Air gesture is expected reach the market in 2018.

1 Air gesture has a remote chance of gaining prominence; system reliability and usability concerns lower its chances of infiltrating the market. It cannot be used as a permanent input mode, but rather as an add-on package.
2 OEMs are planning to adopt gesture technology in the medium segment; entertainment services such as Apple car play, Ford SYNC, and Hyundai Blue & Me are available in most cars, and touch applications for their input are optional.
3 Jaguar-Land Rover, Ford, BMW, Audi, and Mercedes-Benz are more likely to introduce models with air gestures. Technology enablers including Neonode, SoftKinetic, and Harman have air gesture technologies ready for OEMs.
4 Touch and gesture pad implementation on steering wheels will gain traction because several OEMs think it reduces driver distraction compared with gesture inputs on the center console.
5 Automotive Gesture Recognition Market: Key Findings, Europe and North America, 2013–2020

Table Of Contents

Strategic Analysis of the Automotive Gesture Recognition Market in Europe and North America

Executive Summary
Key Findings
Product Life Cycle of Gesture Technology
Touch Gesture and Air Gesture Adoption
Types and Effects of Distractions
Industry Challenges for Gesture Technology
Market for Gesture Recognition—OEM Analysis
OEM Human-Machine Interface (HMI) Comparative Analysis
Gesture Supplier Comparative Analysis


Research Scope, Objectives, Background, and Methodology
Research Scope and Objectives
Geographic Definitions and Research Timeline
Research Aim and Objectives
Key Questions This Study Will Answer
Research Background
Research Methodology


Market Overview
Introduction to Gesture
Gesture Segmentation
Regulations on Driver Distractions in North America
Current Gesture Recognition Market Scenario
Factors that Influence and Hinder Market Growth
Gesture application in IVI


Drivers and Restraints—Automotive Gesture Recognition Market
Market Drivers
Drivers Explained
Market Restraints
Restraints Explained


Touch Gesture Technology
Touch Gesture Volume and Growth
Architecture for Touch Gesture Recognition
Architecture for Touch Gesture Recognition—Neonode Technology
Touch Screen Cost Breakdown
Touch Screen Cost Breakdown—Neonode Touch Technology
Traditional Touch vs. Neonode Touch Technology Penetration
Touch Gesture Market Penetration by OEM—North America
Touch Gesture Market Penetration by OEM—Europe
Touch Gesture Offerings—North America
Touch Gesture Offerings—Europe
Touch Gesture Future Trends


Air Gesture Technology
Air Gesture Volumes and Growth
System Architecture for Air Gesture Recognition
Air Gesture Technology Components—Neonode Technology
Neonode Case Study
Air Gesture Future Trends
North America Air Gesture Market Penetration by OEM
European Air Gesture Market Penetration by OEM


OEM Profiles
Qoros Case Study
Audi Connect
BMW I Drive
Ford Sync
Volvo Sensus
Nissan Connect


Key Conclusions and Future Outlook
Key Conclusions and So What Analysis—Gesture Technology
The Last Word—3 Big Predictions
Legal Disclaimer


Abbreviations and Acronyms Used
Market Engineering Methodology

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