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Ear Care in Kenya

  • June 2014
  • -
  • Euromonitor International
  • -
  • 19 pages

A half a percentage point increase in growth in ear care was achieved in Kenya in 2013 compared with the previous year. Growth in this category can mainly be attributed to the increased rate of infection, especially amongst children. The growth of parapharmacies/drugstores also contributed to the performance of ear care, since these have more pharmacy staff available for consultations, and can help consumers to choose the right medication for their health problem.

Euromonitor International’s Ear Care in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. Forecasts to 2018 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Ear Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Ear Care in Kenya
Euromonitor International
June 2014


Competitive Landscape
Biodeal Laboratories Ltd in Consumer Health (kenya)
Strategic Direction
Key Facts
Summary 1 Biodeal Laboratories Limited: Key Facts
Summary 2 Biodeal Laboratories Ltd: Operational Indicators
Company Background
Competitive Positioning
Summary 3 Biodeal Laboratories: Competitive Position 2013
Executive Summary
Consumer Health Shows Steady Results
Self-medication Continues To Grow in Kenya
Pricing of Medication in Kenya
GlaxoSmithKline East Africa Continues To Dominate Consumer Health in 2013
Independent Drugstores Remains the Main Distribution Channel
Growth Expected in the Forecast Period
Key Trends and Developments
Government Spending on Health in Kenya
Counterfeit Drugs: A Potential Crisis for Kenya
Rising Levels of Self-medication Amongst Kenyans
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2008-2013
Table 2 Life Expectancy at Birth 2008-2013
Market Data
Table 3 Sales of Consumer Health by Category: Value 2008-2013
Table 4 Sales of Consumer Health by Category: % Value Growth 2008-2013
Table 5 NBO Company Shares of Consumer Health: % Value 2009-2013
Table 6 LBN Brand Shares of Consumer Health: % Value 2010-2013
Table 7 Distribution of Consumer Health by Format: % Value 2008-2013
Table 8 Distribution of Consumer Health by Format and Category: % Value 2013
Table 9 Forecast Sales of Consumer Health by Category: Value 2013-2018
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2013-2018
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Summary 4 Research Sources

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