Table of Contents
Bleach is a very standard product in Guatemala, since consumers prefer low prices over other attributes. However, stagnation in the category’s sales, mainly from the increasing appearance of substitute products, has forced leading brands like Magia Blanca to be more innovative. In 2016 its makers launched a complete new image of the bleach using colourful HDPE bottles that relate to the product’s new aromas – for example, a vibrant purple for Lavanda Meadows scented bleach. They also launched Ma...
Euromonitor International’s Bleach in Guatemala market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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