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Dishwashing in Hungary

  • January 2016
  • -
  • Euromonitor International
  • -
  • 24 pages

Current value retail growth in dishwashing was driven by strengthening demand for automatic dishwashing products thanks to rising penetration of dishwashers in 2015. Dishwashers tends to be basic items in Hungarian households, especially among families and young couples. Manufacturers launched several multi-functional automatic dishwashing tablets which offer not only perfect cleaning but also protect the dishwasher, and are effective for short programmes. Although hand dishwashing products...

Euromonitor International’s Dishwashing in Hungary market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Automatic Dishwashing, Hand Dishwashing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dishwashing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Dishwashing in Hungary
DISHWASHING IN HUNGARY
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Dishwashers 2010-2015
Category Data
Table 2 Sales of Dishwashing by Category: Value 2010-2015
Table 3 Sales of Dishwashing by Category: % Value Growth 2010-2015
Table 4 NBO Company Shares of Dishwashing: % Value 2011-2015
Table 5 LBN Brand Shares of Dishwashing: % Value 2012-2015
Table 6 Forecast Sales of Dishwashing by Category: Value 2015-2020
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2015-2020
Henkel Magyarország Kft in Home Care (hungary)
Strategic Direction
Key Facts
Summary 1 Henkel Magyarország Kft: Key Facts
Summary 2 Henkel Magyarország Kft: Operational Indicators
Competitive Positioning
Summary 3 Henkel Magyarország Kft: Competitive Position 2015
Procter and Gamble Magyarország Nagykereskedelmi Kkt in Home Care (hungary)
Strategic Direction
Key Facts
Summary 4 Procter and Gamble Magyarország Nagykereskedelmi Kkt: Key Facts
Summary 5 Procter and Gamble Magyarország Nagykereskedelmi Kkt: Operational Indicators
Competitive Positioning
Summary 6 Procter and Gamble Magyarország Nagykereskedelmi Kkt: Competitive Position 2015
Unilever Magyarország Kft in Home Care (hungary)
Strategic Direction
Key Facts
Summary 7 Unilever Magyarország Kft: Key Facts
Summary 8 Unilever Magyarország Kft: Operational Indicators
Competitive Positioning
Summary 9 Unilever Magyarország Kft: Competitive Position 2015
Executive Summary
Rising Incomes Drive Value Sales Growth
Leading Manufacturers Struggle With Cheap Copy Products
Multinationals Continue To Dominate Home Care
Hypermarkets Weaken, Drugstores Strengthen in Distribution
Stable Growth Is Expected Over the Forecast Period
Key Trends and Developments
Rising Incomes Strengthen Consumer Demand for Home Care
Premium Quality Gains
Growth of Private Label Stalls
Market Indicators
Table 8 Households 2010-2015
Market Data
Table 9 Sales of Home Care by Category: Value 2010-2015
Table 10 Sales of Home Care by Category: % Value Growth 2010-2015
Table 11 NBO Company Shares of Home Care: % Value 2011-2015
Table 12 LBN Brand Shares of Home Care: % Value 2012-2015
Table 13 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 14 Distribution of Home Care by Format: % Value 2010-2015
Table 15 Distribution of Home Care by Format and Category: % Value 2015
Table 16 Forecast Sales of Home Care by Category: Value 2015-2020
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 10 Research Sources












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