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Incontinence in Portugal

  • May 2016
  • -
  • Euromonitor International
  • -
  • 19 pages

The increasing life expectancy of the national population, boosted by the developments in medical healthcare allied to improvements in general living conditions, fuelled demand for incontinence products over the review period. The Portuguese population is ageing, which is creating growth opportunities for products focused on geriatric care. Despite its higher penetration amongst individuals aged over 65, urinary incontinence does not just affect these consumers. According to the Portuguese Urolo...

Euromonitor International's Incontinence in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Light Incontinence, Moderate/Heavy Incontinence.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Incontinence market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Incontinence in Portugal
INCONTINENCE IN PORTUGAL
Euromonitor International
May 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Reimbursement/prescription Incontinence
Category Data
Table 1 Retail Sales of Incontinence by Category: Value 2010-2015
Table 2 Retail Sales of Incontinence by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Retail Incontinence: % Value 2011-2015
Table 4 LBN Brand Shares of Retail Incontinence: % Value 2012-2015
Table 5 Forecast Retail Sales of Incontinence by Category: Value 2015-2020
Table 6 Forecast Retail Sales of Incontinence by Category: % Value Growth 2015-2020
Executive Summary
Economic Environment Fuels Growth in Tissue and Hygiene Sales
New Products A Way To Boost Sales
Red Hot Competitive Environment
Supermarkets and Hypermarkets Dominate Distribution
Optimistic Outlook for the Economy Supports Growth Potential
Key Trends and Developments
Positive Economic Landscape and Competitive Scenario Fuelling the Industry
Demographics Dictating Industry Trends
Segmentation and Product Differentiation As A Mechanism To Excel
Market Indicators
Table 7 Birth Rates 2010-2015
Table 8 Infant Population 2010-2015
Table 9 Female Population by Age 2010-2015
Table 10 Total Population by Age 2010-2015
Table 11 Households 2010-2015
Table 12 Forecast Infant Population 2015-2020
Table 13 Forecast Female Population by Age 2015-2020
Table 14 Forecast Total Population by Age 2015-2020
Table 15 Forecast Households 2015-2020
Market Data
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2010-2015
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2010-2015
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2011-2015
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2012-2015
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2010-2015
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2010-2015
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2015
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 1 Research Sources












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