In the coming years the company is set to develop its strategy twofold. On the one hand the company will consolidate its expansion strategy with the goal of having 350 outlets in the country in 2016. On the other hand the company is also set to open a new brand in Spain from 2016 called Optical Discount. This is a new low-cost optical store chain which will offer eyewear products with a 40%-50% discount over market prices. The company wants to open 250 outlets of this new brand in the short term...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Contact Lenses and Solutions, Spectacles.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Eyewear market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Table Of Contents
Alain Afflelou EspaÃ±a SA in Eyewear (Spain) ALAIN AFFLELOU ESPAÃA SA IN EYEWEAR (SPAIN) Euromonitor International September 2016
LIST OF CONTENTS AND TABLES
Strategic Direction Key Facts Summary 1 Alain Afflelou EspaÃ±a SA: Key Facts Summary 2 Alain Afflelou EspaÃ±a SA: Operational Indicators Company Background Chart 1 Alain Afflelou: Alain Afflelou in Madrid Internet Strategy Private Label Summary 3 Alain Afflelou EspaÃ±a SA: Private Label Portfolio Competitive Positioning Summary 4 Alain Afflelou EspaÃ±a SA: Competitive Position 2015