Dishwashing in Hungary

  • May 2014
  • -
  • Euromonitor International
  • -
  • 28 pages

Despite increasing consumer price-sensitivity, dishwashing saw better performance than most other categories in home care, as frequent advertising and discounts helped in attracting customers. Manufacturers most often promoted the cost effectiveness of their products. In the case of hand dishwashing, this meant the number of plates that a bottle of product was capable of washing, while in the case of automatic dishwashing this translated into the number of functions incorporated into a single...

Euromonitor International’s Dishwashing in Hungary market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Automatic Dishwashing, Hand Dishwashing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dishwashing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Dishwashing in Hungary
DISHWASHING IN HUNGARY
Euromonitor International
May 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Dishwashers 2008-2013
Category Data
Table 2 Sales of Dishwashing by Category: Value 2008-2013
Table 3 Sales of Dishwashing by Category: % Value Growth 2008-2013
Table 4 NBO Company Shares of Dishwashing: % Value 2009-2013
Table 5 LBN Brand Shares of Dishwashing: % Value 2010-2013
Table 6 Forecast Sales of Dishwashing by Category: Value 2013-2018
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2013-2018
Dm-drogerie Markt Kft in Home Care (hungary)
Strategic Direction
Key Facts
Summary 1 dm-Drogerie Markt Kft: Key Facts
Summary 2 dm-Drogerie Markt Kft: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 3 dm-Drogerie Markt Kft: Private Label Portfolio
Competitive Positioning
Summary 4 dm-Drogerie Markt Kft: Competitive Position 2013
Henkel Magyarország Kft in Home Care (hungary)
Strategic Direction
Key Facts
Summary 5 Henkel Magyarország Kft: Key Facts
Summary 6 Henkel Magyarország Kft: Operational Indicators
Company Background
Production
Summary 7 Henkel Magyarország Kft: Production Statistics 2013
Competitive Positioning
Summary 8 Henkel Magyarország Kft: Competitive Position 2013
Procter and Gamble Magyarország Nagykereskedelmi Kkt in Home Care (hungary)
Strategic Direction
Key Facts
Summary 9 Procter and Gamble Magyarország Nagykereskedelmi KKt: Key Facts
Summary 10 Procter and Gamble Magyarország Nagykereskedelmi KKt: Operational Indicators
Company Background
Production
Summary 11 Procter and Gamble Magyarország Nagykereskedelmi KKt: Production Statistics 2013
Competitive Positioning
Summary 12 Procter and Gamble Magyarország Nagykereskedelmi KKt: Competitive Position 2013
Executive Summary
2013 Sees Improving Performance
Consumers Reach for Advanced Solutions
Premium Multinational Brands Dominate
Private Label Products Continue To Grow Through Modern Grocery Channels
Better Outlook in Light of Projected Economic Recovery
Key Trends and Developments
Consumers Seek Best Price-value Ratio
All-in-one Convenience in Washing
Spring-cleaning Trends
Market Indicators
Table 8 Households 2008-2013
Market Data
Table 9 Sales of Home Care by Category: Value 2008-2013
Table 10 Sales of Home Care by Category: % Value Growth 2008-2013
Table 11 NBO Company Shares of Home Care: % Value 2009-2013
Table 12 LBN Brand Shares of Home Care: % Value 2010-2013
Table 13 Penetration of Private Label in Home Care by Category: % Value 2008-2013
Table 14 Distribution of Home Care by Format: % Value 2008-2013
Table 15 Distribution of Home Care by Format and Category: % Value 2013
Table 16 Forecast Sales of Home Care by Category: Value 2013-2018
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2013-2018
Sources
Summary 13 Research Sources












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