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Eye Care in Kenya

  • June 2014
  • -
  • Euromonitor International
  • -
  • 17 pages

Eye care in Kenya saw one percentage point higher growth in 2013 compared with the previous year. Eye infections are on the increase in Kenya, and growth in the older population, increased pollution and computer usage, especially amongst the working classes, also led to growth in this category.

Euromonitor International’s Eye Care in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Allergy Eye Care, Standard Eye Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Eye Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Eye Care in Kenya
EYE CARE IN KENYA
Euromonitor International
June 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Executive Summary
Consumer Health Shows Steady Results
Self-medication Continues To Grow in Kenya
Pricing of Medication in Kenya
GlaxoSmithKline East Africa Continues To Dominate Consumer Health in 2013
Independent Drugstores Remains the Main Distribution Channel
Growth Expected in the Forecast Period
Key Trends and Developments
Government Spending on Health in Kenya
Counterfeit Drugs: A Potential Crisis for Kenya
Rising Levels of Self-medication Amongst Kenyans
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2008-2013
Table 2 Life Expectancy at Birth 2008-2013
Market Data
Table 3 Sales of Consumer Health by Category: Value 2008-2013
Table 4 Sales of Consumer Health by Category: % Value Growth 2008-2013
Table 5 NBO Company Shares of Consumer Health: % Value 2009-2013
Table 6 LBN Brand Shares of Consumer Health: % Value 2010-2013
Table 7 Distribution of Consumer Health by Format: % Value 2008-2013
Table 8 Distribution of Consumer Health by Format and Category: % Value 2013
Table 9 Forecast Sales of Consumer Health by Category: Value 2013-2018
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2013-2018
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Definitions
Sources
Summary 1 Research Sources












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