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Fragrances in Brazil, Euromonitor International

  • August 2014
  • -
  • Euromonitor International
  • -
  • 36 pages

Fragrances registered current value growth of 12% in 2013, reaching R$15.0 billion, mainly driven by price promotion, strong marketing campaigns and the introduction of new products. Special occasions such as Mother’s Day, Valentines’ Day and Christmas drove the sales of fragrances in the country in 2013.

Euromonitor International’s Fragrances in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fragrances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Fragrances in Brazil, Euromonitor International
FRAGRANCES IN BRAZIL
Euromonitor International
August 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Fragrances by Category: Value 2008-2013
Table 2 Sales of Fragrances by Category: % Value Growth 2008-2013
Table 3 NBO Company Shares of Fragrances: % Value 2009-2013
Table 4 LBN Brand Shares of Fragrances: % Value 2010-2013
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2010-2013
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2010-2013
Table 7 Forecast Sales of Fragrances by Category: Value 2013-2018
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2013-2018
Avon Cosmeticos Ltda in Beauty and Personal Care (brazil)
Strategic Direction
Key Facts
Summary 1 Avon Cosmeticos Ltda: Key Facts
Summary 2 Avon Cosmeticos Ltda: Operational Indicators
Company Background
Production
Summary 3 Avon Cosmeticos Ltda: Production Statistics 2013
Competitive Positioning
Summary 4 Avon Cosmeticos Ltda: Competitive Position 2013
Botica Comercial Farmacêutica Ltda in Beauty and Personal Care (brazil)
Strategic Direction
Key Facts
Summary 5 Botica Comercial Farmacêutica Ltda: Key Facts
Summary 6 Botica Comercial Farmacêutica Ltda: Operational Indicators
Company Background
Internet Strategy
Competitive Positioning
Summary 7 Botica Comercial Farmacêutica Ltda: Competitive Position 2013
Natura Cosmeticos SA in Beauty and Personal Care (brazil)
Strategic Direction
Key Facts
Summary 8 Natura Cosmeticos SA: Key Facts
Summary 9 Natura Cosmeticos SA: Operational Indicators
Company Background
Production
Summary 10 Natura Cosmeticos SA: Production Statistics 2013
Competitive Positioning
Summary 11 Natura Cosmeticos SA: Competitive Position 2013
Procter and Gamble Do Brasil SA in Beauty and Personal Care (brazil)
Strategic Direction
Key Facts
Summary 12 Procter and Gamble do Brasil SA: Key Facts
Company Background
Production
Summary 13 Procter and Gamble do Brasil SA: Production Statistics 2013
Competitive Positioning
Summary 14 Procter and Gamble do Brasil SA: Competitive Position 2013
Unilever Brasil Ltda in Beauty and Personal Care (brazil)
Strategic Direction
Key Facts
Summary 15 Unilever Brasil Ltda: Key Facts
Summary 16 Unilever Brasil Ltda: Operational Indicators
Company Background
Production
Summary 17 Unilever Brasil Ltda: Production Statistics 2013
Competitive Positioning
Summary 18 Unilever Brasil Ltda: Competitive Position 2013
Executive Summary
Beauty and Personal Care Maintains Double-digit Sales Growth
Value-added Products Boost Beauty and Personal Care in Brazil
O Boticário Takes the Lead in Fragrances in Brazil
Multichannel Strategy Dominates Beauty and Personal Care
Beauty and Personal Care Growth Expected To Slow Down
Key Trends and Developments
Multichannel Strategy Gains Strength in Beauty and Personal Care
Value-added Products Increase Their Market Penetration
Duty-free Sales Impact the Sales of Beauty and Personal Care in Brazil
Market Data
Table 9 Sales of Beauty and Personal Care by Category: Value 2008-2013
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2008-2013
Table 11 Sales of Premium Beauty and Personal Care by Category: Value 2008-2013
Table 12 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2008-2013
Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2009-2013
Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2009-2013
Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2010-2013
Table 16 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2008-2013
Table 17 Distribution of Beauty and Personal Care by Format: % Value 2008-2013
Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2013
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Definitions
Sources
Summary 19 Research Sources












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