Table of Contents
In 2013, fragrances suffered from the declining purchasing power of Polish consumers. In general, premium fragrances are purchased by both affluent and middle-income consumers. This latter group became less confident during the economic slowdown and limited their spending on premium fragrances. Mass products also suffered from a cut in spending on non-essential goods. The fairly widespread presence of counterfeit fragrances through internet retailing was a problem faced by premium brands during...
Euromonitor International’s Fragrances in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. Forecasts to 2018 illustrate how the market is set to change.
Product coverage: Mass Fragrances, Premium Fragrances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Fragrances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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