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Fragrances in South Africa, Euromonitor International

  • June 2014
  • -
  • Euromonitor International
  • -
  • 31 pages

Constant new innovation continued to drive overall growth of fragrances in 2013. In a cluttered market and in an attempt to emphasise their presence, leading participants continued to invest heavily is extensive marketing and advertising campaigns. The use of celebrities, including sportsmen and women and local celebrities, continues to play a key role in driving volume sales of specific brands. In the tough South Africa economic climate, consumers tend to purchase premium fragrances for...

Euromonitor International’s Fragrances in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fragrances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Fragrances in South Africa, Euromonitor International
FRAGRANCES IN SOUTH AFRICA
Euromonitor International
June 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Fragrances by Category: Value 2008-2013
Table 2 Sales of Fragrances by Category: % Value Growth 2008-2013
Table 3 NBO Company Shares of Fragrances: % Value 2009-2013
Table 4 LBN Brand Shares of Fragrances: % Value 2010-2013
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2010-2013
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2010-2013
Table 7 Forecast Sales of Fragrances by Category: Value 2013-2018
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2013-2018
Tiger Consumer Brands Ltd in Beauty and Personal Care (south Africa)
Strategic Direction
Key Facts
Summary 1 Tiger Consumer Brands Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Tiger Consumer Brands Ltd: Competitive Position 2013
Unilever South Africa (pty) Ltd in Beauty and Personal Care (south Africa)
Strategic Direction
Key Facts
Summary 3 Unilever South Africa (Pty) Ltd: Key Facts
Company Background
Competitive Positioning
Summary 4 Unilever South Africa (Pty) Ltd: Competitive Position 2013
Executive Summary
Poor Economic Growth
Private Label Adds Further Competition To Mass Segments
Consumers Remain Value-conscious
Grocery Retailers Continues To Lead the Segment
Steady Growth Anticipated Over the Forecast Period
Key Trends and Developments
Consumers Remain Value Conscious
Male-oriented Products Gain Momentum
Multifunctional Products and Cross Category/industry Convergence
Market Data
Table 9 Sales of Beauty and Personal Care by Category: Value 2008-2013
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2008-2013
Table 11 Sales of Premium Beauty and Personal Care by Category: Value 2008-2013
Table 12 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2008-2013
Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2009-2013
Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2009-2013
Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2010-2013
Table 16 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2008-2013
Table 17 Distribution of Beauty and Personal Care by Format: % Value 2008-2013
Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2013
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Definitions
Sources
Summary 5 Research Sources












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