Insecticides Market Overview in Germany

  • September 2011
  • -
  • Euromonitor International

Similarly to air fresheners, in care insecticides consumption levels were also negatively affected by a rather bad image of such products. Consumers were increasingly demanding insecticides that were more eco-friendly and non-toxic. These insecticides were considered to be less harmful to health than sprays or electrically heated pads. These were mainly insecticides that used lavender and clove oils and they benefitted from the feature of convenience as they were able to be placed around the...

Euromonitor International's Insecticides in Germany industry report offers a comprehensive guide to the size and shape of the industry at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the segments driving growth. It identifies the leading firms , the leading brands and offers strategic analysis of key factors influencing the industry - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Projections to 2014 illustrate how the industry is set to change.

Product coverage: Electric Insecticides, Insecticide Baits, Insecticide Coils, Other Insecticides, Spray/Aerosol Insecticides

Data coverage: indsutry size (historic and projections ), market shares , brand shares and distribution channel figures .

Reasons to Buy This Report
* Gain in-depth understanding of the Home Care market ;
* Identify areas of growth and understand key dynamics ;
* Get a full overview of the competitive landscape , the industry ’s major players and leading brands;
* Anticipate market change with 5 year forecasts .

Euromonitor International has over 30 years experience of publishing industry research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table Of Contents

Insecticides in Germany

June 2010
List of Contents and Tables
Executive Summary
Home Car Shows Good Performance in 2009 Despite Tough Economic Situation
Economic Crisis Means Trading Down Rather Than Trading Up
Multinationals Continue To Dominate Home Care in Germany
Supermarkets/hypermarkets Retains the Biggest Share But Discounters Shows Best Development
Better Development Expected Towards the Mid-term
Polarisation Towards Multinational Brands Or Private Label Is More Evident
Global Recession Has Limited Impact on Home Care in Germany Only
Environmentally-friendly Products Increasingly Paramount in Importance
Changing Demographics Lead To Polarisation of Pack Sizes
Convenience and Effectiveness Remain Key Issues in Home Care in Germany
Market Indicators
Data table 1 Households from 2004 to 2009
Market Data
Data table 2 Sales of Home Care by Segment : Value from 2004 to 2009
Data table 3 Sales of Home Care by Segment : % Value Growth from 2004 to 2009
Data table 4 Home Care Market Shares from 2005 to 2009
Data table 5 Home Care Brand Shares from 2006 to 2009
Data table 6 Penetration of Private Label by Segment from 2004 to 2009
Data table 7 Sales of Home Care by Distribution Format: % Analysis from 2004 to 2009
Data table 8 Sales of Home Care by Segment and Distribution Format: % Analysis 2009
Data table 9 Projection Sales of Home Care by Segment : Value from 2009 to 2014
Data table 10 Projection Sales of Home Care by Segment : % Value Growth from 2009 to 2014
Definitions
Summary 1 Research Sources
Burnus GmbH
Strategic Direction
Key Facts
Summary 2 Burnus GmbH: Key Facts
Company Background
Production
Summary 3 Burnus GmbH: Production Statistics 2009
Competitive Positioning
Summary 4 Burnus GmbH: Competitive Position 2009
Domal Wittol Wasch and Reinigungsmittel GmbH
Strategic Direction
Key Facts
Summary 5 Domal Wittol Wasch und Reinigungsmittel GmbH: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 Domal Wittol Wasch und Reinigungsmittel GmbH: Competitive Position 2009
Fit GmbH
Strategic Direction
Key Facts
Summary 7 Fit GmbH: Key Facts
Company Background
Production
Competitive Positioning
Summary 8 Fit GmbH: Competitive Position 2009
Henkel AG and Co KGaA
Strategic Direction
Key Facts
Summary 9 Henkel Wasch- und Reinigungsmittel GmbH*: Key Facts
Company Background
Production
Competitive Positioning
Summary 10 Henkel Wasch- und Reinigungsmittel GmbH: Competitive Position 2009
Jeyes Deutschland GmbH
Strategic Direction
Key Facts
Summary 11 Jeyes Deutschland GmbH: Key Facts
Company Background
Production
Competitive Positioning
Summary 12 Jeyes Deutschland GmbH: Competitive Position 2009
Procter and Gamble GmbH
Strategic Direction
Key Facts
Summary 13 Procter and Gamble GmbH: Key Facts
Company Background
Production
Competitive Positioning
Summary 14 Procter and Gamble GmbH: Competitive Position 2009
Reckitt Benckiser Deutschland GmbH
Strategic Direction
Key Facts
Summary 15 Reckitt Benckiser Deutschland GmbH: Key Facts
Company Background
Production
Summary 16 Reckitt Benckiser Deutschland GmbH: Production Statistics 2008
Competitive Positioning
Summary 17 Reckitt Benckiser Deutschland GmbH: Competitive Position 2009
SC Johnson GmbH
Strategic Direction
Key Facts
Summary 18 SC Johnson GmbH: Key Facts
Company Background
Production
Competitive Positioning
Summary 19 SC Johnson GmbH: Competitive Position 2009
Unilever Deutschland GmbH
Strategic Direction
Key Facts
Summary 20 Unilever Deutschland GmbH: Key Facts
Company Background
Production
Summary 21 Unilever Deutschland GmbH: Production Statistics 2008
Competitive Positioning
Summary 22 Unilever Deutschland GmbH: Competitive Position 2009
Werner and Mertz GmbH
Strategic Direction
Key Facts
Summary 23 Werner and Mertz GmbH: Key Facts
Company Background
Production
Competitive Positioning
Summary 24 Werner and Mertz GmbH: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Data table 11 Sales of Insecticides by Subsector: Value from 2004 to 2009
Data table 12 Sales of Insecticides by Subsector: % Value Growth from 2004 to 2009
Data table 13 Spray Insecticides by Type: % Value Breakdown from 2006 to 2009
Data table 14 Insecticides Market Shares from 2005 to 2009
Data table 15 Insecticides Brand Shares from 2006 to 2009
Data table 16 Projection Sales of Insecticides by Subsector: Value from 2009 to 2014
Data table 17 Projection Sales of Insecticides by Subsector: % Value Growth from 2009 to 2014

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