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Laundry Care in Pakistan

  • March 2016
  • -
  • Euromonitor International
  • -
  • 20 pages

Current value sales of laundry care grew by 11% in 2015 due to increased volume sales and higher unit price. Increased availability of laundry care in all types of retail channels and awareness campaigns executed by international companies have improved consumption of laundry care over the year.

Euromonitor International’ s Laundry Care in Pakistan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Laundry Care in Pakistan
LAUNDRY CARE IN PAKISTAN
Euromonitor International
March 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2010-2015
Category Data
Table 2 Sales of Laundry Care by Category: Value 2010-2015
Table 3 Sales of Laundry Care by Category: % Value Growth 2010-2015
Table 4 Sales of Laundry Aids by Category: Value 2010-2015
Table 5 Sales of Laundry Aids by Category: % Value Growth 2010-2015
Table 6 Sales of Laundry Detergents by Category: Value 2010-2015
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2010-2015
Table 8 NBO Company Shares of Laundry Care: % Value 2011-2015
Table 9 LBN Brand Shares of Laundry Care: % Value 2012-2015
Table 10 NBO Company Shares of Laundry Detergents: % Value 2011-2015
Table 11 LBN Brand Shares of Laundry Detergents: % Value 2012-2015
Table 12 Forecast Sales of Laundry Care by Category: Value 2015-2020
Table 13 Forecast Sales of Laundry Care by Category: % Value Growth 2015-2020
Colgate-Palmolive (pakistan) Ltd in Home Care (pakistan)
Strategic Direction
Key Facts
Summary 1 Colgate-Palmolive (Pakistan) Ltd: Key Facts
Summary 2 Colgate-Palmolive (Pakistan) Ltd: Operational Indicators
Competitive Positioning
Summary 3 Colgate-Palmolive (Pakistan) Ltd: Competitive Position 2015
Unilever Pakistan Ltd in Home Care (pakistan)
Strategic Direction
Key Facts
Summary 4 Unilever Pakistan Ltd: Key Facts
Summary 5 Unilever Pakistan Ltd: Operational Indicators
Competitive Positioning
Summary 6 Unilever Pakistan Ltd: Competitive Position 2015
Executive Summary
Increase in Number of Local Players Leads Growth in Home Care
Low-cost Local Products Pose Tough Challenge To Brands
International Home Care Companies Invest in Spreading Awareness
Modern Retail Continues To Play An Important Role in Trial of Home Care Products
Home Care Will Continue To Grow Due To Increased Awareness
Market Indicators
Table 14 Households 2010-2015
Market Data
Table 15 Sales of Home Care by Category: Value 2010-2015
Table 16 Sales of Home Care by Category: % Value Growth 2010-2015
Table 17 NBO Company Shares of Home Care: % Value 2011-2015
Table 18 LBN Brand Shares of Home Care: % Value 2012-2015
Table 19 Distribution of Home Care by Format: % Value 2010-2015
Table 20 Distribution of Home Care by Format and Category: % Value 2015
Table 21 Forecast Sales of Home Care by Category: Value 2015-2020
Table 22 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 7 Research Sources

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