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Laundry Care in Guatemala

  • January 2017
  • 23 pages
  • Euromonitor International
Report ID: 241352

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Laundry care is a very dynamic category in Guatemala, even if consumers are always looking for standard affordable products. In 2016 more value-added products were seen on the market, and they appeal to consumers mainly because they get more than one benefit with one product. For example, Industria La Popular, introduced Espumil with Oxy, which is a standard powder detergent with a stain remover. These products tend to be launched with higher unit prices, but it saves consumers from buying addit...

Euromonitor International’s Laundry Care in Guatemala market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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