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Air Care in Estonia

  • February 2017
  • -
  • Euromonitor International
  • -
  • 13 pages

Rising disposable income has encouraged consumers to demand more from air care products than simply combatting bad odours in toilets and bathrooms. The category is increasingly extending its reach beyond bathrooms into other rooms and this is contributing to the rise of products that provide continuous or regularly repeated air freshening activity, such as gel air fresheners. In addition, this process is leading to a growing emphasis on the aesthetic quality of the product design, which is benef...

Euromonitor International’s Air Care in Estonia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Air Care in Estonia
AIR CARE IN ESTONIA
Euromonitor International
February 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Air Care by Category: Value 2011-2016
Table 2 Sales of Air Care by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Air Care: % Value 2012-2016
Table 4 LBN Brand Shares of Air Care: % Value 2013-2016
Table 5 Forecast Sales of Air Care by Category: Value 2016-2021
Table 6 Forecast Sales of Air Care by Category: % Value Growth 2016-2021
Executive Summary
Home Care Sees Growth Despite Constraints in 2016
Estonian Consumers Look Towards Upmarket Products
Multinationals Dominate But Mayeri Remains Competitive
Emergence of Internet Retailing Continues
Contrasting Forces at Work Over Forecast Period
Market Indicators
Table 7 Households 2011-2016
Market Data
Table 8 Sales of Home Care by Category: Value 2011-2016
Table 9 Sales of Home Care by Category: % Value Growth 2011-2016
Table 10 NBO Company Shares of Home Care: % Value 2012-2016
Table 11 LBN Brand Shares of Home Care: % Value 2013-2016
Table 12 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 13 Distribution of Home Care by Format: % Value 2011-2016
Table 14 Distribution of Home Care by Format and Category: % Value 2016
Table 15 Forecast Sales of Home Care by Category: Value 2016-2021
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 1 Research Sources

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