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Laundry Care in Lithuania

  • January 2016
  • -
  • Euromonitor International
  • -
  • 23 pages

In 2015, a further shift from standard to concentrated (both powder and liquid) detergents was noticeable in Lithuania. Increasing availability of concentrated detergents and people’s improving education about the dosage of detergents with different concentration levels boosted the demand for these products. According to a survey ordered by Likochema (the Lithuanian cosmetics and household chemicals producers’ association), in 2014, 70% of the respondents did not read the dosage recommendations...

Euromonitor International’s Laundry Care in Lithuania market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Laundry Care in Lithuania
LAUNDRY CARE IN LITHUANIA
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2010-2015
Table 2 Sales of Laundry Care by Category: Value 2010-2015
Table 3 Sales of Laundry Care by Category: % Value Growth 2010-2015
Table 4 Sales of Laundry Aids by Category: Value 2010-2015
Table 5 Sales of Laundry Aids by Category: % Value Growth 2010-2015
Table 6 Sales of Laundry Detergents by Category: Value 2010-2015
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2010-2015
Table 8 NBO Company Shares of Laundry Care: % Value 2011-2015
Table 9 LBN Brand Shares of Laundry Care: % Value 2012-2015
Table 10 NBO Company Shares of Laundry Aids: % Value 2011-2015
Table 11 LBN Brand Shares of Laundry Aids: % Value 2012-2015
Table 12 NBO Company Shares of Laundry Detergents: % Value 2011-2015
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2012-2015
Table 14 Forecast Sales of Laundry Care by Category: Value 2015-2020
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2015-2020
Higeja Ab in Home Care (lithuania)
Strategic Direction
Key Facts
Summary 1 Higeja AB: Key Facts
Competitive Positioning
Summary 2 Higeja AB: Competitive Position 2015
Naujoji Ringuva Uab in Home Care (lithuania)
Strategic Direction
Key Facts
Summary 3 Naujoji Ringuva UAB: Key Facts
Summary 4 Naujoji Ringuva UAB: Operational Indicators
Competitive Positioning
Summary 5 Naujoji Ringuva UAB: Competitive Position 2015
Executive Summary
Home Care Continues Recording Healthy Gains in 2015
Value for Money Is A Major Factor in Consumers' Decision Making
Local Companies Record Increasing Sales in 2015
Most Sales Are Generated Through Modern Grocery Retailers
Home Care Is Set To Witness Modest Value Growth Over the Forecast Period
Market Indicators
Table 16 Households 2010-2015
Market Data
Table 17 Sales of Home Care by Category: Value 2010-2015
Table 18 Sales of Home Care by Category: % Value Growth 2010-2015
Table 19 NBO Company Shares of Home Care: % Value 2011-2015
Table 20 LBN Brand Shares of Home Care: % Value 2012-2015
Table 21 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 22 Distribution of Home Care by Format: % Value 2010-2015
Table 23 Distribution of Home Care by Format and Category: % Value 2015
Table 24 Forecast Sales of Home Care by Category: Value 2015-2020
Table 25 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 6 Research Sources












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