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Eyewear in Turkey

  • July 2016
  • -
  • Euromonitor International
  • -
  • 35 pages

Despite a number of political and economic difficulties and the bad performance of the tourism industry in 2016, eyewear continued to record positive retail value growth. Intensified exposure to electronic screens due to the growing use of smartphones, tablets and computers has increased the number of consumers experiencing symptoms of myopia or astigmatism in Turkey. As more people have access to free medical care, there are increased concerns about finding solutions for vision deficiencies and...

Euromonitor International’s Eyewear in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Contact Lenses and Solutions, Spectacles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Eyewear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Eyewear in Turkey
EYEWEAR IN TURKEY
Euromonitor International
July 2016

LIST OF CONTENTS AND TABLES

Executive Summary
Growth Continues Despite An Unfavourable Climate
Fashion Trends Benefit Spectacles Retail Value Sales
Multinational Investments Are Changing the Industry Dynamics
Chained Outlets Have Competitive Advantages Over Independent Outlets
Positive Forecast for Eyewear
Key Trends and Developments
Increasing Eye Defect Rate Results in Higher Demand for Eyewear
No Changes To the Purchase Path
Optical Goods Stores Remains the Leading Channel for Eyewear
Market Data
Table 1 Sales of Eyewear by Category: Volume 2011-2016
Table 2 Sales of Eyewear by Category: Value 2011-2016
Table 3 Sales of Eyewear by Category: % Volume Growth 2011-2016
Table 4 Sales of Eyewear by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Eyewear: % Value 2011-2015
Table 6 LBN Brand Shares of Eyewear: % Value 2012-2015
Table 7 Distribution of Eyewear by Format: % Value 2011-2016
Table 8 Forecast Sales of Eyewear by Category: Volume 2016-2021
Table 9 Forecast Sales of Eyewear by Category: Value 2016-2021
Table 10 Forecast Sales of Eyewear by Category: % Volume Growth 2016-2021
Table 11 Forecast Sales of Eyewear by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 1 Research Sources
Atasun Optik Perakende Ticaret As in Eyewear (turkey)
Strategic Direction
Key Facts
Summary 2 Atasun Optik Perakende Ticaret AS: Key Facts
Summary 3 Atasun Optik Perakende Ticaret AS: Operational Indicators
Company Background
Chart 1 Atasun Optik Perakende Ticaret AS: Atasun Optik in Istanbul
Internet Strategy
Private Label
Competitive Positioning
Summary 4 Atasun Optik Perakende Ticaret AS: Competitive Position 2015
De Rigo Ve Sesa Grup Gözlük San Ve Tic As in Eyewear (turkey)
Strategic Direction
Key Facts
Summary 5 De Rigo ve Sesa Grup Gözlük San Ve Tic AS: Key Facts
Competitive Positioning
Summary 6 De Rigo ve Sesa Grup Gözlük San Ve Tic AS: Competitive Position 2015
Dogan Optik San Ve Tic Ltd Sti in Eyewear (turkey)
Strategic Direction
Key Facts
Summary 7 Dogan Optik San Ve Tic Ltd Sti: Key Facts
Competitive Positioning
Summary 8 Dogan Optik San Ve Tic Ltd Sti: Competitive Position 2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 12 Sales of Contact Lenses by Category: Volume 2011-2016
Table 13 Sales of Contact Lenses by Category: Value 2011-2016
Table 14 Sales of Contact Lenses by Category: % Volume Growth 2011-2016
Table 15 Sales of Contact Lenses by Category: % Value Growth 2011-2016
Table 16 Sales of Contact Lense Solutions: Value 2011-2016
Table 17 Sales of Contact Lense Solutions: % Value Growth 2011-2016
Table 18 Sales of Contact Lenses by Type: % Value 2011-2016
Table 19 Sales of Daily Disposable Lenses (DD) by Material: % Value 2011-2016
Table 20 Sales of Daily Disposable Lenses (DD) by Condition: % Value 2011-2016
Table 21 Sales of Frequent Replacement Lenses (FRP) by Material: % Value 2011-2016
Table 22 Sales of Frequent Replacement Lenses (FRP) by Condition: % Value 2011-2016
Table 23 NBO Company Shares of Contact Lenses: % Value 2011-2015
Table 24 LBN Brand Shares of Contact Lenses: % Value 2012-2015
Table 25 Distribution of Contact Lenses by Format: % Value 2011-2016
Table 26 Distribution of Contact Lense Solutions by Format: % Value 2011-2016
Table 27 Forecast Sales of Contact Lenses by Category: Volume 2016-2021
Table 28 Forecast Sales of Contact Lenses by Category: Value 2016-2021
Table 29 Forecast Sales of Contact Lenses by Category: % Volume Growth 2016-2021
Table 30 Forecast Sales of Contact Lenses by Category: % Value Growth 2016-2021
Table 31 Forecast Sales of Contact Lense Solutions: Value 2016-2021
Table 32 Forecast Sales of Contact Lense Solutions: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 33 Sales of Spectacles by Category: Volume 2011-2016
Table 34 Sales of Spectacles by Category: Value 2011-2016
Table 35 Sales of Spectacles by Category: % Volume Growth 2011-2016
Table 36 Sales of Spectacles by Category: % Value Growth 2011-2016
Table 37 Sales of Spectacle Lenses by Type: % Value 2011-2016
Table 38 NBO Company Shares of Spectacles: % Value 2011-2015
Table 39 LBN Brand Shares of Spectacles: % Value 2012-2015
Table 40 Distribution of Spectacles by Format: % Value 2011-2016
Table 41 Forecast Sales of Spectacles by Category: Volume 2016-2021
Table 42 Forecast Sales of Spectacles by Category: Value 2016-2021
Table 43 Forecast Sales of Spectacles by Category: % Volume Growth 2016-2021
Table 44 Forecast Sales of Spectacles by Category: % Value Growth 2016-2021












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