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Concentrates in Austria

  • February 2017
  • -
  • Euromonitor International
  • -
  • 28 pages

Despite a noticeable slowdown in both volume and current value growth compared to earlier in the review period, concentrates continued to be popular among Austrian consumers in 2016, with figures showing that currently around two-thirds of households still use them. Within concentrates, liquid concentrates – essentially fruit syrups – accounted for more than 96% of overall off-trade value sales, while powder concentrates remained a marginal category despite a surge in growth in recent years.

Euromonitor International’s Concentrates in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Liquid Concentrates, Powder Concentrates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Concentrates market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Concentrates in Austria
CONCENTRATES IN AUSTRIA
Euromonitor International
February 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Category Data
Concentrates Conversions
Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2011-2016
Table 2 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2011-2016
Table 3 Off-trade Sales of Concentrates by Category: Value 2011-2016
Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2012-2016
Table 6 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2013-2016
Table 7 NBO Company Shares of Off-trade Concentrates: % Value 2012-2016
Table 8 LBN Brand Shares of Off-trade Concentrates: % Value 2013-2016
Table 9 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2012-2016
Table 10 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2013-2016
Table 11 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2012-2016
Table 12 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2013-2016
Table 13 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2016-2021
Table 14 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2016-2021
Table 15 Forecast Off-trade Sales of Concentrates by Category: Value 2016-2021
Table 16 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2016-2021
Ims Höllinger GmbH in Soft Drinks (austria)
Strategic Direction
Key Facts
Summary 2 IMS Höllinger GmbH: Key Facts
Competitive Positioning
Summary 3 IMS Höllinger GmbH: Competitive Position 2016
Executive Summary
Soft Drinks Records Moderate Growth in 2016
Hot Summer Weather Remains An Important Driver of Demand
Coca-Cola Austria Remains the Leading Player
Product Innovation Focuses on the Health and Wellness Trend
Further Moderate Growth Rates Expected Over the Forecast Period
Key Trends and Developments
Hot Summer Weather An Increasingly Important Driver of Demand
Brands Reinforcing Their Social Media Presence
Impact of Sodastream Still Uncertain in Austria
Market Data
Table 17 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2011-2016
Table 18 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2011-2016
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2016
Table 22 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2016
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2016
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2016
Table 25 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2011-2016
Table 26 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2011-2016
Table 27 Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 28 Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Table 29 Total Sales of Soft Drinks by Fountain On-trade: Volume 2011-2016
Table 30 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2011-2016
Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2016
Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2016
Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2012-2016
Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2013-2016
Table 35 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2011-2016
Table 36 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2011-2016
Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2016
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
Table 42 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
Table 44 Forecast Off-trade Sales of Soft Drinks by Category: Value 2016-2021
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
Table 46 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2016-2021
Table 47 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2016-2021
Appendix
Fountain Sales in Austria
Definitions
Sources
Summary 4 Research Sources

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