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Away-From-Home Tissue and Hygiene in Brazil

  • April 2016
  • -
  • Euromonitor International
  • -
  • 22 pages

The AFH tissue and hygiene category relies heavily on the performance of the services industry in Brazil. The category was growing steadily over the review period, boosted by a positive macroeconomic performance and the expansion of the services industry in the country. However, in 2015, due to the country’s economic slowdown, the demand for services declined, in turn negatively impacting the AFH tissue and hygiene category.

Euromonitor International's Away-from-Home Tissue and Hygiene in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Away-from-Home Hygiene, Away-from-Home Tissue.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Away-from-Home Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Away-From-Home Tissue and Hygiene in Brazil
AWAY-FROM-HOME TISSUE AND HYGIENE IN BRAZIL
Euromonitor International
April 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Away-from-home Wipers by Type
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2010-2015
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2010-2015
Table 3 Sales of Away-From-Home Paper Towels by Type: % Value 2013-2015
Table 4 Sales of Away-From-Home Wipers through Business/Industry by Format: % Value 2014-2015
Table 5 Sales of Away-From-Home Wipers through Horeca by Format: % Value 2014-2015
Table 6 Sales of Away-From-Home Wipers through Hospitals/Healthcare by Format: % Value 2014-2015
Table 7 Sales of Away-From-Home Wipers through Public by Format: % Value 2014-2015
Table 8 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2010-2015
Table 9 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2015
Table 10 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2015-2020
Table 11 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2015-2020
Executive Summary
Tissue and Hygiene Registers A Slower Performance in 2015
the Tissue and Hygiene Industry Struggles To Fully Adjust End-consumer Prices in 2015
Kimberly-Clark Brasil Indústria E Comercio De Produtos De Higiene Ltda Leads the Nappies/diapers/pants Category in Brazil for the First Time
Cash and Carry Gains Relevance Because of the Fall in Purchasing Power
More Promotions Expected
Key Trends and Developments
Fiercer Price-competition in Tissue and Hygiene As Costs Rise
Trading Up Within Tissue and Hygiene Diminishes in 2015
Opportunities for Baby Wipes Despite the Economic Downturns
Market Indicators
Table 12 Birth Rates 2010-2015
Table 13 Infant Population 2010-2015
Table 14 Female Population by Age 2010-2015
Table 15 Total Population by Age 2010-2015
Table 16 Households 2010-2015
Table 17 Forecast Infant Population 2015-2020
Table 18 Forecast Female Population by Age 2015-2020
Table 19 Forecast Total Population by Age 2015-2020
Table 20 Forecast Households 2015-2020
Market Data
Table 21 Retail Sales of Tissue and Hygiene by Category: Value 2010-2015
Table 22 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2010-2015
Table 23 NBO Company Shares of Retail Tissue and Hygiene: % Value 2011-2015
Table 24 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2012-2015
Table 25 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2010-2015
Table 26 Distribution of Retail Tissue and Hygiene by Format: % Value 2010-2015
Table 27 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2015
Table 28 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 29 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Sources
Summary 1 Research Sources












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