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  4. > Menswear in Romania

Menswear in Romania

  • April 2016
  • -
  • Euromonitor International
  • -
  • 31 pages

Failure to adapt to the post-crisis environment saw luxury and premium brands lose ground in menswear in Romania during the review period. One of the best examples of this was the exit of Hugo Boss from the category in 2014. This exit came after the brand’s franchisees decided not to renew their contract due to conditions set by the franchise owner. These conditions included a requirement to invest €800,000 in store refurbishment, which the franchisees believe would have crushed profitability.

Euromonitor International's Menswear in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Men's Nightwear, Men's Outerwear, Men's Swimwear, Men's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Menswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Menswear in Romania
MENSWEAR IN ROMANIA
Euromonitor International
April 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Menswear: Volume 2010-2015
Table 2 Sales of Menswear: Value 2010-2015
Table 3 Sales of Menswear: % Volume Growth 2010-2015
Table 4 Sales of Menswear: % Value Growth 2010-2015
Table 5 NBO Company Shares of Menswear: % Value 2011-2015
Table 6 LBN Brand Shares of Menswear: % Value 2012-2015
Table 7 NBO Company Shares of Men's Nightwear: % Value 2011-2015
Table 8 LBN Brand Shares of Men's Nightwear: % Value 2012-2015
Table 9 NBO Company Shares of Men's Outerwear: % Value 2011-2015
Table 10 LBN Brand Shares of Men's Outerwear: % Value 2012-2015
Table 11 NBO Company Shares of Men's Swimwear: % Value 2011-2015
Table 12 LBN Brand Shares of Men's Swimwear: % Value 2012-2015
Table 13 NBO Company Shares of Men's Underwear: % Value 2011-2015
Table 14 LBN Brand Shares of Men's Underwear: % Value 2012-2015
Table 15 Forecast Sales of Menswear: Volume 2015-2020
Table 16 Forecast Sales of Menswear: Value 2015-2020
Table 17 Forecast Sales of Menswear: % Volume Growth 2015-2020
Table 18 Forecast Sales of Menswear: % Value Growth 2015-2020
Handm Hennes and Mauritz SRL in Apparel and Footwear (romania)
Strategic Direction
Key Facts
Summary 1 HandM Hennes and Mauritz SRL: Key Facts
Summary 2 HandM Hennes and Mauritz SRL: Operational Indicators
Retail Operations
Summary 3 HandM Hennes and Mauritz SRL: Retail Operational Indicators 2013-2015
Internet Strategy
Competitive Positioning
Summary 4 HandM Hennes and Mauritz SRL: Competitive Position 2015
Zara Bucuresti SRL in Apparel and Footwear (romania)
Strategic Direction
Key Facts
Summary 5 Zara Bucuresti SRL: Key Facts
Summary 6 Zara Bucuresti SRL: Operational Indicators
Retail Operations
Summary 7 Zara Bucuresti SRL: Retail Operational Indicators 2013-2015
Internet Strategy
Competitive Positioning
Summary 8 Zara Bucuresti SRL: Competitive Position 2015
Executive Summary
Economic Growth Supports the Positive Development of Apparel and Footwear
Higher Wages and Lower Taxes Should Boost Consumer Spending Power
Tax Crackdown Helps Leading Multinationals To Consolidate Their Positions
Demand for High Quality and Fashionable Brands Set To Increase Towards 2020
Key Trends and Developments
International Fast Fashion Retailers Continue To Lead As Many Domestic Brands Struggle
Retail Environment Remains Underdeveloped Outside Major Urban Centres
Private Label Trump Economy Brands in the Battle for Low-income Consumers
Market Data
Table 19 Sales of Apparel and Footwear by Category: Volume 2010-2015
Table 20 Sales of Apparel and Footwear by Category: Value 2010-2015
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2010-2015
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2010-2015
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2011-2015
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2012-2015
Table 25 Distribution of Apparel and Footwear by Format: % Value 2010-2015
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2015
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2015-2020
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2015-2020
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 9 Research Sources












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