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Fragrances in China, Euromonitor International

  • May 2014
  • -
  • Euromonitor International
  • -
  • 57 pages

The entire fragrances category contributed RMB5 billion to the overall beauty and personal care market in 2013, increasing at a healthy rate of 9% over 2012. However, compared with other categories such as skin care and hair care, the market was relatively small. Unlike Western consumers, people in China are not accustomed to wearing perfumes, and typically they did not buy such products. Thus, for years, market penetration has remained at an early stage and the consumer base is quite small.

Euromonitor International's Fragrances in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Fragrances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Fragrances in China, Euromonitor International
FRAGRANCES IN CHINA

May 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Fragrances by Category: Value 2008-2013
Table 2 Sales of Fragrances by Category: % Value Growth 2008-2013
Table 3 NBO Company Shares of Fragrances: % Value 2009-2013
Table 4 LBN Brand Shares of Fragrances: % Value 2010-2013
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2010-2013
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2010-2013
Table 7 Forecast Sales of Fragrances by Category: Value 2013-2018
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2013-2018
L'Oreal China in Beauty and Personal Care (china)
Strategic Direction
Key Facts
Summary 1 L'Oreal China: Key Facts
Company Background
Production
Summary 2 L'Oreal China: Production Statistics 2013
Competitive Positioning
Summary 3 L'Oreal China: Competitive Position 2013
Nu Skin (china) Daily-use and Health Products Co Ltd in Beauty and Personal Care (china)
Strategic Direction
Key Facts
Summary 4 Nu Skin (China) Daily-Use and Health Products Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Nu Skin (China) Daily-Use and Health Products Co Ltd: Competitive Position 2013
Shanghai Jahwa United Co Ltd in Beauty and Personal Care (china)
Strategic Direction
Key Facts
Summary 6 Shanghai Jahwa United Co Ltd: Key Facts
Summary 7 Shanghai Jahwa United Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 Shanghai Jahwa United Co Ltd: Competitive Position 2013
Shiseido China Co Ltd in Beauty and Personal Care (china)
Strategic Direction
Key Facts
Summary 9 Shiseido China Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 10 Shiseido China Co Ltd: Competitive Position 2013
Executive Summary
Growing Income and Awareness of Personal Appearance Support the Strong Growth
More Specifically Targeted Categories Witness More Robust Growth
Fiercer Competition Leads To the Exit of Revlon and Garnier From China
Hypermarkets, Department Stores and Internet Retailing Are the Top Three Channels
Stronger Forecast Constant Value Cagr Is Expected
Key Trends and Developments
More Intense Competition Leads To Changing Competitive Landscape
More Focus To Be Put on Mid and High End for New Growth Engines and Higher Profit Margins
the Convenience Trend As An Important Growth Engine
Effective Marketing Crucial To Boost Sales
Market Segmentation Boosts Sales
Territory Key Trends and Developments
East China
Mid China
North and Northeast China
Northwest China
South China
Southwest China
Market Data
Table 9 Sales of Beauty and Personal Care by Category: Value 2008-2013
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2008-2013
Table 11 Sales of Premium Beauty and Personal Care by Category: Value 2008-2013
Table 12 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2008-2013
Table 13 Sales of Beauty and Personal Care by Region: Value 2008-2013
Table 14 Sales of Beauty and Personal Care by Region: % Value Growth 2008-2013
Table 15 GBO Company Shares of Beauty and Personal Care: % Value 2009-2013
Table 16 NBO Company Shares of Beauty and Personal Care: % Value 2009-2013
Table 17 LBN Brand Shares of Beauty and Personal Care: % Value 2010-2013
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2008-2013
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2013
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 24 Forecast Sales of Beauty and Personal Care by Region: Value 2013-2018
Table 25 Forecast Sales of Beauty and Personal Care by Region: % Value Growth 2013-2018
Sources
Summary 11 Research Sources












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