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Fragrances in Austria

  • April 2016
  • -
  • Euromonitor International
  • -
  • 31 pages

Austrians continue to be influenced by fashion styles, the celebrity and youth culture, social status and prestige. This is supported by the good living standards and high disposable incomes in the country. In addition, the abundant leisure time at their disposal allows consumers to socialise and network, and focus on enjoying life. Fragrances are perceived to add glamour and a touch of luxury to consumers’ lives, with many using fragrances on a daily basis as part of their modern lifestyle.

Euromonitor International's Fragrances in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fragrances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Fragrances in Austria
FRAGRANCES IN AUSTRIA
Euromonitor International
April 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Fragrances by Category: Value 2010-2015
Table 2 Sales of Fragrances by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Fragrances: % Value 2011-2015
Table 4 LBN Brand Shares of Fragrances: % Value 2012-2015
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2012-2015
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2012-2015
Table 7 Forecast Sales of Fragrances by Category: Value 2015-2020
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2015-2020
L'Oreal Österreich GmbH in Beauty and Personal Care (austria)
Strategic Direction
Key Facts
Summary 1 L'Oreal Österreich GmbH: Key Facts
Competitive Positioning
Summary 2 L'Oreal Österreich GmbH: Competitive Position 2015
Procter and Gamble Austria GmbH in Beauty and Personal Care (austria)
Strategic Direction
Key Facts
Summary 3 Procter and Gamble Austria GmbH: Key Facts
Competitive Positioning
Summary 4 Procter and Gamble Austria GmbH: Competitive Position 2015
Executive Summary
Stagnation in Beauty and Personal Care
Price Sensitivity on the Increase
Multinationals and Leading European Companies Dominate
Consumer Expectations Drive New Product Development
Beauty and Personal Care Is Set To Face Low Growth
Key Trends and Developments
Leading Manufacturers Create Dynamism in Beauty and Personal Care
Health and Beauty Specialist Retailers Still Dominate in Distribution
Austrian Consumers Show Price Sensitivity
Market Data
Table 9 Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 11 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
Table 12 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
Table 16 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
Table 17 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Sources
Summary 5 Research Sources












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