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Laundry Care in Latvia

  • January 2016
  • -
  • Euromonitor International
  • -
  • 25 pages

Growth of consumer disposable incomes has resulted in increased demand for convenient, effective, as well as eco-friendly products in laundry care categories. At the same time, price promotions and forceful marketing activities continue to be the major factors influencing buyers’ preference towards one or another brand.

Euromonitor International’s Laundry Care in Latvia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Laundry Care in Latvia
LAUNDRY CARE IN LATVIA
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2010-2015
Table 2 Sales of Laundry Care by Category: Value 2010-2015
Table 3 Sales of Laundry Care by Category: % Value Growth 2010-2015
Table 4 Sales of Laundry Aids by Category: Value 2010-2015
Table 5 Sales of Laundry Aids by Category: % Value Growth 2010-2015
Table 6 Sales of Laundry Detergents by Category: Value 2010-2015
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2010-2015
Table 8 NBO Company Shares of Laundry Care: % Value 2011-2015
Table 9 LBN Brand Shares of Laundry Care: % Value 2012-2015
Table 10 NBO Company Shares of Laundry Aids: % Value 2011-2015
Table 11 LBN Brand Shares of Laundry Aids: % Value 2012-2015
Table 12 NBO Company Shares of Laundry Detergents: % Value 2011-2015
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2012-2015
Table 14 Forecast Sales of Laundry Care by Category: Value 2015-2020
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2015-2020
Drogas As in Home Care (latvia)
Strategic Direction
Key Facts
Summary 1 Drogas AS: Key Facts
Summary 2 Drogas AS: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 3 Drogas AS: Private Label Portfolio
Competitive Positioning
Summary 4 Drogas AS: Competitive Position 2015
Henkel Latvia Sia in Home Care (latvia)
Strategic Direction
Key Facts
Summary 5 Henkel Latvia SIA: Key Facts
Summary 6 Henkel Latvia SIA: Operational Indicators
Competitive Positioning
Summary 7 Henkel Latvia SIA: Competitive Position 2015
Spodriba As in Home Care (latvia)
Strategic Direction
Key Facts
Summary 8 Spodriba AS: Key Facts
Summary 9 Spodriba AS: Operational Indicators
Competitive Positioning
Summary 10 Spodriba AS: Competitive Position 2015
Executive Summary
Value Sales and Volumes Perform in Opposite Directions
Higher Demand for Convenience and Eco-friendly Products in Home Care
Multinational Companies Continue To Dominate
Drogas and Modern Grocery Retailers Compete for Consumers
Moderate Growth in the Value Over the Forecast Period
Market Indicators
Table 16 Households 2010-2015
Market Data
Table 17 Sales of Home Care by Category: Value 2010-2015
Table 18 Sales of Home Care by Category: % Value Growth 2010-2015
Table 19 NBO Company Shares of Home Care: % Value 2011-2015
Table 20 LBN Brand Shares of Home Care: % Value 2012-2015
Table 21 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 22 Distribution of Home Care by Format: % Value 2010-2015
Table 23 Distribution of Home Care by Format and Category: % Value 2015
Table 24 Forecast Sales of Home Care by Category: Value 2015-2020
Table 25 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 11 Research Sources












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