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Contact Lenses in Turkey

  • July 2016
  • -
  • Euromonitor International
  • -
  • 21 pages

The current retail value growth of contact lenses in Turkey in 2016 was slightly higher than in the previous year due to a number of new product launches including Acuvue Oasys 1-Day Disposable by Johnson & Johnson and Bio True One Day for Presbyopia by Bausch & Lomb. Increased convenience and comfort, as well as the improved visual acuity of new products, have also contributed to the increasing penetration of contact lenses. The industry was also affected positively by the strong promotional ca...

Euromonitor International’s Contact Lenses in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Conventional Lenses, Daily Disposable Lenses (DD), Frequent Replacement Lenses (FRP).

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Contact Lenses market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Contact Lenses in Turkey
CONTACT LENSES IN TURKEY
Euromonitor International
July 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Contact Lenses by Category: Volume 2011-2016
Table 2 Sales of Contact Lenses by Category: Value 2011-2016
Table 3 Sales of Contact Lenses by Category: % Volume Growth 2011-2016
Table 4 Sales of Contact Lenses by Category: % Value Growth 2011-2016
Table 5 Sales of Contact Lense Solutions: Value 2011-2016
Table 6 Sales of Contact Lense Solutions: % Value Growth 2011-2016
Table 7 Sales of Contact Lenses by Type: % Value 2011-2016
Table 8 Sales of Daily Disposable Lenses (DD) by Material: % Value 2011-2016
Table 9 Sales of Daily Disposable Lenses (DD) by Condition: % Value 2011-2016
Table 10 Sales of Frequent Replacement Lenses (FRP) by Material: % Value 2011-2016
Table 11 Sales of Frequent Replacement Lenses (FRP) by Condition: % Value 2011-2016
Table 12 NBO Company Shares of Contact Lenses: % Value 2011-2015
Table 13 LBN Brand Shares of Contact Lenses: % Value 2012-2015
Table 14 Distribution of Contact Lenses by Format: % Value 2011-2016
Table 15 Distribution of Contact Lense Solutions by Format: % Value 2011-2016
Table 16 Forecast Sales of Contact Lenses by Category: Volume 2016-2021
Table 17 Forecast Sales of Contact Lenses by Category: Value 2016-2021
Table 18 Forecast Sales of Contact Lenses by Category: % Volume Growth 2016-2021
Table 19 Forecast Sales of Contact Lenses by Category: % Value Growth 2016-2021
Table 20 Forecast Sales of Contact Lense Solutions: Value 2016-2021
Table 21 Forecast Sales of Contact Lense Solutions: % Value Growth 2016-2021
Executive Summary
Growth Continues Despite An Unfavourable Climate
Fashion Trends Benefit Spectacles Retail Value Sales
Multinational Investments Are Changing the Industry Dynamics
Chained Outlets Have Competitive Advantages Over Independent Outlets
Positive Forecast for Eyewear
Key Trends and Developments
Increasing Eye Defect Rate Results in Higher Demand for Eyewear
No Changes To the Purchase Path
Optical Goods Stores Remains the Leading Channel for Eyewear
Market Data
Table 22 Sales of Eyewear by Category: Volume 2011-2016
Table 23 Sales of Eyewear by Category: Value 2011-2016
Table 24 Sales of Eyewear by Category: % Volume Growth 2011-2016
Table 25 Sales of Eyewear by Category: % Value Growth 2011-2016
Table 26 NBO Company Shares of Eyewear: % Value 2011-2015
Table 27 LBN Brand Shares of Eyewear: % Value 2012-2015
Table 28 Distribution of Eyewear by Format: % Value 2011-2016
Table 29 Forecast Sales of Eyewear by Category: Volume 2016-2021
Table 30 Forecast Sales of Eyewear by Category: Value 2016-2021
Table 31 Forecast Sales of Eyewear by Category: % Volume Growth 2016-2021
Table 32 Forecast Sales of Eyewear by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 1 Research Sources












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