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Calming and Sleeping in Japan

  • March 2015
  • -
  • Euromonitor International
  • -
  • 24 pages

Calming and sleeping stagnated in current retail value terms to remain at ¥4.1 billion in 2014. Stagnation was a result of no new launches and most manufacturers did not invest in promotional activities. The category however, recorded a marginally better performance than 2013’s decline due to the tax hike and the following retail price increase. There has been a negative image of calming and sleeping products. Taking medications regularly to calm down and fall asleep is still considered...

Euromonitor International's Calming and Sleeping in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Calming and Sleeping market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Calming and Sleeping in Japan
CALMING AND SLEEPING IN JAPAN

March 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Calming and Sleeping: Value 2009-2014
Table 2 Sales of Calming and Sleeping: % Value Growth 2009-2014
Table 3 NBO Company Shares of Calming and Sleeping: % Value 2010-2014
Table 4 LBN Brand Shares of Calming and Sleeping: % Value 2011-2014
Table 5 Forecast Sales of Calming and Sleeping: Value 2014-2019
Table 6 Forecast Sales of Calming and Sleeping: % Value Growth 2014-2019
Taisho Pharmaceutical Co Ltd in Consumer Health (japan)
Strategic Direction
Key Facts
Summary 1 Taisho Pharmaceutical Co Ltd: Key Facts
Summary 2 Taisho Pharmaceutical Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Taisho Pharmaceutical Co Ltd: Competitive Position 2014
Executive Summary
Modest Positive Growth in 2014
Japanese Government Continues To Take Initiative Toward Self-medication
Competition Intensifies With New Product Launches
OTC Internet Retailing Officially Legalised
Consumer Health Expected To Register Flat Growth
Key Trends and Developments
OTC Internet Retailing Officially Legalised
Drugstores and Chemists Being Transformed To the Self-medication Platform
New Product Launches With Specific Positioning Revitalise the Market
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2009-2014
Table 8 Life Expectancy at Birth 2009-2014
Market Data
Table 9 Sales of Consumer Health by Category: Value 2009-2014
Table 10 Sales of Consumer Health by Category: % Value Growth 2009-2014
Table 11 NBO Company Shares of Consumer Health: % Value 2010-2014
Table 12 LBN Brand Shares of Consumer Health: % Value 2011-2014
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2009-2014
Table 14 Distribution of Consumer Health by Format: % Value 2009-2014
Table 15 Distribution of Consumer Health by Format and Category: % Value 2014
Table 16 Forecast Sales of Consumer Health by Category: Value 2014-2019
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2014-2019
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 4 OTC: Switches 2012-2014
Definitions
Sources
Summary 5 Research Sources












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