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Bleach in Taiwan

  • March 2016
  • -
  • Euromonitor International
  • -
  • 16 pages

Sales of bleach in Taiwan are well developed and sales declined very marginally in 2015. This represents a slowdown from 2014. Consumers are discouraged from using bleach due to a combination of factors, including smell and difficulty of use, as well the availability of a range of appealing alternative products to liquid bleach for household cleaning needs.

Euromonitor International's Bleach in Taiwan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Bleach in Taiwan
BLEACH IN TAIWAN
Euromonitor International
March 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Bleach: Value 2010-2015
Table 2 Sales of Bleach: % Value Growth 2010-2015
Table 3 NBO Company Shares of Bleach: % Value 2011-2015
Table 4 LBN Brand Shares of Bleach: % Value 2012-2015
Table 5 Forecast Sales of Bleach: Value 2015-2020
Table 6 Forecast Sales of Bleach: % Value Growth 2015-2020
Kao (taiwan) Corp in Home Care (taiwan)
Strategic Direction
Key Facts
Summary 1 Kao (Taiwan) Corp: Key Facts
Competitive Positioning
Summary 2 Kao (Taiwan) Corp: Competitive Position 2015
Unilever Taiwan Ltd in Home Care (taiwan)
Strategic Direction
Key Facts
Summary 3 Unilever Taiwan Ltd: Key Facts
Competitive Positioning
Summary 4 Unilever Taiwan Ltd: Competitive Position 2015
Executive Summary
Moderate Growth in 2015
Fears Generate Demand
Multinationals Dominate
Supermarkets and Hypermarkets Lead Distribution
Volume Growth To Pick Up As Consumer Confidence Grows
Key Trends and Developments
Convenience Now A Major Contributor To Growth
Wariness Over Product Safety Drives Demand for Less Harsh Products
Economy Failing Consumers
Market Indicators
Table 7 Households 2010-2015
Market Data
Table 8 Sales of Home Care by Category: Value 2010-2015
Table 9 Sales of Home Care by Category: % Value Growth 2010-2015
Table 10 NBO Company Shares of Home Care: % Value 2011-2015
Table 11 LBN Brand Shares of Home Care: % Value 2012-2015
Table 12 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 13 Distribution of Home Care by Format: % Value 2010-2015
Table 14 Distribution of Home Care by Format and Category: % Value 2015
Table 15 Forecast Sales of Home Care by Category: Value 2015-2020
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 5 Research Sources












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