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Calming and Sleeping in Kenya

  • August 2013
  • -
  • Euromonitor International
  • -
  • 15 pages

Calming and sleeping products saw 6% current value and volume growth in 2012, due to consumers’ increasingly hectic lifestyles, stress and stress-induced insomnia.

Euromonitor International's Calming and Sleeping in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Calming and Sleeping market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Calming and Sleeping in Kenya
CALMING AND SLEEPING IN KENYA
Euromonitor International
August 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Switches
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Calming and Sleeping: Value 2007-2012
Table 2 Sales of Calming and Sleeping: % Value Growth 2007-2012
Table 3 Calming and Sleeping Company Shares 2008-2012
Table 4 Calming and Sleeping Brand Shares 2009-2012
Table 5 Forecast Sales of Calming and Sleeping: Value 2012-2017
Table 6 Forecast Sales of Calming and Sleeping: % Value Growth 2012-2017
Executive Summary
High Inflation Rate Slows Growth
Self-medicating Gains Popularity
International Manufacturers Lead Sales
Chemists/pharmacies Led in Retail Channel in 2012
Positive Prospects Over Forecast Period
Key Trends and Developments
Self-medication Still on the Rise
Growing Demand for Vitamins and Dietary Supplements
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services 2007-2012
Table 8 Life Expectancy at Birth 2007-2012
Market Data
Table 9 Sales of Consumer Health by Category: Value 2007-2012
Table 10 Sales of Consumer Health by Category: % Value Growth 2007-2012
Table 11 Consumer Health Company Shares 2008-2012
Table 12 Consumer Health Brand Shares 2009-2012
Table 13 Sales of Consumer Health by Distribution Format: % Analysis 2007-2012
Table 14 Sales of Consumer Health by Category and Distribution Format: % Analysis 2012
Table 15 Forecast Sales of Consumer Health by Category: Value 2012-2017
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2012-2017
Appendix
OTC Registration and Classification
De-listing Or De-reimbursement
Advertising
Packaging
Labelling
Distribution
Vitamins and Dietary Supplements' Registration and Classification
Switches
Definitions
Sources
Summary 1 Research Sources












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