Table of Contents
Beer lost ground to other alcoholic drinks in 2013, particularly wine, declining by 1% in volume and rising by 1% in value to reach 2.4 billion litres and C$16.4 billion. A number of factors caused this: a gradually ageing population that desires more sophistication and healthier lifestyles and a new generation, particularly millennials (or Generation Y), which is more adventurous and less brand loyal; colder weather in Ontario and Atlantic provinces; and an increasing choice of higher quality...
Euromonitor International’s Beer in Canada report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.
Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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