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Fragrances in South Africa, Euromonitor International

  • June 2014
  • -
  • Euromonitor International
  • -
  • 31 pages

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Constant new innovation continued to drive overall growth of fragrances in 2013. In a cluttered market and in an attempt to emphasise their presence, leading participants continued to invest heavily is extensive marketing and advertising campaigns. The use of celebrities, including sportsmen and women and local celebrities, continues to play a key role in driving volume sales of specific brands. In the tough South Africa economic climate, consumers tend to purchase premium fragrances for...

Euromonitor International’s Fragrances in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fragrances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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