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Laundry Care in Latvia

  • January 2017
  • -
  • Euromonitor International
  • -
  • 26 pages

In 2016, laundry care continued its development towards higher-quality and more-concentrated products. The shift towards higher-quality products was defined by further improvement in consumers’ purchasing powers, and also an increasing focus on quality among domestic producers and their active development within natural and eco-friendly products. Meanwhile, the success of concentrated formats was largely defined by the supply side, as these products had wider availability and product diversity c...

Euromonitor International’s Laundry Care in Latvia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Laundry Care in Latvia
LAUNDRY CARE IN LATVIA
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2011-2016
Category Data
Table 2 Sales of Laundry Care by Category: Value 2011-2016
Table 3 Sales of Laundry Care by Category: % Value Growth 2011-2016
Table 4 Sales of Laundry Aids by Category: Value 2011-2016
Table 5 Sales of Laundry Aids by Category: % Value Growth 2011-2016
Table 6 Sales of Laundry Detergents by Category: Value 2011-2016
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2011-2016
Table 8 NBO Company Shares of Laundry Care: % Value 2012-2016
Table 9 LBN Brand Shares of Laundry Care: % Value 2013-2016
Table 10 NBO Company Shares of Laundry Aids: % Value 2012-2016
Table 11 LBN Brand Shares of Laundry Aids: % Value 2013-2016
Table 12 NBO Company Shares of Laundry Detergents: % Value 2012-2016
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2013-2016
Table 14 Forecast Sales of Laundry Care by Category: Value 2016-2021
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2016-2021
Drogas As in Home Care (latvia)
Strategic Direction
Key Facts
Summary 1 Drogas AS: Key Facts
Summary 2 Drogas AS: Operational Indicators
Company Background
Private Label
Summary 3 Drogas AS: Private Label Portfolio
Competitive Positioning
Summary 4 Drogas AS: Competitive Position 2016
Henkel Latvia Sia in Home Care (latvia)
Strategic Direction
Key Facts
Summary 5 Henkel Latvia SIA: Key Facts
Summary 6 Henkel Latvia SIA: Operational Indicators
Competitive Positioning
Summary 7 Henkel Latvia SIA: Competitive Position 2016
Spodriba As in Home Care (latvia)
Strategic Direction
Key Facts
Summary 8 Spodriba AS: Key Facts
Summary 9 Spodriba AS: Operational Indicators
Competitive Positioning
Summary 10 Spodriba AS: Competitive Position 2016
Executive Summary
While Volume Sales Grow, Competition Intensifies and Current Value Growth Declines
Improving Purchasing Powers Define the Performance of Home Care
International Players Dominate Sales, But Domestic Players Strengthen Their Positions
Chained Retailers Meet Evolving Trends the Most
Performance Expected To Be Moderately Positive Over the Forecast Period
Market Indicators
Table 16 Households 2011-2016
Market Data
Table 17 Sales of Home Care by Category: Value 2011-2016
Table 18 Sales of Home Care by Category: % Value Growth 2011-2016
Table 19 NBO Company Shares of Home Care: % Value 2012-2016
Table 20 LBN Brand Shares of Home Care: % Value 2013-2016
Table 21 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 22 Distribution of Home Care by Format: % Value 2011-2016
Table 23 Distribution of Home Care by Format and Category: % Value 2016
Table 24 Forecast Sales of Home Care by Category: Value 2016-2021
Table 25 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 11 Research Sources

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