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Fragrances in Cameroon

  • June 2016
  • -
  • Euromonitor International
  • -
  • 19 pages

In 2015 fragrances recorded current value growth of 6%, which was lower than the growth over the review period. Despite the fact that players benefited from stronger consumer purchasing power, high unit prices still discouraged many low- and middle-income consumers from buying these products, because they are not considered essential products, but luxuries. Demand was strongly driven by the increased influence of Western culture and its ideals of grooming and beauty. In addition, the growing ava...

Euromonitor International's Fragrances in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fragrances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Fragrances in Cameroon
FRAGRANCES IN CAMEROON
Euromonitor International
June 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Fragrances by Category: Value 2010-2015
Table 2 Sales of Fragrances by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Fragrances: % Value 2011-2015
Table 4 LBN Brand Shares of Fragrances: % Value 2012-2015
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2012-2015
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2012-2015
Table 7 Forecast Sales of Fragrances by Category: Value 2015-2020
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2015-2020
Executive Summary
the Growing Urban Population Sustains Demand for Beauty and Personal Care Products
Lifestyle Changes Drive Sales Trends in Various Categories
Domestic Players Gain Share Despite the Robust Competition From Imported Brands
the Popularity of Retail Channels Is Segmented According To Consumer Group
Growth Is Expected To Rise Over the Forecast Period
Market Data
Table 9 Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 11 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
Table 12 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
Table 16 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
Table 17 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Sources
Summary 1 Research Sources












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