Baby Care Market Overview in Poland

  • June 2011
  • -
  • Euromonitor International

Polish parents are becoming better educated in terms of taking care of their babies, and they wish to provide their infants with the best available even during times of economic slowdown. Consequently spending on baby care products demonstrated an upward movement in Poland in 2009. Sales are also being driven by an increasing birth rate and a growing number of new products on offer.

Euromonitor International's Baby Care Products in report offers a comprehensive guide to the size and shape of the industry at a national level. It provides the latest retail sales data from 2005 to 2009 , allowing you to identify the segments driving growth. Projections to 2014 illustrate how the industry is set to change.

Product coverage: Baby Hair Care, Baby Skin Care, Baby Sun Care, Baby Toiletries, Medicated Baby Care, Nappy (Diaper) Rash Treatments

Data coverage: indsutry size (historic and projections ), market shares , brand shares and distribution channel figures .

Reasons to Buy This Report
* Gain in-depth understanding of the Beauty and Personal Care market ;
* Identify areas of growth and understand key dynamics ;
* Get a full overview of the competitive landscape , the industry ’s major players and leading brands;
* Anticipate market change with 5 year forecasts .

Euromonitor International has over 30 years experience of publishing industry research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table Of Contents

Baby Care in Poland

June 2010
List of Contents and Tables
Executive Summary
Beauty and Personal Care Proves Strong Despite Economic Slowdown
Importance of Appearance Drives Growth
Multinationals Take the Lead
Specialist Retailers Continue To Gain Share
Forecast Period Expected To Bring Positive Development
Key Trends and Developments
"lipstick Effect" Is at Work
Natural Based Ingredients, A Hot Trend
Local Manufacturers Prove Tough Opponents
Distribution Trends in Beauty and Personal Care
Men's Grooming Sees Dynamic Performance
Market Data
Data table 1 Sales of Beauty and Personal Care by Segment : Value from 2004 to 2009
Data table 2 Sales of Beauty and Personal Care by Segment : % Value Growth from 2004 to 2009
Data table 3 Sales of Premium Cosmetics by Segment : Value from 2004 to 2009
Data table 4 Sales of Premium Cosmetics by Segment : % Value Growth from 2004 to 2009
Data table 5 Beauty and Personal Care Market Shares by NBO from 2005 to 2009
Data table 6 Beauty and Personal Care Market Shares by GBO from 2005 to 2009
Data table 7 Beauty and Personal Care Brand Shares by GBN from 2006 to 2009
Data table 8 Penetration of Private Label by Segment from 2004 to 2009
Data table 9 Sales of Beauty and Personal Care by Distribution Format: % Analysis from 2004 to 2009
Data table 10 Sales of Beauty and Personal Care by Segment and by Distribution Format: % Analysis 2009
Data table 11 Projection Sales of Beauty and Personal Care by Segment : Value from 2009 to 2014
Data table 12 Projection Sales of Beauty and Personal Care by Segment : % Value Growth from 2009 to 2014
Data table 13 Projection Sales of Premium Cosmetics by Segment : Value from 2009 to 2014
Data table 14 Projection Sales of Premium Cosmetics by Segment : % Value Growth from 2009 to 2014
Definitions
Summary 1 Research Sources
Dax Cosmetics Sp Zoo
Strategic Direction
Key Facts
Summary 2 Dax Cosmetics Sp zoo: Key Facts
Summary 3 Dax Cosmetics Sp zoo: Operational Indicators
Company Background
Production
Summary 4 Dax Cosmetics Sp zoo: Production Statistics 2008
Competitive Positioning
Summary 5 Dax Cosmetics Sp zoo: Competitive Position 2009
Laboratorium Kosmetyczne Dr Irena Eris SA
Strategic Direction
Key Facts
Summary 6 Laboratorium Kosmetyczne Dr Irena Eris SA: Key Facts
Summary 7 Laboratorium Kosmetyczne Dr Irena Eris SA: Operational Indicators
Company Background
Production
Summary 8 Laboratorium Kosmetyczne Dr Irena Eris SA: Production Statistics 2008
Competitive Positioning
Summary 9 Laboratorium Kosmetyczne Dr Irena Eris SA: Competitive Position 2009
Oceanic SA
Strategic Direction
Key Facts
Summary 10 Oceanic SA: Key Facts
Summary 11 Oceanic SA: Operational Indicators
Company Background
Production
Summary 12 Oceanic SA: Production Statistics 2008
Competitive Positioning
Summary 13 Oceanic SA: Competitive Position 2009
Soraya SA
Strategic Direction
Key Facts
Summary 14 Soraya SA: Key Facts
Summary 15 Soraya SA: Operational Indicators
Company Background
Production
Summary 16 Soraya SA: Production Statistics 2008
Competitive Positioning
Summary 17 Soraya SA: Competitive Position 2009
Ziaja Ltd Zaklad Produkcji Lekow Sp Zoo
Strategic Direction
Key Facts
Summary 18 Ziaja Ltd Zaklad Produkcji Lekow Sp zoo: Key Facts
Summary 19 Ziaja Ltd Zaklad Produkcji Lekow Sp zoo: Operational Indicators
Company Background
Production
Summary 20 Ziaja Ltd Zaklad Produkcji Lekow Sp zoo: Production Statistics 2008
Competitive Positioning
Summary 21 Ziaja Ltd Zaklad Produkcji Lekow Sp zoo: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Data table 15 Sales of Baby Care by Subsector: Value from 2004 to 2009
Data table 16 Sales of Baby Care by Subsector: % Value Growth from 2004 to 2009
Data table 17 Baby Care Premium Vs Mass % Analysis from 2004 to 2009
Data table 18 Baby Care Market Shares from 2005 to 2009
Data table 19 Baby Care Brand Shares by GBN from 2006 to 2009
Data table 20 Baby Care Premium Brand Shares by GBN from 2006 to 2009
Data table 21 Baby Skin Care Brand Shares by GBN from 2006 to 2009
Data table 22 Baby Sun Care Brand Shares by GBN from 2006 to 2009
Data table 23 Projection Sales of Baby Care by Subsector: Value from 2009 to 2014
Data table 24 Projection Sales of Baby Care by Subsector: % Value Growth from 2009 to 2014
Data table 25 Projection Baby Care Premium Vs Mass % Analysis from 2009 to 2014

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