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Laundry Care in Estonia

  • February 2017
  • -
  • Euromonitor International
  • -
  • 17 pages

Laundry care dominates home care in Estonia, accounting for 70% of overall value sales in 2016, compared with 48% in nearby Sweden. With wide usage and a well-established consumer base, laundry care is showing some indications of it reaching maturity, with the largest category, powder detergents, seeing its sales stagnate in 2016. However, manufacturer innovation and marketing activity in areas such as fabric softeners, liquid detergents and liquid detergent tablets led to positive current value...

Euromonitor International’s Laundry Care in Estonia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Laundry Care in Estonia
LAUNDRY CARE IN ESTONIA
Euromonitor International
February 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Laundry Care by Category: Value 2011-2016
Table 2 Sales of Laundry Care by Category: % Value Growth 2011-2016
Table 3 Sales of Laundry Aids by Category: Value 2011-2016
Table 4 Sales of Laundry Aids by Category: % Value Growth 2011-2016
Table 5 Sales of Laundry Detergents by Category: Value 2011-2016
Table 6 Sales of Laundry Detergents by Category: % Value Growth 2011-2016
Table 7 NBO Company Shares of Laundry Care: % Value 2012-2016
Table 8 LBN Brand Shares of Laundry Care: % Value 2013-2016
Table 9 NBO Company Shares of Laundry Aids: % Value 2012-2016
Table 10 LBN Brand Shares of Laundry Aids: % Value 2013-2016
Table 11 NBO Company Shares of Laundry Detergents: % Value 2012-2016
Table 12 LBN Brand Shares of Laundry Detergents: % Value 2013-2016
Table 13 Forecast Sales of Laundry Care by Category: Value 2016-2021
Table 14 Forecast Sales of Laundry Care by Category: % Value Growth 2016-2021
Executive Summary
Home Care Sees Growth Despite Constraints in 2016
Estonian Consumers Look Towards Upmarket Products
Multinationals Dominate But Mayeri Remains Competitive
Emergence of Internet Retailing Continues
Contrasting Forces at Work Over Forecast Period
Market Indicators
Table 15 Households 2011-2016
Market Data
Table 16 Sales of Home Care by Category: Value 2011-2016
Table 17 Sales of Home Care by Category: % Value Growth 2011-2016
Table 18 NBO Company Shares of Home Care: % Value 2012-2016
Table 19 LBN Brand Shares of Home Care: % Value 2013-2016
Table 20 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 21 Distribution of Home Care by Format: % Value 2011-2016
Table 22 Distribution of Home Care by Format and Category: % Value 2016
Table 23 Forecast Sales of Home Care by Category: Value 2016-2021
Table 24 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 1 Research Sources

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