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Air Care in Estonia

  • January 2016
  • -
  • Euromonitor International
  • -
  • 13 pages

As economic confidence rose towards the end of the review period, consumers’ demands from air care became more sophisticated. Increasingly, consumers are seeking products that offer an attractive appearance as well as a pleasant fragrance, with air care increasingly being used as a feature of home décor. This trend notably benefited candle air fresheners and gel air fresheners, with the latter offering attractive options such as Ambi Pur Gel Crystals in dual colour minimalist containers.

Euromonitor International’s Air Care in Estonia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Air Care in Estonia
AIR CARE IN ESTONIA
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Air Care by Category: Value 2010-2015
Table 2 Sales of Air Care by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Air Care: % Value 2011-2015
Table 4 LBN Brand Shares of Air Care: % Value 2012-2015
Table 5 Forecast Sales of Air Care by Category: Value 2015-2020
Table 6 Forecast Sales of Air Care by Category: % Value Growth 2015-2020
Executive Summary
Current Value Growth Constrained by Low Inflation and Maturity
Rising Economic Confidence Encourages Price-sensitive Consumers To Trade Up
Multinationals Lead But Mayeri Gains Share
Supermarkets and Hypermarkets Lead While Internet Retailing Begins To Emerge
Economic Growth To Boost Sales in Forecast Period
Market Indicators
Table 7 Households 2010-2015
Market Data
Table 8 Sales of Home Care by Category: Value 2010-2015
Table 9 Sales of Home Care by Category: % Value Growth 2010-2015
Table 10 NBO Company Shares of Home Care: % Value 2011-2015
Table 11 LBN Brand Shares of Home Care: % Value 2012-2015
Table 12 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 13 Distribution of Home Care by Format: % Value 2010-2015
Table 14 Distribution of Home Care by Format and Category: % Value 2015
Table 15 Forecast Sales of Home Care by Category: Value 2015-2020
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 1 Research Sources












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