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Strategic Analysis of the Automotive Gesture Recognition Market in Europe and North America

  • October 2014
  • -
  • Frost & Sullivan
  • -
  • 69 pages

Summary

Table of Contents

Touch Gesture Outshines Air Gesture in Value and Application Access

This Strategic Insight analyzes the latest upcoming human-machine interface (HMI) technologies: touch and air gesture, and their applications in the automotive industry. This study focuses on which of these technologies will become more prominent and how they fare against each other with respect to price, components, and usability. The study also compares the current market scenario of both technologies and predicts which one will have higher penetration rate. Profiles of original equipment manufacturers (OEMs) will reveal their interest level in these technologies and their outlook. The base year is 2013; the forecast period is 2014 to 2020.

Key Findings

Air gesture might fail to make an impact considering the list of challenges it has to overcome; it may still find niche original equipment manufacturer (OEM) adoption.
Touch gesture volume is expected to grow at a compound annual growth rate (CAGR) of % from 2013 to 2020. Air gesture is expected reach the market in 2018.

1 Air gesture has a remote chance of gaining prominence; system reliability and usability concerns lower its chances of infiltrating the market. It cannot be used as a permanent input mode, but rather as an add-on package.
2 OEMs are planning to adopt gesture technology in the medium segment; entertainment services such as Apple car play, Ford SYNC, and Hyundai Blue & Me are available in most cars, and touch applications for their input are optional.
3 Jaguar-Land Rover, Ford, BMW, Audi, and Mercedes-Benz are more likely to introduce models with air gestures. Technology enablers including Neonode, SoftKinetic, and Harman have air gesture technologies ready for OEMs.
4 Touch and gesture pad implementation on steering wheels will gain traction because several OEMs think it reduces driver distraction compared with gesture inputs on the center console.
5 Automotive Gesture Recognition Market: Key Findings, Europe and North America, 2013–2020

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