Away-from-home Tissue and Hygiene Market Overview in Italy

AWAY-FROM-HOME TISSUE AND HYGIENE IN ITALY
Euromonitor International
September 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Wipers by Type
Table 1 Away from home wipers % value sales by format 2011
Competitive Landscape
Prospects
Category Data
Table 2 Retail Tissue Sales by Category: Value 2006-2011
Table 3 Retail Tissue Sales by Category: % Value Growth 2006-2011
Table 4 Retail Tissue Company Shares 2007-2011
Table 5 Retail Tissue Brand Shares 2008-2011
Table 6 Forecast Retail Tissue Sales by Category: Value 2011-2016
Table 7 Forecast Retail Tissue Sales by Category: % Value Growth 2011-2016
Executive Summary
2011 Growth in Line With the Review Period Cagrs
Price Increases Are Mitigated by Promotional Activities and Bulk Purchases
Private Label Takes the Lead
Grocery Retailers Lead Tissue and Hygiene As the Price War Intensifies
Modest Growth Ahead, As Volume Sales Have Little Room for Organic Growth
Key Trends and Developments
Italian Ageing Population - A Challenge for Some, An Opportunity for Others
Intense Battle Between Private Label and Multinationals - A Route To Polarisation
Are Italians Becoming Greener?
New Marketing Strategies
Consumption Patterns Still Impacted by Economic Difficulties
Market Indicators
Table 8 Birth Rates 2006-2011
Table 9 Infant Population 2006-2011
Table 10 Female Population by Age 2006-2011
Table 11 Total Population by Age 2006-2011
Table 12 Households 2006-2011
Table 13 Forecast Infant Population 2011-2016
Table 14 Forecast Female Population by Age 2011-2016
Table 15 Forecast Total Population by Age 2011-2016
Table 16 Forecast Households 2011-2016
Market Data
Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2006-2011
Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2006-2011
Table 19 Tissue and Hygiene Retail Company Shares 2007-2011
Table 20 Tissue and Hygiene Retail Brand Shares 2008-2011
Table 21 Penetration of Private Label by Category 2006-2011
Table 22 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis 2006-2011
Table 23 Retail Sales of Tissue and Hygiene by Category and Distribution Format: % Analysis 2011
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2011-2016
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 1 Research Sources

Retail in Italy