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Home Improvement in Spain, Euromonitor International

  • October 2014
  • -
  • Euromonitor International
  • -
  • 20 pages

Traditionally, Spaniards have hired professionals to carry out home improvements, especially when it comes to fixing something or painting a room, attributed to the perception of home improvement tasks as tedious or a burden, and also due to the lower cost of home improvement professional services in Spain when compared to other European countries. However, during the last decade, the expansion of home improvement multinationals such as French giant Leroy Merlin, has helped popularise DIY among...

Euromonitor International’s Home Improvement in Spain report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2018 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Bathroom and Sanitaryware, Decorating Sundries, Floor Covering, Hand Tools, Hardware, Home Paint, Kitchen Sinks, Other Home Improvement, Power Tools, Wall Covering.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Improvement market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Home Improvement in Spain, Euromonitor International
HOME IMPROVEMENT IN SPAIN
Euromonitor International
October 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Home Improvement by Category: Value 2008-2013
Table 2 Sales of Home Improvement by Category: % Value Growth 2008-2013
Table 3 NBO Company Shares of Home Improvement: % Value 2009-2013
Table 4 LBN Brand Shares of Home Improvement: % Value 2010-2013
Table 5 Distribution of Home Improvement by Format: % Value 2008-2013
Table 6 Forecast Sales of Home Improvement by Category: Value 2013-2018
Table 7 Forecast Sales of Home Improvement by Category: % Value Growth 2013-2018
Leroy Merlin España Sl in Home and Garden (spain)
Strategic Direction
Key Facts
Summary 1 Leroy Merlin España SL: Key Facts
Summary 2 Leroy Merlin España SL: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 3 Leroy Merlin España SL: Private Label Portfolio
Competitive Positioning
Summary 4 Leroy Merlin España SL: Competitive Position 2013
Executive Summary
Recession Context Continues To Drown Home and Gardening Market
Collapse of Real Estate Market Continues To Hinder Evolution of Home and Garden
Declining Market Performance Drags Down Small and Medium Manufacturers
Price Consciousness Drives Consumers Towards Large Retail Chains
Slow Recovery of the Home and Garden Market Ahead
Key Trends and Developments
Home and Gardening Succumbs To the Impact of the Recession
Collapse of Real Estate Continues To Damage Sales of Home and Garden Products
Price-oriented Purchases Lean the Balance Towards Large Surface Outlets
Market Data
Table 8 Sales of Home and Garden by Category: Value 2008-2013
Table 9 Sales of Home and Garden by Category: % Value Growth 2008-2013
Table 10 NBO Company Shares of Home and Garden: % Value 2009-2013
Table 11 LBN Brand Shares of Home and Garden: % Value 2010-2013
Table 12 Distribution of Home and Garden by Format: % Value 2008-2013
Table 13 Forecast Sales of Home and Garden by Category: Value 2013-2018
Table 14 Forecast Sales of Home and Garden by Category: % Value Growth 2013-2018












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