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Deodorants in Poland

  • June 2016
  • -
  • Euromonitor International
  • -
  • 30 pages

The key trend in 2015 was rising consumer awareness of the importance of everyday hygiene and personal presentation in social life. Therefore, deodorants are available in a large number of fmcg retail outlets in Poland. Sales were driven by gradually rising personal incomes in Poland and the relatively affordable prices of mass deodorants. On the other hand, sales were hampered by the increasing consumer perception of the negative effects on skin of deodorants containing numerous chemical ingred...

Euromonitor International's Deodorants in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Deodorants in Poland
DEODORANTS IN POLAND
Euromonitor International
June 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Deodorants by Category: Value 2010-2015
Table 2 Sales of Deodorants by Category: % Value Growth 2010-2015
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2010-2015
Table 4 NBO Company Shares of Deodorants: % Value 2011-2015
Table 5 LBN Brand Shares of Deodorants: % Value 2012-2015
Table 6 LBN Brand Shares of Premium Deodorants: % Value 2012-2015
Table 7 Forecast Sales of Deodorants by Category: Value 2015-2020
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2015-2020
Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2015-2020
L'Oreal Polska Sp Zoo in Beauty and Personal Care (poland)
Strategic Direction
Key Facts
Summary 1 L'Oreal Polska Sp zoo: Key Facts
Competitive Positioning
Summary 2 L'Oreal Polska Sp zoo: Competitive Position 2015
Procter and Gamble Ds Polska Sp Zoo in Beauty and Personal Care (poland)
Strategic Direction
Key Facts
Summary 3 Procter and Gamble DS Polska Sp zoo: Key Facts
Summary 4 Procter and Gamble DS Polska Sp zoo: Operational Indicators
Competitive Positioning
Summary 5 Procter and Gamble DS Polska Sp zoo: Competitive Position 2015
Executive Summary
Enhanced Performance of Beauty and Personal Care in 2015
Consumers Look for Products Based on Natural Ingredients
Dynamic Domestic Manufacturers Challenge Multinationals
Major New Product Developments Feature Extensions of Well-known Brands
Positive Outlook for the Forecast Period
Key Trends and Developments
Poles Search for Natural Beauty and Personal Care Products
Rising Role of the Internet As A Sales Channel and Communication Platform
Male Consumers Increasingly Care About Hygiene and Personal Appearance
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Sources
Summary 6 Research Sources












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