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Calming and Sleeping in Norway

  • June 2014
  • -
  • Euromonitor International
  • -
  • 23 pages

As the valerian root was recognised as an herbal remedy with approved medical effects in 2011 by the Norwegian Medicines Agency, the growth rate of calming and sleeping increased. Still, consumers seemed to use other alternative solutions to fall asleep, consume minerals such as magnesium or combination dietary supplements.

Euromonitor International’s Calming and Sleeping in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. Forecasts to 2018 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Calming and Sleeping market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Calming and Sleeping in Norway
CALMING AND SLEEPING IN NORWAY
Euromonitor International
June 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Calming and Sleeping: Value 2008-2013
Table 2 Sales of Calming and Sleeping: % Value Growth 2008-2013
Table 3 NBO Company Shares of Calming and Sleeping: % Value 2009-2013
Table 4 LBN Brand Shares of Calming and Sleeping: % Value 2010-2013
Table 5 Forecast Sales of Calming and Sleeping: Value 2013-2018
Table 6 Forecast Sales of Calming and Sleeping: % Value Growth 2013-2018
Executive Summary
Moderate Growth in Value Sales
Health Is No Longer A Uniform Concept
the Top Four Gain Share in A Fragmented Environment
Internet Retailing Increases - Pharmacies; Bigger, Better and More Beautiful?
Modest Increase Is Expected
Key Trends and Developments
Suffer Or Consume? How the Perception of Pain Is Benefiting OTC Analgesics
Greater Demand for Vitamin D Due To Lack of Sun
Strong Is the New Skinny
Pharmacies - No Longer Selling Just Medicine
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2008-2013
Table 8 Life Expectancy at Birth 2008-2013
Market Data
Table 9 Sales of Consumer Health by Category: Value 2008-2013
Table 10 Sales of Consumer Health by Category: % Value Growth 2008-2013
Table 11 NBO Company Shares of Consumer Health: % Value 2009-2013
Table 12 LBN Brand Shares of Consumer Health: % Value 2010-2013
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2008-2013
Table 14 Distribution of Consumer Health by Format: % Value 2008-2013
Table 15 Distribution of Consumer Health by Format and Category: % Value 2013
Table 16 Forecast Sales of Consumer Health by Category: Value 2013-2018
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2013-2018
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Summary 1 OTC: Switches 2011-2013
Sources
Summary 2 Research Sources












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