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Air Care in Guatemala

  • January 2017
  • -
  • Euromonitor International
  • -
  • 15 pages

Air care has been able to increase its consumer base and has begun to penetrate the lower end of the market, with more affordable products like Renuzit adjustable cones. The bulk of the Guatemalan market is found at the lower end of the market, and until now air care had been a category that was mainly affordable to middle- to upper-class groups. In 2016 air care registered retail value growth of 8% and sales of GTQ92 million.

Euromonitor International’s Air Care in Guatemala market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Air Care in Guatemala
AIR CARE IN GUATEMALA
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Air Care by Category: Value 2011-2016
Table 2 Sales of Air Care by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Air Care: % Value 2012-2016
Table 4 LBN Brand Shares of Air Care: % Value 2013-2016
Table 5 Forecast Sales of Air Care by Category: Value 2016-2021
Table 6 Forecast Sales of Air Care by Category: % Value Growth 2016-2021
Henkel La Luz SA in Home Care (guatemala)
Strategic Direction
Key Facts
Summary 1 Henkel La Luz SA: Key Facts
Competitive Positioning
Summary 2 Henkel La Luz SA: Competitive Position 2016
Executive Summary
Home Care Posts Single-digit Value Growth in 2016
Migration Towards More Effective Products Seen in Categories
Domestic Company Leads Home Care in Guatemala
Traditional Grocery Retailers Continues To Be A Relevant Channel for Home Care
Home Care Expects Further Development in Coming Years
Market Indicators
Table 7 Households 2011-2016
Market Data
Table 8 Sales of Home Care by Category: Value 2011-2016
Table 9 Sales of Home Care by Category: % Value Growth 2011-2016
Table 10 NBO Company Shares of Home Care: % Value 2012-2016
Table 11 LBN Brand Shares of Home Care: % Value 2013-2016
Table 12 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 13 Distribution of Home Care by Format: % Value 2011-2016
Table 14 Distribution of Home Care by Format and Category: % Value 2016
Table 15 Forecast Sales of Home Care by Category: Value 2016-2021
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 3 Research Sources












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