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Depilatories in Italy

  • April 2016
  • -
  • Euromonitor International
  • -
  • 20 pages

While the depilatories category saw further decline in 2015, falling 1% in current value terms, this nonetheless represented an improvement on the previous year, which saw a decline of 3%. The category benefited from a slight improvement in economic conditions and a greater propensity for Italian consumers to take holidays, underpinned by improved weather compared with 2014. Furthermore, the growing number of women in the formal workplace also served to bolster demand. Improved spending power...

Euromonitor International's Depilatories in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Hair Removers/Bleaches, Women's Pre-Shave, Women's Razors and Blades.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Depilatories market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Depilatories in Italy
DEPILATORIES IN ITALY
Euromonitor International
April 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Category Data
Table 1 Sales of Depilatories by Category: Value 2010-2015
Table 2 Sales of Depilatories by Category: % Value Growth 2010-2015
Table 3 Sales of Women's Razors and Blades by Type: % Value Breakdown 2011-2015
Table 4 NBO Company Shares of Depilatories: % Value 2011-2015
Table 5 LBN Brand Shares of Depilatories: % Value 2012-2015
Table 6 Forecast Sales of Depilatories by Category: Value 2015-2020
Table 7 Forecast Sales of Depilatories by Category: % Value Growth 2015-2020
Executive Summary
Continued Gradual Improvement in Market Performance
Rising Confidence and Health Awareness Contribute To Growth of Some Categories
Multinationals Valued for Quality, But Private Label Products See Gains
Designer Brands Focus on Beauty Presence
Gradually Improving Economy and Spending Power To Underpin Future Performance
Key Trends and Developments
Consumers Seek Convenience and Functionality at Competitive Prices
Male Consumers Represent Strong Potential Target Group
Consumers Seek Omni-channel Strategy
Outlook
Market Data
Table 8 Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 10 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
Table 11 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Sources
Summary 1 Research Sources












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