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Dishwashing in Romania

  • January 2017
  • -
  • Euromonitor International
  • -
  • 20 pages

Dishwashing products are commonly found in every Romanian household, given their availability, affordability and the fact that the population still spends considerable time in their kitchen. Dishwashing is regarded as a priority purchase and product quality has become an essential criterion for consumers. When buying a dishwashing product, Romanians look for brands that would easily remove even the most resistant grease, and even with cold water. Consumers also welcome innovation and are willing...

Euromonitor International’s Dishwashing in Romania market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Automatic Dishwashing, Hand Dishwashing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dishwashing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Dishwashing in Romania
DISHWASHING IN ROMANIA
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Dishwashers 2011-2016
Category Data
Table 2 Sales of Dishwashing by Category: Value 2011-2016
Table 3 Sales of Dishwashing by Category: % Value Growth 2011-2016
Table 4 NBO Company Shares of Dishwashing: % Value 2012-2016
Table 5 LBN Brand Shares of Dishwashing: % Value 2013-2016
Table 6 Forecast Sales of Dishwashing by Category: Value 2016-2021
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2016-2021
Henkel Romania SRL in Home Care (romania)
Strategic Direction
Key Facts
Summary 1 Henkel Romania SRL: Key Facts
Summary 2 Henkel Romania SRL: Operational Indicators
Competitive Positioning
Summary 3 Henkel Romania SRL: Competitive Position 2016
Interstar Chim SA in Home Care (romania)
Strategic Direction
Key Facts
Summary 4 Interstar Chim SA: Key Facts
Summary 5 Interstar Chim SA: Operational Indicators
Competitive Positioning
Summary 6 Interstar Chim SA: Competitive Position 2016
Executive Summary
Another Year of Home Care Growth
Product Quality and Convenience Are Key Drivers for Home Care Sales
Large International Players Continue To Dominate
Home Care Is Mainly Purchased From Modern Retailers
Bright Future for the Home Care Market
Key Trends and Developments
Home Care Consumption Keeps Becoming More Sophisticated
Home Care Thrives in A Growing Economy
Consumers Shop for Home Care Mostly From Hypermarkets
Market Indicators
Table 8 Households 2011-2016
Market Data
Table 9 Sales of Home Care by Category: Value 2011-2016
Table 10 Sales of Home Care by Category: % Value Growth 2011-2016
Table 11 NBO Company Shares of Home Care: % Value 2012-2016
Table 12 LBN Brand Shares of Home Care: % Value 2013-2016
Table 13 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 14 Distribution of Home Care by Format: % Value 2011-2016
Table 15 Distribution of Home Care by Format and Category: % Value 2016
Table 16 Forecast Sales of Home Care by Category: Value 2016-2021
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 7 Research Sources

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