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Away-From-Home Tissue and Hygiene in Hungary

  • March 2017
  • -
  • Euromonitor International
  • -
  • 21 pages

Sales of the largest segment, away-from-home tissue, benefit from the improving economic sentiment, the constantly growing flow of domestic and international tourists and rebounding consumer foodservice. Tissue products are an essential extra to enhance customer experience and increase satisfaction with the service provided, and users acknowledge it. Corporate users are willing to allocate more resources for tissue products as opposed to government and public sectors and this is reflected in the...

Euromonitor International’s Away-from-Home Tissue and Hygiene in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Away-from-Home Hygiene, Away-from-Home Tissue.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Away-from-Home Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Away-From-Home Tissue and Hygiene in Hungary
AWAY-FROM-HOME TISSUE AND HYGIENE IN HUNGARY
Euromonitor International
March 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Away-from-home Wipers by Type
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2011-2016
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2011-2016
Table 3 Sales of Away-From-Home Paper Towels by Type: % Value 2014-2016
Table 4 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2015-2016
Table 5 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2015-2016
Table 6 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2015-2016
Table 7 Sales of Away-From-Home Wipers by Format through Public: % Value 2015-2016
Table 8 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2011-2016
Table 9 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2016
Table 10 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2016-2021
Table 11 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2016-2021
Executive Summary
Tissue and Hygiene Sales Remain Strong
Both Manufacturer Brands and Private Label Move Towards Premiumisation in Tissue Products
Heavy Price Promotions To Stay Competitive
Market Moves Towards Larger Economy Packs - A Gain for Hypermarkets, Discounters But A Headache for Others With Smaller Selling Space
Adopting New Product Concepts, Innovative Products and Hygiene Culture Will Drive Retail Sales
Key Trends and Developments
Tissue and Hygiene Sales Are Driven by Further Improving Economic Conditions, Their Carryover Effects in Several Industries and the Adoption of New Product Concepts
Private Label Catches Up in Quality Whilst Maintaining A Price Advantage
Internet Retailing Is Still in Infancy, But Convenience Will Ignite Sales
Market Indicators
Table 12 Birth Rates 2011-2016
Table 13 Infant Population 2011-2016
Table 14 Female Population by Age 2011-2016
Table 15 Total Population by Age 2011-2016
Table 16 Households 2011-2016
Table 17 Forecast Infant Population 2016-2021
Table 18 Forecast Female Population by Age 2016-2021
Table 19 Forecast Total Population by Age 2016-2021
Table 20 Forecast Households 2016-2021
Market Data
Table 21 Retail Sales of Tissue and Hygiene by Category: Value 2011-2016
Table 22 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2011-2016
Table 23 NBO Company Shares of Retail Tissue and Hygiene: % Value 2012-2016
Table 24 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2013-2016
Table 25 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2011-2016
Table 26 Distribution of Retail Tissue and Hygiene by Format: % Value 2011-2016
Table 27 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2016
Table 28 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
Table 29 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 1 Research Sources












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