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Hair Care in Iran

  • July 2016
  • -
  • Euromonitor International
  • -
  • 23 pages

Hair care in Iran remained under the strong influence of standard shampoos during 2015, as this category accounted for a 63% share of value sales. Standard shampoos, which was very dynamic during 2014, could not repeat this successful performance in 2015. Widespread advertising campaigns for anti-dandruff shampoos positively affected overall hair care during 2014, but consumption became stable again during 2015, with more moderate growth rates.

Euromonitor International’s Hair Care in Iran report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hair Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Hair Care in Iran
HAIR CARE IN IRAN
Euromonitor International
July 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Hair Care by Category: Value 2010-2015
Table 2 Sales of Hair Care by Category: % Value Growth 2010-2015
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2010-2015
Table 4 NBO Company Shares of Hair Care: % Value 2011-2015
Table 5 LBN Brand Shares of Hair Care: % Value 2012-2015
Table 6 LBN Brand Shares of Premium Hair Care: % Value 2012-2015
Table 7 Forecast Sales of Hair Care by Category: Value 2015-2020
Table 8 Forecast Sales of Hair Care by Category: % Value Growth 2015-2020
Table 9 Forecast Sales of Hair Care by Premium vs Mass: % Value 2015-2020
Pakshoo Co in Beauty and Personal Care (iran)
Strategic Direction
Key Facts
Summary 1 Pakshoo Co: Key Facts
Competitive Positioning
Summary 2 Pakshoo Co: Competitive Position 2015
Paxan Co in Beauty and Personal Care (iran)
Strategic Direction
Key Facts
Summary 3 Paxan Co: Key Facts
Summary 4 Paxan Co: Operational Indicators
Competitive Positioning
Summary 5 Paxan Co: Competitive Position 2015
Executive Summary
Strong Demand From the Young Population Continues To Drive Sales During 2015
the More Stable Economic Situation Results in A More Stable Performance
Whilst Domestic Brands Perform Well in Toiletries, Multinationals Are More Active in Beauty
New Product Developments Are Different in Cosmetics and Toiletries
the Performance in the Forecast Period Is Expected To Be Very Promising
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
Table 17 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 6 Research Sources












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ref:plp2016

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