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Dishwashing in Hungary

  • January 2017
  • -
  • Euromonitor International
  • -
  • 25 pages

During 2016, dishwashing was significantly affected by the growing penetration of automatic dishwashers in Hungary. 17% of households in Hungary owned a dishwasher in 2016, up from just 12% at the start of 2012, and this growth in dishwasher penetration naturally continued to strengthen demand for automatic dishwashing products as well. This meant that the value share of hand dishwashing products decreased in dishwashing in 2016, and only rising unit prices could balance out volume sales decline...

Euromonitor International’s Dishwashing in Hungary market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Automatic Dishwashing, Hand Dishwashing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dishwashing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Dishwashing in Hungary
DISHWASHING IN HUNGARY
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Dishwashers 2011-2016
Category Data
Table 2 Sales of Dishwashing by Category: Value 2011-2016
Table 3 Sales of Dishwashing by Category: % Value Growth 2011-2016
Table 4 NBO Company Shares of Dishwashing: % Value 2012-2016
Table 5 LBN Brand Shares of Dishwashing: % Value 2013-2016
Table 6 Forecast Sales of Dishwashing by Category: Value 2016-2021
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2016-2021
Henkel Magyarország Kft in Home Care (hungary)
Strategic Direction
Key Facts
Summary 1 Henkel Magyarország Kft: Key Facts
Summary 2 Henkel Magyarország Kft: Operational Indicators
Competitive Positioning
Summary 3 Henkel Magyarország Kft: Competitive Position 2016
Procter and Gamble Magyarország Nagykereskedelmi Kkt in Home Care (hungary)
Strategic Direction
Key Facts
Summary 4 Procter and Gamble Nagykereskedelmi Kkt: Key Facts
Summary 5 Procter and Gamble Nagykereskedelmi Kkt: Operational Indicators
Competitive Positioning
Summary 6 Procter and Gamble Nagykereskedelmi Kkt: Competitive Position 2016
Unilever Magyarország Kft in Home Care (hungary)
Strategic Direction
Key Facts
Summary 7 Unilever Magyarország Kft: Key Facts
Summary 8 Unilever Magyarország Kft: Operational Indicators
Competitive Positioning
Summary 9 Unilever Magyarország Kft: Competitive Position 2016
Executive Summary
Stable Growth Continues in Home Care
Unilever Introduces Surf Brand in Laundry Care
Value Share of Private Label Declines Amidst Improving Economic Conditions
Internet Retailing Continues To Record the Highest Growth
Stable Economic Conditions Set To Ensure Steady Growth Over the Forecast Period
Key Trends and Developments
New Product Launches Support Strong Positive Growth in Laundry Care
Growing Importance of Scent and Aroma Influences Product Supply
Growth of Sales of Home Care Through Internet Retailing Seemingly Unstoppable
Market Indicators
Table 8 Households 2011-2016
Market Data
Table 9 Sales of Home Care by Category: Value 2011-2016
Table 10 Sales of Home Care by Category: % Value Growth 2011-2016
Table 11 NBO Company Shares of Home Care: % Value 2012-2016
Table 12 LBN Brand Shares of Home Care: % Value 2013-2016
Table 13 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 14 Distribution of Home Care by Format: % Value 2011-2016
Table 15 Distribution of Home Care by Format and Category: % Value 2016
Table 16 Forecast Sales of Home Care by Category: Value 2016-2021
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 10 Research Sources

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