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Alain Afflelou España SA in Eyewear (Spain)

  • September 2016
  • -
  • Euromonitor International
  • -
  • 4 pages

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In the coming years the company is set to develop its strategy twofold. On the one hand the company will consolidate its expansion strategy with the goal of having 350 outlets in the country in 2016. On the other hand the company is also set to open a new brand in Spain from 2016 called Optical Discount. This is a new low-cost optical store chain which will offer eyewear products with a 40%-50% discount over market prices. The company wants to open 250 outlets of this new brand in the short term...

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