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Hair Care in Estonia

  • April 2016
  • -
  • Euromonitor International
  • -
  • 26 pages

Hair care in Estonia continued to grow in 2015 as consumers, more confident in their economic circumstances, were more willing to spend on hair care products. During the review period the lines between mass and premium brands became increasingly blurred, as the quality of mass brands improved, while the availability of premium offerings increased, with companies offering them at reduced prices. Natural and organic hair care products are also starting to garner interest, but remained niche...

Euromonitor International's Hair Care in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hair Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Hair Care in Estonia
HAIR CARE IN ESTONIA
Euromonitor International
April 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Table 1 Sales of Hair Care by Category: Value 2010-2015
Table 2 Sales of Hair Care by Category: % Value Growth 2010-2015
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2010-2015
Table 4 NBO Company Shares of Hair Care: % Value 2011-2015
Table 5 LBN Brand Shares of Hair Care: % Value 2012-2015
Table 6 NBO Company Shares of Salon Hair Care: % Value 2011-2015
Table 7 LBN Brand Shares of Salon Hair Care: % Value 2012-2015
Table 8 LBN Brand Shares of Premium Hair Care: % Value 2012-2015
Table 9 Forecast Sales of Hair Care by Category: Value 2015-2020
Table 10 Forecast Sales of Hair Care by Category: % Value Growth 2015-2020
Table 11 Forecast Sales of Hair Care by Premium vs Mass: % Value 2015-2020
L'Oreal Baltic Sia in Beauty and Personal Care (estonia)
Strategic Direction
Key Facts
Summary 1 L'Oreal Baltic SIA: Key Facts
Competitive Positioning
Summary 2 L'Oreal Baltic SIA: Competitive Position 2015
Executive Summary
Growing Consumer Confidence Fuels Sales Despite Declining Consumer Base
Greater Demand for Product Features and Quality
Consumers Prefer Well-known International Brands
New Product Development Continues To Intensify
Growth Set To Remain Positive for Beauty and Personal Care
Market Data
Table 12 Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 14 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
Table 15 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 24 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 25 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Sources
Summary 3 Research Sources












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