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Bleach in Peru

  • January 2017
  • -
  • Euromonitor International
  • -
  • 19 pages

Bleach is the second-largest category in home care with a 12% value share, since bleach has a wide variety of uses in the home, from surface care and laundry aids to toilet care, given its highly appreciated disinfecting properties. In addition, bleach is commonly used to disinfect fresh vegetables and fruit, preparing a highly diluted solution with water.

Euromonitor International’s Bleach in Peru market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Bleach in Peru
BLEACH IN PERU
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Summary 1 Bleach Usage: % volume sales 2011-2016
Table 1 Sales of Bleach: Value 2011-2016
Table 2 Sales of Bleach: % Value Growth 2011-2016
Table 3 NBO Company Shares of Bleach: % Value 2012-2016
Table 4 LBN Brand Shares of Bleach: % Value 2013-2016
Table 5 Forecast Sales of Bleach: Value 2016-2021
Table 6 Forecast Sales of Bleach: % Value Growth 2016-2021
Clorox Perú SA in Home Care (peru)
Strategic Direction
Key Facts
Summary 2 Clorox Perú SA: Key Facts
Summary 3 Clorox Perú SA: Operational Indicators
Competitive Positioning
Summary 4 Clorox Perú SA: Competitive Position 2016
Intradevco Industrial SA in Home Care (peru)
Strategic Direction
Key Facts
Summary 5 Intradevco Industrial SA: Key Facts
Summary 6 Intradevco Industrial SA: Operational Indicators
Competitive Positioning
Summary 7 Intradevco Industrial SA: Competitive Position 2016
Supermercados Peruanos SA in Home Care (peru)
Strategic Direction
Key Facts
Summary 8 Supermercados Peruanos SA: Key Facts
Summary 9 Supermercados Peruanos SA: Operational Indicators
Production
Executive Summary
Home Care Records Growth Despite Economic Deceleration
Peruvians Sceptical of Recommended Dosages
Three Companies Lead Home Care, Establishing Trends in Unit Prices
Modern Channels Are Slowly Gaining Terrain
Consumers Are Expected To Be Open To Trying New Products
Key Trends and Developments
Promotions and Advertising Influence Consumers' Purchasing Decisions
Traditional Channels Continue To Dominate Distribution
Local Companies Lead Home Care
Market Indicators
Table 7 Households 2011-2016
Market Data
Table 8 Sales of Home Care by Category: Value 2011-2016
Table 9 Sales of Home Care by Category: % Value Growth 2011-2016
Table 10 NBO Company Shares of Home Care: % Value 2012-2016
Table 11 LBN Brand Shares of Home Care: % Value 2013-2016
Table 12 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 13 Distribution of Home Care by Format: % Value 2011-2016
Table 14 Distribution of Home Care by Format and Category: % Value 2016
Table 15 Forecast Sales of Home Care by Category: Value 2016-2021
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 10 Research Sources

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