Table of Contents
Bath and shower recorded current value sales growth of 2% in 2015, remaining at the same growth level since 2013. As the category is becoming more fragmented, the sales growth rate is remaining stagnant without any significant growth. As such, manufacturers are offering more bundled products to entice consumers to purchase in bulk with a lower price tag in order to gain share. The growth, however, is driven largely by the movement towards premiumisation.
Euromonitor International's Bath and Shower in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Bar Soap, Bath Additives, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap, Talcum Powder.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Bath and Shower market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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