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Ear Care in Australia

  • March 2013
  • -
  • Euromonitor International
  • -
  • 22 pages

Acute otitis media is an ear infection where ear care products are used to relieve pain, while the growing popularity of swimming and the subsequent incidence of swimmer’s ear represent a key driver of demand for ear care products in Australia. Ear care grew by 4% to reach sales of A$13 million in 2012. Blocked ears are also a symptom of hay fever; the higher incidence of hay fever over the last two years of the review period has also helped increase demand for ear care products.

Euromonitor International's Ear Care in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Ear Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Ear Care in Australia
EAR CARE IN AUSTRALIA
Euromonitor International
March 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Switches
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Ear Care: Value 2007-2012
Table 2 Sales of Ear Care: % Value Growth 2007-2012
Table 3 Ear Care Company Shares by Value 2008-2012
Table 4 Ear Care Brand Shares by Value 2009-2012
Table 5 Forecast Sales of Ear Care: Value 2012-2017
Table 6 Forecast Sales of Ear Care: % Value Growth 2012-2017
Executive Summary
Sales See Period of Strong Growth
Demographics and Urbanisation Shape Consumer Health Developments
Blackmores Leads Brand Sales
Health and Beauty Retailers Hold Ground Against Supermarkets' Expansion
Various Factors Drive Forecast Period Growth Potential
Key Trends and Developments
Australia's Demographics
the Economy: the Best of Times, the Worst of Times
Holistic Approach To Health Care
Self-medication Grows in Importance With Demand for Health Care
Distribution Channel Shifts
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services 2007-2012
Table 8 Life Expectancy at Birth 2007-2012
Market Data
Table 9 Sales of Consumer Health by Category: Value 2007-2012
Table 10 Sales of Consumer Health by Category: % Value Growth 2007-2012
Table 11 Consumer Health Company Shares 2008-2012
Table 12 Consumer Health Brand Shares 2009-2012
Table 13 Penetration of Private Label by Category 2007-2012
Table 14 Sales of Consumer Health by Distribution Format: % Analysis 2007-2012
Table 15 Sales of Consumer Health by Category and Distribution Format: % Analysis 2012
Table 16 Forecast Sales of Consumer Health by Category: Value 2012-2017
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2012-2017
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Summary 1 OTC: Switches 2010-2012
Sources
Summary 2 Research Sources












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