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Dishwashing in Hungary

  • June 2015
  • -
  • Euromonitor International
  • -
  • 26 pages

Thanks to continuous product development in the hand and automatic formats and moderate price increases dishwashing posted above-average growth in home care in 2014. Although purchasers of dishwashing products are price sensitive, retailers offered discounts regularly, as well as a wide range of products, fragrances and enhanced features, such as sensitive to hands. As the range of available private label products widens, customers can find a large variety of dishwashing products and prices,...

Euromonitor International’s Dishwashing in Hungary market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Automatic Dishwashing, Hand Dishwashing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dishwashing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Dishwashing in Hungary
DISHWASHING IN HUNGARY
Euromonitor International
June 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Dishwashers 2009-2014
Category Data
Table 2 Sales of Dishwashing by Category: Value 2009-2014
Table 3 Sales of Dishwashing by Category: % Value Growth 2009-2014
Table 4 NBO Company Shares of Dishwashing: % Value 2010-2014
Table 5 LBN Brand Shares of Dishwashing: % Value 2011-2014
Table 6 Forecast Sales of Dishwashing by Category: Value 2014-2019
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2014-2019
Henkel Magyarország Kft in Home Care (hungary)
Strategic Direction
Key Facts
Summary 1 Henkel Magyarország Kft: Key Facts
Summary 2 Henkel Magyarország Kft: Operational Indicators
Company Background
Production
Summary 3 Henkel Magyarország Kft: Production Statistics 2013
Competitive Positioning
Summary 4 Henkel Magyarország Kft: Competitive Position 2014
Rossmann Magyarország Kft in Home Care (hungary)
Strategic Direction
Key Facts
Summary 5 Rossmann Magyarország Kft: Key Facts
Summary 6 Rossmann Magyarország Kft: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 7 Rossmann Magyarország Kft: Private Label Portfolio
Competitive Positioning
Summary 8 Rossmann Magyarország Kft: Competitive Position 2014
Unilever Magyarország Kft in Home Care (hungary)
Strategic Direction
Key Facts
Summary 9 Unilever Magyarország Kft: Key Facts
Summary 10 Unilever Magyarország Kft: Operational Indicators
Company Background
Production
Summary 11 Unilever Magyarország Kft: Production Statistics 2013
Competitive Positioning
Summary 12 Unilever Magyarország Kft: Competitive Position 2014
Executive Summary
Improving Performance of Home Care in 2014
Innovative Products Attract the Interest of Customers
Multinationals Dominate Home Care in Hungary
Private Label Continues To Gain Retail Value Share
Steady Growth Is Expected in the Forecast Period
Key Trends and Developments
Convenience and Efficient Innovations Attract Customers
Modern Grocery Retailers Lead Home Care Sales
Periodic House Cleaning Boosts Home Care Sales
Market Indicators
Table 8 Households 2009-2014
Market Data
Table 9 Sales of Home Care by Category: Value 2009-2014
Table 10 Sales of Home Care by Category: % Value Growth 2009-2014
Table 11 NBO Company Shares of Home Care: % Value 2010-2014
Table 12 LBN Brand Shares of Home Care: % Value 2011-2014
Table 13 Penetration of Private Label in Home Care by Category: % Value 2009-2014
Table 14 Distribution of Home Care by Format: % Value 2009-2014
Table 15 Distribution of Home Care by Format and Category: % Value 2014
Table 16 Forecast Sales of Home Care by Category: Value 2014-2019
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2014-2019
Sources
Summary 13 Research Sources












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