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Dishwashing in Germany

  • April 2016
  • -
  • Euromonitor International
  • -
  • 28 pages

With dishwashing products continuing to become more sophisticated, offering various functions combined in one product, unit prices are increasing, resulting in positive current value growth in 2015. Manufacturers are continuously launching multifunctional automatic dishwashing products, containing machine cleaners, salts or dishwasher deodorants.

Euromonitor International's Dishwashing in Germany market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Automatic Dishwashing, Hand Dishwashing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dishwashing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Dishwashing in Germany
DISHWASHING IN GERMANY
Euromonitor International
April 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Dishwashers 2010-2015
Category Data
Table 2 Sales of Dishwashing by Category: Value 2010-2015
Table 3 Sales of Dishwashing by Category: % Value Growth 2010-2015
Table 4 NBO Company Shares of Dishwashing: % Value 2011-2015
Table 5 LBN Brand Shares of Dishwashing: % Value 2012-2015
Table 6 Forecast Sales of Dishwashing by Category: Value 2015-2020
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2015-2020
Dm-drogerie Markt GmbH and Co Kg in Home Care (germany)
Strategic Direction
Key Facts
Summary 1 dm-Drogerie Markt GmbH and Co KG: Key Facts
Internet Strategy
Summary 2 dm-Drogerie Markt GmbH and Co KG: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Summary 3 dm-Drogerie Markt GmbH and Co KG: Private Label Portfolio
Competitive Positioning
Summary 4 dm-Drogerie Markt GmbH and Co KG: Competitive Position 2015
Fit GmbH in Home Care (germany)
Strategic Direction
Key Facts
Summary 5 Fit GmbH: Key Facts
Competitive Positioning
Summary 6 Fit GmbH: Competitive Position 2015
Henkel AG and Co KGaA in Home Care (germany)
Strategic Direction
Key Facts
Summary 7 Henkel AG and Co KGaA: Key Facts
Competitive Positioning
Summary 8 Henkel AG and Co KGaA: Competitive Position 2015
Procter and Gamble Germany GmbH and Co Operations Ohg in Home Care (germany)
Strategic Direction
Key Facts
Summary 9 Procter and Gamble Germany GmbH and Co Operations oHG: Key Facts
Competitive Positioning
Summary 10 Procter and Gamble Germany GmbH and Co Operations oHG: Competitive Position 2015
Reckitt Benckiser Deutschland GmbH in Home Care (germany)
Strategic Direction
Key Facts
Summary 11 Reckitt Benckiser Deutschland GmbH: Key Facts
Competitive Positioning
Summary 12 Reckitt Benckiser Deutschland GmbH: Competitive Position 2015
Executive Summary
Home Care in Germany Registers A Positive Value Performance in 2015
Convenience and Eco-friendliness Remain the Main Trends Driving Sales
Werner and Mertz Continues Its Success in the German Home Care Market
Discounters and Health and Beauty Specialist Retailers Are the Most Important Channels
Increasing Saturation, Resulting in Higher Competition, Is Expected To Limit Value Growth
Key Trends and Developments
Consumers' Demand for Convenience Drives Product Innovation
Growing Environmental Concerns Drive Sales of Eco-friendly Home Care Products
Henkel and Werner and Mertz Thrive in 2015
Market Indicators
Table 8 Households 2010-2015
Market Data
Table 9 Sales of Home Care by Category: Value 2010-2015
Table 10 Sales of Home Care by Category: % Value Growth 2010-2015
Table 11 NBO Company Shares of Home Care: % Value 2011-2015
Table 12 LBN Brand Shares of Home Care: % Value 2012-2015
Table 13 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 14 Distribution of Home Care by Format: % Value 2010-2015
Table 15 Distribution of Home Care by Format and Category: % Value 2015
Table 16 Forecast Sales of Home Care by Category: Value 2015-2020
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 13 Research Sources












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