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Alain Afflelou España SA in Eyewear (Spain)

  • September 2016
  • -
  • Euromonitor International
  • -
  • 4 pages

In the coming years the company is set to develop its strategy twofold. On the one hand the company will consolidate its expansion strategy with the goal of having 350 outlets in the country in 2016. On the other hand the company is also set to open a new brand in Spain from 2016 called Optical Discount. This is a new low-cost optical store chain which will offer eyewear products with a 40%-50% discount over market prices. The company wants to open 250 outlets of this new brand in the short term...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Contact Lenses and Solutions, Spectacles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Eyewear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Alain Afflelou España SA in Eyewear (Spain)
ALAIN AFFLELOU ESPAÑA SA IN EYEWEAR (SPAIN)
Euromonitor International
September 2016

LIST OF CONTENTS AND TABLES

Strategic Direction
Key Facts
Summary 1 Alain Afflelou España SA: Key Facts
Summary 2 Alain Afflelou España SA: Operational Indicators
Company Background
Chart 1 Alain Afflelou: Alain Afflelou in Madrid
Internet Strategy
Private Label
Summary 3 Alain Afflelou España SA: Private Label Portfolio
Competitive Positioning
Summary 4 Alain Afflelou España SA: Competitive Position 2015












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